Publications

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Curriculum - MBA

MS/MBA: Engineering Sciences Curriculum MS/MBA: Engineering Sciences students complete degree requirements in four semesters over two years, augmented by coursework during August at the beginning of the program and during both January... View Details

Research Summary

Consumer's Relationships with Technologies

Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details

June 2015
Case

Ethiopia: An Emerging Market Opportunity?

By: John A. Quelch and Sunru Yong

This case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo,... View Details

Keywords: Multinational Firms and Management; Emerging Markets; Foreign Direct Investment; Ethiopia

Web

Marketing - Faculty & Research

for the 2022 John D. C. Little Award. They study the effect of Airbnb’s smart-pricing algorithm on the racial disparity in the daily revenue earned by Airbnb hosts. Their empirical strategy exploits Airbnb’s... View Details

Web

Podcast - Business & Environment

changing how they do business today and in the future, but there’s potential for big financial benefits with change, too. Rachel Cleetus from the Union of Concerned Scientists and Harvard Business School Professor John View Details

September 2014 (Revised March 2015)
Case

Fast Ion Battery

By: Ramana Nanda, Robert F. White and Stephanie Puzio

John Davidson, a partner at Ware Street Capital (WSC) and a board member at Fast Ion Battery, had just received a phone call from Don Lerner at Bluelock Ventures telling him that Bluelock would not participate in the $5M bridge financing for Fast Ion Battery. Lerner's... View Details

Keywords: Entrepreneurial Finance; Real Options; Term Sheets; Clean Technology; Entrepreneurship; Venture Capital

November 2023
Case

Gabon Special Economic Zone

By: John Macomber and Wale Lawal

Tropical rain forest covers about 80% of the West African nation of Gabon, part of the Congo Basin and the "lungs of the world." Gabon is one of the first nations to earn revenue from carbon sequestration...as long as the rain forest remains intact. There are... View Details

Keywords: Economic Development; Forestry; Wood; Carbon Credits; Supply Chain; Economic Growth; Developing Countries and Economies; Climate Change; Environmental Sustainability; Government Administration; Business and Government Relations; Strategy; Forest Products Industry; Africa; Gabon

26 May 2015
First Look

First Look: May 26

manufacturing clusters. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49178 Business Models-Nature and Benefits By: Casadesus-Masanell, Ramon, and John Heilbron Abstract— This paper considers the nature of the... View Details

Keywords: Sean Silverthorne

Web

Strategy - Faculty & Research

Korganbekova & John Mulliken 11 Nov 2024 World Economic Forum How Giving Forests Legal Rights Can Help the Fight Against Climate Change Re: Rebecca Henderson More Faculty News HBS Working Knowledge 01 Nov 2024 Layoffs Surging in a Strong... View Details

July 2012
Case

Performance Management at Vitality Health Enterprises, Inc.

By: John Bingham and Michael Beer

Vitality Health Enterprises, a medium-sized firm that manufactures health and personal care products, has experienced six straight quarters of strong revenue growth. James Hoffman, the new Senior Vice President of Human Resources, fears that the chain of success is... View Details

Keywords: Performance Evaluation; Motivation and Incentives; Compensation and Benefits; Talent and Talent Management; Health Industry; Consumer Products Industry; Manufacturing Industry; United States

January 2014
Case

Emirates Airline: Connecting the Unconnected

By: Juan Alcacer and John Clayton

Narrates the story of Emirates, an airline founded in 1985 in Dubai that by 2013 was among the three largest commercial airlines in the world. The case emphasizes how Emirates capitalized on its location—a small city–state strategically located to reach ¾ of the world... View Details

Keywords: Sustainable Competitive Advantage; Airlines; Multinational; Location Strategies; Geographic Location; Multinational Firms and Management; Air Transportation; Competitive Advantage; Business Strategy; Air Transportation Industry; Middle East; Dubai

Web

MBA Experience - Health Care

MBA Experience Academics As part of the MBA curriculum, students analyze many cases focused on health care, and can customize their second-year experience by choosing courses, projects, papers, and independent studies specific to health... View Details

21 Nov 2018
Blog Post

Harvard Square's Hidden History

environs. I played impromptu tour guide and pointed out four of my favorite historic sites around the Square – many of which HBS students pass by each day: Anderson Memorial Bridge Hundreds of HBS students cross daily over the Anderson... View Details

Web

Student Performance - Christensen Center for Teaching & Learning

Piper Professor Piper encourages case instructors to shift their focus from how to evaluate students to how to help students succeed. Suggested Reading 1998 Grading Classroom Participation by John C. Bean... View Details

October 2011 (Revised March 2012)
Case

Cottle-Taylor: Expanding the Oral Care Group in India

By: John A. Quelch and Alisa Zalosh

Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details

Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India

Web

Courses - Entrepreneurship

Courses First Year (Required Curriculum) During the first year at HBS, all students pursue the same course of study called the Required Curriculum. By studying under a common curriculum, students build a solid, broad foundation of general... View Details

July 2013
Case

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

By: John A. Quelch and Diane Badame

Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details

Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States