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- All HBS Web (1,580)
- Faculty Publications (483)
- 12 Nov 2001
- Research & Ideas
Facing the New World Order
where we have both a global slowdown and the remarkable economic uncertainty following the terrorist attacks in the United States, we need to pay attention, I think without question, to the short term as well as to the long term. Many of... View Details
Keywords: by Staff
- 01 Jan 2011
- News
Peter Harf, MBA 1974
donor. Eventually, she received a transplant, after Harf and his friends had started to frantically recruit potential bone marrow donors all over Germany. On her deathbed, Mechtild demanded that Harf stay committed to the fight against... View Details
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
"While the energy industry has been in the forefront of a demand for more information from a broad group of stakeholders, this demand is becoming more and more common across almost all firms. Thus, the... View Details
- 18 May 2009
- Research & Ideas
The Unseen Link Between Savings and National Growth
face. Without frontier technology, they are not competitive. But they cannot adopt frontier technology by themselves. They need a partner that is familiar with the frontier, but this partner will not come for free. She will demand an... View Details
Keywords: by Sarah Jane Gilbert
- 01 Jun 2010
- News
Rethinking the MBA
and models. We need to do more around risk and restraint and the pros and cons of regulation. So this is a particular moment when both the demand and the supply sides are raising fundamental questions and are more open to change than... View Details
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
rejected Cook, and the balance from a private-equity firm, Charterhouse Group. “As a matter of principle” Charterhouse demanded that Rogers ante up $100,000 of his own money. “I told them it might as well be $10 million because I only had... View Details
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Food and Beverage Industry; Advertising Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- 17 Oct 2012
- Research & Ideas
America Needs a Manufacturing Renaissance
moved its chief technical officer from the United States to China. Because most of its large customers are now in China, Taiwan, and South Korea, it makes sense for the company to do its research close to the factories that use its... View Details
- 01 Jun 2010
- News
Alumni Books
You Want by Tamara Erickson (MBA ’78) (Harvard Business Press) Erickson shows how members of Generation X — the 30–45 age cohort sandwiched between Boomers (who refuse to retire) and Gen Ys (with their relentless confidence and demands... View Details
- 05 Mar 2007
- Research & Ideas
Risky Business? Protecting Foreign Investments
has proved to be as controversial as was public ownership. The huge investment in infrastructure has to be paid for one way or the other, a fact that government officials in the developing world tended rather wistfully to overlook. Moreover, private investors View Details
- 04 Feb 2008
- Research & Ideas
Putting Entrepreneurship in the Social Sector
The social sector is big business. In the United States alone some 1.5 million nonprofits and other social ventures have combined revenues of $700 billion and control assets valued at $2 trillion—a seemingly substantial arsenal to tackle... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2002
- News
Mary Callahan Erdoes
7 percent, with lots of appreciation on top of that. Do you have concerns about Japanlike deflation in the United States? Some fear that with a very low inflation rate of 1.5 percent, the United States is in... View Details
Keywords: Deborah Blagg
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
unit does not advocate one style of organization over another, Teresa M. Amabile, MBA Class of 1954 Professor of Business Administration, notes that "the current economic environment demands that all... View Details
- May 2021 (Revised February 2024)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
- 01 Oct 2000
- News
Timothy G. Brier: The Price is Right
which matches consumer demand with sellers' excess inventory -- one of the Internet's big winners. The inspiration of former marketing consultant Jay Walker, Priceline opened for business a little over two years ago. Previously, in 1995,... View Details
Keywords: James E. Aisner
- 09 Jul 2024
- Research & Ideas
Chance Encounters: What's at Stake in Return-to-Office Decisions
Late one day in the fall of 2021, as she was packing up to head home, Assistant Professor Maria Roche bumped into Andy Wu, a colleague in the Strategy Unit whose office is next to hers. Roche asked how his research was going, and in the... View Details
- 01 Jun 2004
- News
Luxe Redux
markets,” says HBS professor emeritus Walter J. Salmon, a specialist in consumer marketing and retail distribution. He cites “cultural sensitivity” — the ability to know what consumers will want before they know it themselves — as a key attribute for success. Factor in... View Details
- 01 Apr 2002
- News
Stocking Up Can Build Customer Value
matching the ratio between his cost and the price he charges. For example, if he buys the papers for ten cents and sells them for seventy cents, and his records show that demand is typically ten papers or less six days out of every week,... View Details
- 16 Sep 2008
- First Look
First Look: September 16, 2008
estate firms' decisions to provide investment property fair values prior to the required disclosure of this information under International Financial Reporting Standards (IFRS). We find evidence that investor demand for fair value... View Details
- December 2017 (Revised March 2019)
- Case
Armarium: Luxury Fashion Brands for Rent
By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
Avery, Jill, David Fubini, Natasha Dossa, and Devon Stewart. "Armarium: Luxury Fashion Brands for Rent." Harvard Business School Case 518-047, December 2017. (Revised March 2019.)