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Show Results For
-
All HBS Web
(12,351)
- People (20)
- News (1,650)
- Research (9,112)
- Events (24)
- Multimedia (52)
- Faculty Publications (7,521)
- November 2013 (Revised June 2014)
- Case
E-Cigarettes: Marketing Versus Public Health
By: John A. Quelch and Margaret L. Rodriguez
Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance...
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Keywords:
Public Health;
Tobacco;
Smoking;
Cigarettes;
Electronic Cigarettes;
Cancer;
Lung;
Lorillard;
Philip Morris;
Safety;
Technological Innovation;
Conflict of Interests;
Market Entry and Exit;
Marketing;
Health;
Advertising;
Consumer Products Industry;
Consumer Products Industry
Quelch, John A., and Margaret L. Rodriguez. "E-Cigarettes: Marketing Versus Public Health." Harvard Business School Case 514-059, November 2013. (Revised June 2014.)
- February 2014 (Revised June 2014)
- Case
Royal Caribbean Cruises Ltd.: Safety, Environment and Health
By: John A. Quelch and Margaret L. Rodriguez
In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald...
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Keywords:
Marketing;
Market Segmentation;
Operations;
Shipbuilding;
Cruising;
Cruise Lines;
Royal Caribbean;
Carnival;
Environmental And Social Sustainability;
Environment;
Security;
Health;
Public Health;
Environmental Protection;
Health Care;
International;
Safety;
Environmental Sustainability;
Travel Industry;
Travel Industry;
Europe;
West Indies;
Mexico;
United States;
United Kingdom
Quelch, John A., and Margaret L. Rodriguez. "Royal Caribbean Cruises Ltd.: Safety, Environment and Health." Harvard Business School Case 514-069, February 2014. (Revised June 2014.)
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
they are operating. In this toolkit, we present three methods for collecting and analyzing information about these marketing environments firms face: Five C's Analysis, Porter's Five Forces View Details
Keywords:
by Sarah Jane Gilbert
- March 2002
- Case
2002 Global Coffee Summit: Searching for Solutions
By: Ray A. Goldberg and James M Beagle
Global coffee leaders gathered in 2002 to develop alternative market-based approaches that would ensure a sustainable supply of coffee and address the social and ecological issues confronted by a global depression in coffee prices.
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- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. Companies should bear eight factors in mind when making their marketing plans for...
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Keywords:
by John Quelch
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of View Details
- October 2002
- Teaching Note
Strategy in Emerging Markets (TN)
By: Tarun Khanna
Provides an overview of several cases on multinational and local companies (including business groups) operating in settings in Asia, Africa, Latin America, and worldwide. Also provides a conceptual framework for thinking about these cases and links to related academic...
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- 1999
- Chapter
The Global Financial System Project
By: Robert C. Merton and Peter Tufano
Keywords:
International Finance;
Globalized Markets and Industries;
Projects;
Banking Industry;
Banking Industry
Merton, Robert C., and Peter Tufano. "The Global Financial System Project." In The Intellectual Venture Capitalist: John H. McArthur and the Work of the Harvard Business School, 1980-1995, edited by T. K. McCraw and J. L. Cruikshank. Boston: Harvard Business School Press, 1999.
- January 2010
- Background Note
In the Spotlight: The Market for Iron Ore
By: Aldo Musacchio, Tarun Khanna and Jenna Bernhardson
This note discusses the structure and functioning of the market for iron ore. This market has traditionally functioned using a benchmark pricing mechanism, in which large steel mills in Japan (now in China) negotiate the benchmark price with the largest of the big...
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Keywords:
Industry Structures;
Mining;
Price;
Valuation;
Business Strategy;
Demand and Consumers;
Business and Government Relations;
Mining Industry;
China
Musacchio, Aldo, Tarun Khanna, and Jenna Bernhardson. "In the Spotlight: The Market for Iron Ore." Harvard Business School Background Note 710-049, January 2010.
- May 2006 (Revised November 2006)
- Supplement
IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (B)
By: Christopher A. Bartlett, Vincent Marie Dessain and Anders Sjoman
Bartlett, Christopher A., Vincent Marie Dessain, and Anders Sjoman. "IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (B)." Harvard Business School Supplement 906-415, May 2006. (Revised November 2006.)
- Web
Marketing - HBS Online
Certificate Courses (2) Digital Marketing Strategy Professor Sunil Gupta Develop digital marketing strategies that reach and retain customers. 7 weeks, 6-7 hrs/week Enroll by...
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What about the race between education and technology in the Global South? Comparing skill premiums in colonial Africa and Asia
Historical research on the race between education and technology has focused on the West but barely touched upon ‘the rest’. A new occupational wage database for 50 African and... View Details
- 27 Mar 2014
- News
From Marx to Marketing
play in helping the former Soviet states become integrated into the global economy. Vlachoutsicos would become a key player in that process. Beginning as far back as 1956, as a partner at his family business Ch. Vlachoutsicos Enterprises,...
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- 12 Oct 1999
- Research & Ideas
Porter’s Perspective: Competing in the Global Economy
articles, "Clusters and Competition: New Agendas for Companies, Governments, and Institutions" and "Competing Across Locations: Enhancing Competitive Advantage...
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Keywords:
Re: Michael E. Porter
- February 2001 (Revised April 2006)
- Teaching Note
Global Equity Markets: The Case of Royal Dutch and Shell TN
By: Kenneth A. Froot and Maciej Cuchra
Teaching Note for (9-296-077).
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- January 2016
- Teaching Note
Accor: Strengthening the Brand with Digital Marketing
By: Jill Avery, Chekitan S. Dev and Peter O'Connor
Teaching Note for Accor: Strengthening the Brand with Digital Marketing case
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- August 2023
- Article
What About the Race Between Technology and Education in the Global South? Comparing Skill-premiums in Colonial Africa and Asia
By: Ewout Frankema and Marlous van Waijenburg
Historical research on the race between education and technology has focused on the West but barely touched upon ‘the rest’. A new occupational wage database for 50 African and Asian economies allows us to compare long-run patterns in skill premiums across the colonial...
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Frankema, Ewout, and Marlous van Waijenburg. "What About the Race Between Technology and Education in the Global South? Comparing Skill-premiums in Colonial Africa and Asia." Economic History Review 76, no. 3 (August 2023): 941–978.
- April 2012
- Case
Novozymes: Cracking the Emerging Markets Code
By: Krishna G. Palepu and Karol Misztal
In 2011, the management of Novozymes, the industrial enzymes leader, reflected on the viability of their positioning in the fast growing, yet increasingly competitive Chinese market. Novozymes, a technological innovation pioneer, was prominent in China's premium enzyme...
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Palepu, Krishna G., and Karol Misztal. "Novozymes: Cracking the Emerging Markets Code." Harvard Business School Case 112-084, April 2012.
- 1986
- Chapter
Food Marketing Public Enterprises
By: James E. Austin and Michael J. Buckley
Keywords:
Food;
Marketing;
Distribution;
Public Sector;
Government and Politics;
Agriculture and Agribusiness Industry;
Agriculture and Agribusiness Industry
Austin, James E., and Michael J. Buckley. "Food Marketing Public Enterprises." In Marketing Perspectives of Public Enterprises in Developing Countries, edited by K.L.K. Rao.ICPE Monograph Series. Ljubljana, Yugoslavia: International Center for Public Enterprises in Developing Countries, 1986.
- September 2008 (Revised February 2009)
- Case
Ocean Tomo: Building a Market for Intellectual Property
By: Peter A. Coles, Andrei Hagiu and Alison Berkley Wagonfeld
Ocean Tomo's management team sought to turn the company into the leading intermediary for intellectual property. Despite its increasingly important role in the global marketplace, IP remained a notoriously illiquid asset—difficult to value, harder to trade, and often...
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Keywords:
Globalized Markets and Industries;
Intellectual Property;
Resource Allocation;
Auctions;
Market Design;
Service Operations
Coles, Peter A., Andrei Hagiu, and Alison Berkley Wagonfeld. "Ocean Tomo: Building a Market for Intellectual Property." Harvard Business School Case 709-404, September 2008. (Revised February 2009.)