Filter Results
:
(1,289)
Show Results For
-
All HBS Web
(1,289)
- People (4)
- News (270)
- Research (843)
- Multimedia (3)
- Faculty Publications (514)
Show Results For
-
All HBS Web
(1,289)
- People (4)
- News (270)
- Research (843)
- Multimedia (3)
- Faculty Publications (514)
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
High-Profit Strategies in the Age of Techno Service by John A. Goodman (MBA 1971) (AMACOM) These days businesses have more opportunities to enhance the customer experience than ever before. Goodman explains how businesses can design and deliver flawless services and...
View Details
- 04 May 2023
- Blog Post
Sustainability: Career Advice from HBS Career Coach Hillary Mann
about, whether it’s by eating a primarily plant-based diet or using clean products in my home. I am interested in the psychology of what will drive consumer decisions to make thoughtful choices so that we can have more sustainable planet....
View Details
- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size...
View Details
Keywords:
Brands;
Brand Management;
Brand Positioning;
Competitive Positioning;
Brands and Branding;
Marketing;
Marketing Strategy;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
Brian Kenny: Here's a hypothetical for you. Imagine you're sitting at your favorite coffee shop when a teenager pulls up a chair and asks you to share a bunch of personal information. He wants to know your birthday, what kind of food you...
View Details
- 13 Sep 2019
- News
Hollywood Ending
else in town, when they commission content, they own the IP. But we made the strategic decision not to compete with our suppliers,” Toubassy says. Instead Quibi pays the studios’ production costs up front, including a 20 percent premium...
View Details
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
earlier, Freed-Finnegan and Wall had founded Index after observing the technological advantages that Amazon and other online retailers had over brick-and-mortar retailers. Index’s first product was a customer database tool that allowed...
View Details
Keywords:
Dina Gerdeman
- 27 Oct 2014
- Research & Ideas
The Coffee Economy That Bloomed Out of Nowhere
Near the Guatemalan border in Mexico's Chiapas region, sandwiched between the Sierra Madres and the Pacific Ocean, there's a fertile pocket of land called the Soconusco. While once a hotbed of cacao production for the Aztecs and then the...
View Details
- 11 Aug 2016
- Cold Call Podcast
Why College Rankings Keep Deans Awake at Night
food is good.” You've got a lot of rankings out there that are looking at seemingly pretty unimportant things like the taste of the food but maybe to that end consumer that's a really important element....
View Details
- 01 Dec 2011
- News
Making the Case for Leadership
technologically innovative company away from specialty glass, television tubes, and fiberglass production into newer, faster-growing profit-making areas. At the time, the economy is plagued by recession, worker morale is flagging, and the...
View Details
Keywords:
Garry Emmons;Julia Hanna;Roger Thompson;
Food Manufacturing;
Food Manufacturing;
Food Manufacturing;
Food Manufacturing;
Food Manufacturing;
Food Manufacturing;
Food Manufacturing;
Food Manufacturing;
Food Manufacturing;
Food Manufacturing;
Food Manufacturing;
Food Manufacturing;
Food Manufacturing;
Food Manufacturing;
Food Manufacturing
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
have been affected. Just a handful of these children were born in the U.S., where safety concerns were raised by Dr. Frances Oldham Kelsey, the medical officer handling the thalidomide application at the U.S. Food and Drug Administration....
View Details
Keywords:
Dina Gerdeman
- October 2018 (Revised August 2019)
- Module Note
Supply Chain Management
By: Willy C. Shih
This note on supply chain management provides background for the seven class supply chain module in the Technology & Operations Management required curriculum course taught at the Harvard Business School. This module includes four broad topics: sourcing and supply...
View Details
Keywords:
Supply Chain Information;
Supply & Demand;
Supply Chain Industries;
Supply Chain Management;
Supply Chain;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
Asia;
Europe;
Japan;
China
Shih, Willy C. "Supply Chain Management." Harvard Business School Module Note 619-023, October 2018. (Revised August 2019.)
- 01 Mar 2019
- News
The One That Got Away
wants to open a chain of retail shops selling a commodity product you can get anywhere for 25 cents, but he will charge 2 dollars. Of course, you listen politely and then fall off your chair laughing when he leaves. [Starbucks founder]...
View Details
- 19 May 2020
- News
Exploring the Economics of a Pandemic; Alumni Forums Draw Closer Online
$140 million. Rogers offered three other specific tips for keeping a business afloat at this time. “Focus on generating new revenue through new products or services, get expenses under control, and load your balance sheet with cash so...
View Details
Keywords:
Margie Kelley
- 30 Aug 2011
- First Look
First Look: August 30
underutilized markets, using its global network to quickly move products to market, and reinvesting steadily in its brand. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/311120-PDF-ENG L'Oréal: Global Brand, Local Knowledge...
View Details
Keywords:
Sean Silverthorne
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
out to do something fun for themselves and ended up creating a production that continues to attract a huge following. Kraus uses Blue Man Group as an example of finding your "flow"—experiencing such enjoyment from an activity that you...
View Details
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
marketed its products as family food, targeting its messages to children as well as adults. Expanding slowly also gave Pujals the chance to work out and test his business model. He was able to determine exactly what sort of investments he...
View Details
Keywords:
by Walter Kuemmerle
- 17 Sep 2024
- Blog Post
The International Experience at HBS: Zoe Sun (MBA 2024)
Zoe Sun (MBA 2024) is a recent graduate from China. Prior to HBS, she worked at an Asia-focused private equity fund in Hong Kong. At HBS, she was Co-Chief Admissions Ambassador and Social Chair for Greater China Club. She is a recipient of the Global Opportunity...
View Details
- 01 Oct 1998
- News
A Community Investment
volunteer projects, a school partnership program that allows employees to take off up to eight hours per month to volunteer, and frequent food and clothing collection drives. John Ince: One World, my company, is a nonprofit devoted to...
View Details
- Article
Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey
By: Geoffrey Jones and Asli M. Colpan
This article examines the emergence and development of what became the largest business group in Turkey, the Koç Group. This venture was an important factor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the 1920s. After...
View Details
Keywords:
Entrepreneurship;
Governance;
History;
Strategy;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Turkey
Jones, Geoffrey, and Asli M. Colpan. "Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey." Special Issue on Business Groups around the World. Business History 58, no. 1 (2016): 69–88.
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
sales tax can be complicated: if a customer pays $20 to eat food that costs $35 at a restaurant's menu prices, should the customer pay sales tax on $20 or $35? (In Massachusetts, the Department of Revenue has confirmed the former—though...
View Details