Publications

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September 2006
Case

IR at BP: Investor Relations and Information Reconnaissance

By: Gregory S. Miller, Daniela Beyersdorfer and Anders Sjoman

BP's IR director has begun a program to use information regarding external views of BP and the industry as part of the firm's planning and operational activities. This information is generated as a portion of their award winning investor relations program, and had... View Details

Keywords: Knowledge Use and Leverage; Operations; Information Management; Business and Shareholder Relations; Planning

04 May 2012
News

Examen a la competitividad colombiana (Review Colombian competitiveness)

September 1996 (Revised April 1997)
Case

GO Corporation

By: Josh Lerner, Thomas J. Kosnik, Tarek AbuZayyad and Paul C. Yang

GO faces a crisis in March 1991 when Microsoft announces the introduction of a competing operating system for pen-based computers. GO's managers must work with its venture financers, Kleiner Perkins, to redesign its financing, alliance, and product development... View Details

Keywords: Value Creation; Digital Platforms; Competition; Private Equity; Adaptation; Crisis Management; Information Technology Industry; Computer Industry

November 1991 (Revised April 1994)
Case

Nucleon, Inc.

By: Gary P. Pisano

Nucleon is a small biotechnology company whose first potential product is about to enter clinical testing. Before Nucleon can begin clinical trials, however, its management must decide how and where to manufacture the product. Three options are being contemplated: 1)... View Details

Keywords: Factories, Labs, and Plants; Entrepreneurship; Health Testing and Trials; Rights; Product Development; Production; Partners and Partnerships; Research and Development; Biotechnology Industry

May 2002 (Revised February 2004)
Case

Innovation at Progressive (A): Pay-As-You-Go Insurance

By: Frances X. Frei and Hanna Rodriguez-Farrar

Consumer auto insurance is a price-sensitive industry in which customers rarely pay a premium to a provider even for additional service features. Progressive spends more on additional service features than its competitors do; consumers don't pay extra for these... View Details

16 Jul 2007
Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

possess multiple selves with different, competing interests. We call 2 of these metaphorical selves the "want-self" and the "should-self." The want-self is myopic and desires instant gratification. If left View Details

Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation

December 2005 (Revised August 2006)
Case

Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug

By: Felix Oberholzer-Gee and Dennis A. Yao

Amgen Inc.'s Epogen was the first biotech blockbuster drug. Epogen helped prevent anemia, a condition that leads to severe fatigue, increased risk of cardiovascular disease, and even death. At the time, the market for Epogen, which included dialysis patients and... View Details

Keywords: Health Care and Treatment; Strategic Planning; Competition; Patents; Innovation and Invention; Pharmaceutical Industry; Biotechnology Industry; United States

08 Dec 2020
News

Uber’s Strategy for Global Success

27 Mar 2019
News

Will Startup Fishbowl Become the Social Media App for Your Industry?

04 Dec 2017
News

The CVS-Aetna Gamble: a Health-Care Giant Not Built Around Doctors

October 2015 (Revised October 2016)
Case

Paez

By: Jill Avery, Maria Fernanda Miguel and Laura Urdapilleta

Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause. Paez's... View Details

Keywords: Brands; Brand Management; Brand Positioning; Entrepreneurship In Emerging Markets; Retailing; Fashion; Competitive Strategy; Marketing; Advertising; Brands and Branding; Marketing Strategy; Entrepreneurship; Competition; Fashion Industry; Retail Industry; Argentina; Spain

March 2013
Article

Advertising's New Medium: Human Experience

By: Jeffrey F. Rayport

Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details

Keywords: Customers; Advertising

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March 1991 (Revised May 1991)
Case

New York Life Insurance Co.: Pension Department

By: Robert J. Dolan

Analyzes competition in the pension fund industry. In particular, New York Life must decide whether to compete head-to-head with mutual fund giants by offering record-keeping services or to just continue to focus on selling investment products. Presents the results of... View Details

Keywords: Competition; Financial Instruments; Insurance Industry; Financial Services Industry

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08 Sep 2014
News

The slow decay of American economic competitiveness

11 Jan 2013
News

Your Body Language Shapes Who You Are

01 Nov 1999
Lessons from the Classroom

What’s Next & So What? Leading in the 21st Century

Leading in the 21st Century is an HBS Executive Education program being held in January 2000. Professors Gary Hamel and John Kotter talk about the course and the new realities of leadership and competitive success. Q: What led the two of you View Details

Keywords: by Staff

March 2016 (Revised October 2017)
Case

Salesforce.com vs. Siebel (Abridged)

By: David B. Yoffie

Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details

Keywords: Customer Relationship Management; Competitive Strategy; Software