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Show Results For
-
All HBS Web
(10,030)
- People (21)
- News (2,364)
- Research (5,789)
- Events (43)
- Multimedia (132)
- Faculty Publications (3,886)
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- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
authors of Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers (HBS Press, 2008). Transformation is just one metaphor that finds expression in products that satisfy deeply held consumer needs and desires. Other...
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- May 2020 (Revised October 2021)
- Case
Valuing Peloton
Peloton Interactive, a well-known venture-capital-backed unicorn in the connected fitness space, recently had gone public with a market capitalization of over $8.0 billion. However, in the weeks following its public debut, Peloton’s stock price had fallen by over 25%....
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Keywords:
Business Model;
Public Equity;
Initial Public Offering;
Disruptive Innovation;
Business Strategy;
Valuation;
Entertainment and Recreation Industry;
United States
Mayfield, E. Scott. "Valuing Peloton." Harvard Business School Case 220-060, May 2020. (Revised October 2021.)
- January 2024 (Revised March 2024)
- Case
Tesla Motors in 2024--Turbulence Ahead?
By: Felix Oberholzer-Gee and Kate Stoppiello
Over its 20 years in existence, Tesla had become nearly synonymous with electric vehicles, and the company assumed an enviable market position. By 2023, however, Tesla faced intense competition. Traditional carmakers and EV upstarts were expected to introduce close to...
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Keywords:
Competitive Strategy;
Product Positioning;
Competition;
Industry Growth;
Auto Industry;
North America;
Europe;
China;
Australia
Oberholzer-Gee, Felix, and Kate Stoppiello. "Tesla Motors in 2024--Turbulence Ahead?" Harvard Business School Case 724-446, January 2024. (Revised March 2024.)
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
typical consumers think. That's fine if you only want to keep making incremental improvements to your products, says Jill Avery, senior lecturer at Harvard Business School and a former brand manager at Gillette, Samuel Adams, and...
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Keywords:
by Michael Blanding
- 12 Sep 2023
- Research & Ideas
How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify
boomers surge into retirement and fintech businesses offer new ways for investors to grow their nest eggs. While revenue from financial planning reached $65 billion in 2021, up 30 percent from 2017, many in the industry are trying to...
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- December 2011 (Revised May 2012)
- Case
Heavy Metal (A): Baosteel Enters Brazil
What is Baosteel, a top Chinese steelmaker, doing in Brazil? The company is responding to the Chinese government's "go global" policy and to the possible rise in iron ore input costs. But steel mills are complex, capital-intensive projects, and Brazil is an emerging...
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Keywords:
Global Business;
China;
Developing Countries;
Latin America;
Industrial Development;
Strategy And Execution;
Analysis;
Industrial Analysis;
Heavy Industry;
Country Analysis;
Brazil;
Economic Analysis;
Natural Resources;
Infrastructure;
Planning;
Capacity Planning;
Contingency Planning;
Demand Planning;
Competition;
Core Competencies;
Corporate Strategy;
Strategic Positioning;
Five Forces;
Bargaining Power Of Suppliers;
Globalization;
Government and Politics;
Policy;
Emerging Markets;
Foreign Direct Investment;
Mining;
Steel Industry;
Mining Industry;
China;
Brazil
Abrami, Regina M., and Iacob Koch-Weser. "Heavy Metal (A): Baosteel Enters Brazil." Harvard Business School Case 912-411, December 2011. (Revised May 2012.)
- July 2009 (Revised August 2011)
- Case
What Happened at Citigroup? (A)
By: Clayton S. Rose and Aldo Sesia
What went wrong at Citigroup? In 1998, the Travelers Group and Citicorp merged to create Citigroup Inc., considered the first true global "financial supermarket" and a business model to be envied, feared, and emulated. By year-end 2006 the firm had a market...
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Keywords:
Mergers and Acquisitions;
Business Model;
Decision Choices and Conditions;
Globalized Firms and Management;
Leadership;
Risk Management;
Failure;
Financial Services Industry
Rose, Clayton S., and Aldo Sesia. "What Happened at Citigroup? (A)." Harvard Business School Case 310-004, July 2009. (Revised August 2011.)
- October 2003
- Case
Henry Tam and the MGI Team
By: Jeffrey T. Polzer, Ingrid Vargas and Hillary Anger Elfenbein
Within a short time frame, seven diverse team members assemble to write a business plan for a new company and struggle to define their roles, make decisions together, and resolve conflict. Henry Tam, a second-year Harvard MBA student, who joins an aspiring start-up...
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Keywords:
Interpersonal Communication;
Business Plan;
Groups and Teams;
Decision Making;
Jobs and Positions;
Leadership Style;
Human Resources;
Management Teams;
Conflict and Resolution;
Diversity
Polzer, Jeffrey T., Ingrid Vargas, and Hillary Anger Elfenbein. "Henry Tam and the MGI Team." Harvard Business School Case 404-068, October 2003.
- 2018
- Dictionary Entry
Communicating about Climate Change with Corporate Leaders and Stakeholders
By: Andrew J. Hoffman
Within the corporate sector, climate change represents an unfolding market shift, one that is driven by policy but also by pressures from a variety of market constituents such as consumers, suppliers, buyers, insurance companies, banks, and others. The shift takes...
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Hoffman, Andrew J. "Communicating about Climate Change with Corporate Leaders and Stakeholders." In The Oxford Encyclopedia of Climate Change Communication. 3 vols. Edited by Matthew Nisbet, Shirley Ho, Ezra Markowitz, Saffron O’Neill, Mike Schäfer, and Jagadish Thaker. Oxford University Press, 2018.
- April 1981 (Revised January 1987)
- Case
Atlantic Aviation Corp.: Westwind Division
Raises issues on monitoring and controlling flight demonstration costs for the Westwind business jet. Atlantic's marketing vice president is concerned about rising demonstration costs, but doesn't wish to deny solid prospects an evaluation ride. He asks the general...
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Bonoma, Thomas V. "Atlantic Aviation Corp.: Westwind Division." Harvard Business School Case 581-142, April 1981. (Revised January 1987.)
- March 2006
- Course Overview Note
Consumer Marketing: Rethinking the Core
By: Youngme E. Moon
Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms...
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- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
Association and an MBA candidate in the class of 2015 at Harvard Business School. The event was moderated by Anita Elberse, the Lincoln Filene Professor of Business Administration at Harvard View Details
- February 2005 (Revised March 2009)
- Case
Arauco (A): Forward Integration or Horizontal Expansion?
By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell
Celulosa Arauco is a major Chilean producer of market pulp and wood products. Owning over 1.2 million hectares of forest in Chile, Argentina, and Uruguay, the company's key advantage is the ideal growing conditions in which the company's forests are located. As of...
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Keywords:
Decision Choices and Conditions;
Competitive Advantage;
Diversification;
Expansion;
Vertical Integration;
Forest Products Industry;
Chile
Casadesus-Masanell, Ramon, Jorge Tarzijan, and Jordan Mitchell. "Arauco (A): Forward Integration or Horizontal Expansion?" Harvard Business School Case 705-474, February 2005. (Revised March 2009.)
- July–August 2021
- Article
Why Do So Many Strategies Fail?
By: David J. Collis
THE PROBLEM: Seemingly successful new companies struggle to turn a healthy profit. Established firms get disrupted by upstarts. Companies that excel at serving their markets can’t adapt when customers’ tastes shift. THE ROOT CAUSE: All too often, business leaders focus...
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Collis, David J. "Why Do So Many Strategies Fail?" Harvard Business Review 99, no. 4 (July–August 2021): 82–93.
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
company’s obligation lie? The struggle over the advertising of India’s fairness creams is the centerpiece of a March 2016 case “Fair & Lovely vs. Dark Is Beautiful,” which was written by Rohit Deshpandé, Sebastian S. Kresge Professor of View Details
- 12 Feb 2007
- Lessons from the Classroom
‘UpTick’ Brings Wall Street Pressure to Students
In a Harvard Business School classroom, students in the Dynamic Markets class may have one minute to make a decision in a pressure cooker one called "the most stress I've experienced in ten years."...
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- 2010
- Book
Beauty Imagined: A History of the Global Beauty Industry
By: Geoffrey Jones
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book...
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Keywords:
Globalized Markets and Industries;
Brands and Branding;
Industry Growth;
Beauty and Cosmetics Industry
Jones, Geoffrey. Beauty Imagined: A History of the Global Beauty Industry. Oxford ; New York: Oxford University Press, 2010.
- July 2020
- Teaching Note
Shindigz
By: Frank Cespedes
Teaching Note for HBS Case No. 819-010. Shindigz sells party and celebratory items through its branded direct online channel, third-party retail and wholesale channels, and online marketplaces. Shindigz has for decades successfully executed a premium-priced branded...
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- September 1997 (Revised March 2000)
- Case
Circles
By: William A. Sahlman and Jon Biotti
Janet Kraus and Kathy Sherbrooke started a resource and referral company specializing in helping busy people get things done. Issues include financing and product and marketing strategy.
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Keywords:
Marketing Strategy;
Resource Allocation;
Financing and Loans;
Business Startups;
Service Industry;
United States
Sahlman, William A., and Jon Biotti. "Circles." Harvard Business School Case 898-043, September 1997. (Revised March 2000.)
- October 2008 (Revised March 2011)
- Case
Curled Metal Inc.—Engineered Products Division
By: Benson P. Shapiro and Frank V. Cespedes
Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products...
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Shapiro, Benson P., and Frank V. Cespedes. "Curled Metal Inc.—Engineered Products Division." Harvard Business School Case 709-434, October 2008. (Revised March 2011.)