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All HBS Web
(13,834)
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- News (2,201)
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- Events (19)
- Multimedia (360)
- Faculty Publications (7,510)
Show Results For
-
All HBS Web
(13,834)
- People (57)
- News (2,201)
- Research (9,160)
- Events (19)
- Multimedia (360)
- Faculty Publications (7,510)
- 1 Aug 1999
- Conference Presentation
Exploring New Models for Management Research: A Case of Academic Practioner Collaboration
- 2007
- Chapter
The Public Value of Controversial Art: The Case of the Sensation Exhibit
By: Arthur C. Brooks
Brooks, Arthur C. "The Public Value of Controversial Art: The Case of the Sensation Exhibit." In Beyond Price: Value in Culture, Economics, and the Arts, edited by Michael Hutter and C. David Thorsby, 270–282. New York: Cambridge University Press, 2007.
- Article
Interactive Case Study: The Analysis: Babson College Meets the Corporate Gender Challenge
Schlesinger, Leonard A. "Interactive Case Study: The Analysis: Babson College Meets the Corporate Gender Challenge." Bloomberg Businessweek Online (September 30, 2008).
- winter 1996
- Article
Using Capital Structure to Communicate with Investors: The Case of CUC International
By: Paul M. Healy and Krishna G. Palepu
Healy, Paul M., and Krishna G. Palepu. "Using Capital Structure to Communicate with Investors: The Case of CUC International." Journal of Applied Corporate Finance 8, no. 4 (winter 1996).
- 1979
- Other Unpublished Work
Fox Studios: Operating a Small Business - HBS Analysis and Decision Case
By: J. Ronald Fox and Frank S. Leonard
- 1981
- Other Unpublished Work
Comet Energy (A) DoD Incentive Contracting - HBS Analysis and Decision Case
By: J. Ronald Fox and Louis B. Smith
- January 2000
- Case
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case
By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar.
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Keywords:
Brand Management;
Brand Equity;
Brand Communication;
Brand & Product Management;
Brand Building;
Brand Positioning;
Brand Storytelling;
Brand Strategy;
Brand Value;
Branding;
Marketing;
Advertising;
Customer Satisfaction;
Brands and Branding;
Consumer Behavior;
Food and Beverage Industry;
Consumer Products Industry
Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
- July 2003
- Article
Community, Joining, and Specialization in Open Source Software Innovation: A Case Study
By: Georg von Krogh, Sebastian Spaeth and Karim R. Lakhani
Keywords:
Civil Society or Community;
Applications and Software;
Information;
Information Technology Industry
von Krogh, Georg, Sebastian Spaeth, and Karim R. Lakhani. "Community, Joining, and Specialization in Open Source Software Innovation: A Case Study." Research Policy 32, no. 7 (July 2003): 1217–1241.
- May 1992
- Teaching Note
Smoke Wars: The Case for and Against the Cigarette Industry, Teaching Note
- June 2002
- Article
Do Better Customers Utilize Electronic Distribution Channels? The Case of PC Banking
By: L Hitt and F. Frei
Keywords:
Online Technology
Hitt, L., and F. Frei. "Do Better Customers Utilize Electronic Distribution Channels? The Case of PC Banking." Management Science 48, no. 6 (June 2002): 732–748.
- 04 Apr 2008
- News
From Law School to Business School - evolution of the case method
- 2014
- Other Unpublished Work
Nudging Physicians to Pursue Careers in Underserved Areas: A Case for Behavioral Economics
By: Joseph Lopez, Mona Singh, Nava Ashraf and Joel Weissman
Currently, more than 60 million Americans live in "Health Professional Shortage Areas." Unless policymakers can encourage more physicians to practice in medically under-resourced areas, an increased number of uninsured individuals newly able to obtain health insurance...
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- April 2011
- Module Note
Customer-Centric Information and Control Systems in B2B Settings: The Case for Customer-Supplier Partnerships
By: Francisco de Asis Martinez-Jerez
Martinez-Jerez, Francisco de Asis. "Customer-Centric Information and Control Systems in B2B Settings: The Case for Customer-Supplier Partnerships." Harvard Business School Module Note 111-106, April 2011.
- May 1983
- Article
The Resolution of Claims in Financial Distress - The Case of Massey Ferguson
By: Carliss Y. Baldwin and Scott P. Mason
Keywords:
Finance
Baldwin, Carliss Y., and Scott P. Mason. "The Resolution of Claims in Financial Distress - The Case of Massey Ferguson." Journal of Finance 38, no. 2 (May 1983).
- November 2009
- Case
Incentive or Insult? The Case of Joe Torre and the New York Yankees
By: Richard S. Tedlow and David Ruben
- September 1984
- Article
Diffusing Innovations When the Users are not the Choosers: The Case of Dentists
By: D. A. Leonard
Leonard, D. A. "Diffusing Innovations When the Users are not the Choosers: The Case of Dentists." Knowledge 6, no. 1 (September 1984): 89–111.