Publications

March 2017 (Revised December 2018)
Case

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David Collis and Ashley Hartman

Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,... View Details

Keywords: Franchise Management; Brand Management; Culture Change; Business Units; Acquisition Strategy; Technological Change; Disney; ESPN; Cord-cutting; Bob Iger; Strategy; Corporate Strategy; Competitive Advantage; Diversification; Integration; Media; Media and Broadcasting Industry; Entertainment and Recreation Industry; Consumer Products Industry

07 Jun 2011
First Look

First Look: June 7

and debunk the myth that behavioral and neoclassical economic perspectives need be in conflict. Cognitive, Affective, and Special-interest Barriers to Policy Making Authors:Lisa L. Shu, Chia-Jung Tsay, and Max Bazerman Publication:In Social Judgment and Decision... View Details

Keywords: Sean Silverthorne

21 May 2013
First Look

First Look: May 21

knowledge spillovers. The strategic value of these agglomeration economies may vary by firm, depending upon the relative value of each economy, and upon firm and agglomeration economy traits. To better determine when a firm will be... View Details

Keywords: Sean Silverthorne

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

underlying framework that compels such partnerships as between a food bank in Mexico and a supermarket in the United States, providing insights into the DNA of a successful collaboration that are broadly applicable. Our excerpt from the book, coauthored View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

26 Sep 2017
News

The Industry That Treats Its Customers Worse Than Any Other

19 Jul 2018
News

Why Don’t We Always Vote in Our Own Self-Interest?

19 Apr 2016
First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton Abstract—Does “liking” a... View Details

Keywords: Sean Silverthorne

19 Nov 2013
First Look

First Look: November 19

the PC market was becoming less lucrative due to overseas competition, longer turnover rates on PCs, and the rise of tablets and smartphones. Michael Dell hoped to respond by shifting the company from its... View Details

Keywords: Sean Silverthorne

03 Jun 2014
First Look

First Look: June 3

challenge. The Falks had to decide whether a Groupon deal worked well for them, and if so, how to manage Groupon redemptions by their customers in a way that made financial sense. Purchase this case: View Details

Keywords: Sean Silverthorne

14 Oct 2008
Research & Ideas

Should You Bring Advertising Expertise In-House?

If Mad Men advertising hotshot Don Draper was operating on Madison Avenue today, he would find competition coming from more than just other ad firms. A recent study by Harvard Business School professor emeritus Alvin J. Silk and... View Details

Keywords: by Sarah Jane Gilbert; Advertising

03 Mar 2003
Research & Ideas

The Ingredients of a Deal Disaster

to helping the combined companies compete with rivals such as Disney and Cap Cities/ABC. To get the deal done, however, Michael Ovitz, talent agent turned unorthodox corporate matchmaker, kept the parties mostly apart during the process,... View Details

Keywords: by Ron S. Fortgang, David A. Lax & James K. Sebenius

02 Apr 2013
First Look

First Look: April 2

Publications 2006 Nature Reviews Beyond Magic Bullets: True Innovation in Health Care By: Narayan, Vaibhav A., Marco Mohwinckel, Gary Pisano, Michael Yang, and Husseini Manji Abstract—The molecular medicine revolution-based on advances... View Details

Keywords: Sean Silverthorne

February 2006
Case

Bumble and bumble: Building a Successful Business in Beauty and Fashion

By: Nancy F. Koehn and Erica Helms

Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details

Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Beauty and Cosmetics Industry; Fashion Industry

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

deductibles. We show how choice difficulties or biases may lead patients to respond to such increases in patient cost-sharing by reducing demand for high-value care, muddying the traditional argument that the price elasticity of demand... View Details

Keywords: Sean Silverthorne

31 Jan 2017
News

CEOs Face Off Against Trump (or Not)

24 Feb 2015
News

Why Your Potential Could Be More Important Than Your Accomplishments

12 Jan 2013
News

In Defense Of the CEO...

May 2010 (Revised January 2012)
Case

The Robin Hood Foundation

By: Alnoor Ebrahim and Cathy Ross

Created by hedge fund and financial managers, the Robin Hood Foundation fights poverty through grants to nonprofit organizations. As the global financial crisis continues to impact the poor disproportionately, the Foundation needs to ensure that its funds are being... View Details

Keywords: Nonprofit Organizations; Philanthropy and Charitable Giving; Poverty; Organizational Design; Performance Effectiveness; Financial Crisis; Programs; Measurement and Metrics