Technology Adoption - Publications - Faculty & Research

24 Aug 2021
News

What We Still Need to Learn about AI in Marketing — and Beyond

01 Jun 1997
News

New Releases

The Innovator's Dilemma by Clayton M. Christensen (Harvard Business School Press) The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail demonstrates why outstanding companies that focus on competitiveness, listen... View Details

01 May 2012
First Look

First Look: May 1

occurs when supplier- and customer-facing IT are adopted together, suggesting the presence of complementarities in supply chain technology adoption. These results are consistent with the view that, by... View Details

Keywords: Carmen Nobel

26 Mar 2014
Research & Ideas

How Electronic Patient Records Can Slow Doctor Productivity

new information technology as a way of categorizing and accessing information in an attempt to streamline a process that already exists. Adopting these systems can have significant implications for how... View Details

Keywords: by Dina Gerdeman; Health

14 Sep 2016
Research & Ideas

Web Surfers Have a Schedule and Stick to It

households has been high for years, that number still increased, reported Boik, Greenstein, and Prince. In 2007, nearly 62 million households had access to broadband; in 2013, that number has risen to 73 million, with the majority of View Details

Keywords: by Julia Hanna; Retail; Web Services

12 Mar 2021
News

Is Your C-Suite Equipped to Lead a Digital Transformation?

24 Feb 2021
News

HBS Students Report Positive Experience with Hybrid Instruction, Remote Model

Keywords: remote learning; hybrid learning

15 Sep 2020
News

Competing in the Age of AI and Digital Transformation

June 1993 (Revised December 1995)
Case

Frito-Lay, Inc.: The Navigator Project (A)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad

Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details

Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Manufacturing Industry

Citation

Find at Harvard

Profile

Luc Sirois

Company in Montreal and Toronto on graduating in 1997, and then in 2002 cofounding Resonant Medical, a medical company that developed 3D ultrasound technology that finds and tracks cancer masses. “Our tool allowed for taking a picture... View Details

Keywords: Technology; Technology; Technology

16 Jun 2020
News

How to recalibrate work dynamics and embrace digital transformation in a post-pandemic workplace

23 Aug 2019
Sharpening Your Skills

Has the Corporate Mission Just Been Disrupted?

companies within most industries adopted an increasingly similar set of sustainability practices. This study by by Ioannis Ioannou and George Serafeim examines the interplay between common and strategic practices. This dynamic distinction... View Details

Keywords: by Sean Silverthorne; Green Technology

19 Jun 2014
News

Turning "Black Gold" to Green

carbon neutral," he says. The entire process is a major technological undertaking—one Dawe says he probably wouldn't be involved with if he and C12 Energy cofounder Kurt Zenz House hadn't been introduced to each other by a Harvard... View Details

Keywords: Ralph Ranalli; Oil and Gas Extraction; Mining

01 Dec 2016
News

Ask the Expert: Energy’s Next Era

2005) took alumni questions on the energy transition, adoption strategies, and the practical steps to a fossil fuel–free future. Nigeria is the sixth-largest producer of fossil fuel in the world, and its national economy derives 90... View Details

Web

Generative AI for Business Leaders - Course Catalog

delves into critical questions at the heart of this transformation: How will GenAI reshape modern enterprise? What strategies should businesses adopt to integrate this technology effectively? How can... View Details

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

color accuracy and consistency. 8 E-Color offers server-based software called True Internet Color to increase the accuracy of colors depicted online. Recent reports suggest that Bloomingdales.com, Jcrew.com, and others plan to adopt True... View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

January 2006 (Revised August 2006)
Case

Four Products: Predicting Diffusion (2006)

By: John T. Gourville

One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these... View Details

Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Demand and Consumers; Technology Adoption