Publications

Career Coach

Tricia Peralta

Tricia has always been passionate about healthcare, social impact, and strategy, and has explored career paths including corporate strategy, management consulting, project management across private, public, and View Details

16 Dec 2015
News

The Power of Lean Data

2022
Working Paper

Pricing Power in Advertising Markets: Theory and Evidence

By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu

Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize and extend this theoretical result and test it using data from television and social media... View Details

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01 Mar 2012
News

Capitalism’s New Agenda

these problems. When we stepped back from our discussions and considered what was being said, it was clear that the golden goose—global market capitalism—was at risk from the impact of an interrelated set of forces more powerful than the... View Details

Keywords: Joseph L. Bower, Herman B. Leonard, and Lynn S. Paine; social activism; Occupy Wallstreet; Corporate Services; Finance

25 Apr 2014
Video

Bill Sahlman - Making A Difference

25 Jan 2022
Cold Call Podcast

How Footwear Startup Allbirds is Decarbonizing Fashion

Keywords: Re: Michael W. Toffel

May 2015 (Revised May 2017)
Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez

In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details

Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States

November 2002 (Revised March 2006)
Case

ApproTEC Kenya: Technologies to Fight Poverty and Create Wealth

By: V. Kasturi Rangan

ApproTEC markets a range of technologies to improve the income of subsistence farmers and other small-scale entrepreneurs in East Africa. Having achieved considerable success in its first eight years, the two founders/entrepreneurs are seeking ways to scale the impact... View Details

Keywords: Social Enterprise; Development Economics; Poverty; Information Technology; Entrepreneurship; Nonprofit Organizations; Growth and Development Strategy; Kenya; Africa

08 Aug 2017
News

Great News For Everyone! Elon Musk Is Building A Hyperloop

24 Feb 2017
News

Creating a sense of collective responsibility among corporations is key: Shashank Shah

November 2011 (Revised February 2012)
Supplement

Foxconn Technology Group (B)

By: Robert G. Eccles, George Serafeim and Beiting Cheng

The (B) case presents Foxconn’s plan to replace manual labor with robots and move some of its employees to more interesting and sophisticated jobs. View Details

Keywords: Multinational; Labor Market; Electronic Manufacturing Services; Health ＆ Wellness; Robots; Automation; Social Responsibility; Employee Relationship Management; Safety; Corporate Social Responsibility and Impact; Technology Industry; China

April 2014
Case

Green Mountain Coffee Roasters, Inc.: Taking on Seasonal Starvation in Latin America

By: Christopher Marquis and Zoe Yang

A company with a strong commitment toward corporate social responsibility since its founding days, Green Mountain faced an ethical decision point in 2007 as new information from the field uncovered a chronic dire problem facing coffee communities—seasonal starvation.... View Details

Keywords: Fair Trade; Coffee; Corporate Social Responsibility and Impact; Environmental Sustainability; Food and Beverage Industry; Consumer Products Industry; Latin America; Central America; Mexico; Guatemala; Nicaragua

March 2017 (Revised April 2021)
Module Note

Responsibilities to Society

By: Nien-hê Hsieh

This module note for students outlines an approach to help managers deliver on their responsibilities in relation to society. The approach frames these responsibilities in terms of potential harms to third parties beyond investors, customers, and employees. The... View Details

Keywords: Corporate Political Activity; Corporate Social Responsibility; Human Rights; Role Of Business In Society; Corporate Social Responsibility and Impact; Ethics; Business and Community Relations; Rights; Society

03 Mar 2022
Video

Rosario Bazán

Rosario Bazán, the co-founder of the Peruvian agribusiness group Danper Trujillio, discusses the social impact of investing in women's education and empowerment. View Details

Career Coach

Pamela Harder

pricing and market tiering strategy, and streamlined sales operations across the company. Immediately after HBS, Pam spent 3 years as a social sector consultant at FSG, where she led client engagements that spanned everything from private... View Details

Keywords: Social Enterprise; Social Enterprise; Social Enterprise; Social Enterprise; Social Enterprise; Social Enterprise; Social Enterprise; Social Enterprise; Social Enterprise; Social Enterprise; Social Enterprise; Social Enterprise

March 2020
Case

Maven Clinic: Women's Health in the Digital Age

By: Ariel D. Stern and Sarah Mehta

In late 2017, Kate Ryder, the founder and CEO of digital women’s health telemedicine company Maven Clinic, faced an important decision. Maven offered both a direct to consumer (D2C) product that anyone could use to book virtual appointments with health practitioners... View Details

Keywords: Business Growth and Maturation; Business Model; Business Startups; Entrepreneurship; Health; Health Care and Treatment; Strategy; Information Technology; Applications and Software; Health Industry; Technology Industry; United States

January 2019 (Revised October 2019)
Case

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details