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- Faculty Publications (4,535)
Show Results For
-
All HBS Web
(10,786)
- People (21)
- News (2,320)
- Research (6,650)
- Events (50)
- Multimedia (102)
- Faculty Publications (4,535)
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs...
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Keywords:
Brands and Branding;
Product Development;
Growth and Development;
Customer Value and Value Chain;
Digital Marketing;
Digital Strategy;
Segmentation;
Advertising;
Consumer Products Industry;
Apparel and Accessories Industry;
United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
commercial messages. Social media did not have that contract, so that when customers were interrupted by brands in social media, it felt abrupt, inappropriate, and out of place." The power shift from marketers View Details
- 06 Jun 2005
- Research & Ideas
Don’t Listen to “Yes”
violate the accepted norms and rules of engagement. If someone clearly engages in personal attacks or withholds a dissenting view only to obstruct the implementation later, they need to be held View Details
Keywords:
by Martha Lagace
- 13 Jul 2016
- News
From Money to Ministry
responsibility to inform the Admiral and be with him as he grieved for his son. “This was a taste of the pastoral ministry of journeying with someone during one of life’s tragedies,” Quainton says. With that...
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Keywords:
Margie Kelley
- April 2018
- Article
Consumers Avoid Buying from Firms with Higher CEO-to-Worker Pay Ratios
By: Bhavya Mohan, Tobias Schlager, Rohit Deshpandé and Michael I. Norton
We document a novel driver of consumer behavior: pay ratio disclosure. Swiss corporation performance data gathered during a legally mandated pay ratio referendum reveals that salient high pay ratios are associated with decreased firm sales (Pilot Study). An...
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Keywords:
Pay Ratio;
Wage Fairness;
Purchase Intention;
Customers;
Wages;
Fairness;
Consumer Behavior
Mohan, Bhavya, Tobias Schlager, Rohit Deshpandé, and Michael I. Norton. "Consumers Avoid Buying from Firms with Higher CEO-to-Worker Pay Ratios." Special Issue on Marketplace Morality. Journal of Consumer Psychology 28, no. 2 (April 2018): 344–352.
- 28 Mar 2012
- What Do You Think?
Are Factory Jobs Important to the Economy?
Summing Up: What Next, If Manufacturing Proves Not To Be A Creator Of Those Good "factory Jobs" Of The Past? Manufacturing is essential to the health of an economy. It both fuels and results from innovation....
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- 22 Jul 2014
- Blog Post
From FIELD to Field, Putting What I’ve Learned at HBS into Practice
If you asked me two months ago whether I learned anything during my first year at Harvard Business School, my response would have been a resounding “Yes!” But, if you followed up by asking me for an example of how I applied the lessons I...
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- February 2016
- Supplement
The Maggi Noodle Safety Crisis in India (C)
By: Karthik Ramanna and Radhika Kak
The local government in Delhi has ordered a ban on Nestlé's flagship product in India—Maggi Noodles, citing excessive lead content per government lab tests. Nestlé disputes the government tests, noting that internal and third-party tests show the product to be safe....
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Keywords:
Multinationals;
Globalization;
Regulation;
Customer Relations;
Business And Government;
Safety;
Leadership;
Food;
Multinational Firms and Management;
Governance Compliance;
Crisis Management;
Customer Focus and Relationships;
Business and Government Relations;
Food and Beverage Industry;
Delhi
Ramanna, Karthik, and Radhika Kak. "The Maggi Noodle Safety Crisis in India (C)." Harvard Business School Supplement 116-038, February 2016.
- 01 Jun 1996
- News
Four Professors to Retire
multifirm study of the grocery industry to trace consumer response and the evolution and use of information technology in organizational change. He also hopes to spend more...
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Keywords:
Elaine Gottlieb and John Prestage
- 01 Jun 2012
- News
Letters to the Editor
Angie’s List is missing is a service that includes reviews and ratings of customers who fall into the category of slow-pay, no-pay, or threaten-not-to-pay; who threaten to sue; who ask for much more far...
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- April 2024
- Teaching Note
Ferrari: Shifting to Carbon Neutrality
By: Raffaella Sadun
Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet.
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- 2012
- Book
The Culture Cycle: How to Shape the Unseen Force That Transforms Performance
By: James Heskett
The contribution of culture to organizational performance is both substantial and quantifiable. This book presents the results of field research that demonstrates how an effective culture can account for up to half of the differential in performance between...
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Keywords:
Customer Focus and Relationships;
Learning;
Framework;
Policy;
Retention;
Books;
Analytics and Data Science;
Innovation and Invention;
Management Practices and Processes;
Organizational Culture;
Performance Expectations;
Research
Heskett, James. The Culture Cycle: How to Shape the Unseen Force That Transforms Performance. Upper Saddle River, NJ: FT Press, 2012.
- June 2011
- Case
CA Technologies: Bringing the Cloud to Earth
By: Marco Iansiti and Kerry Herman
Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing....
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Keywords:
Disruptive Innovation;
Product Positioning;
Expansion;
Internet and the Web;
Technology Adoption
Iansiti, Marco, and Kerry Herman. "CA Technologies: Bringing the Cloud to Earth." Harvard Business School Case 611-047, June 2011.
- September 20, 2024
- Article
It’s Time to Unbundle ESG
By: Aaron K. Chatterji and Michael W. Toffel
ESG is at an inflection point. It has come to represent a broad and inchoate aspiration for what business should be doing beyond maximizing shareholder value. With ESG advocates on the defensive, business leaders need a new roadmap to determine which factors to...
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Keywords:
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
ESG Reporting;
ESG Disclosure;
Sustainability;
Climate;
Climate Finance;
Climate Risk;
Social Accounting;
Investment;
Governance;
Safety;
Climate Change;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Financial Services Industry
Chatterji, Aaron K., and Michael W. Toffel. "It’s Time to Unbundle ESG." Harvard Business Review (website) (September 20, 2024).
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
other online bookers' rates were typically much lower than booking directly with a hotel, and customers were willing to tolerate change/cancel fees. However, by 2009 it had become apparent that the fees had...
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- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
researching ways that a Vietnamese bank could encourage customers to save more went to the mall on a weekday to interview "unbanked"...
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Keywords:
by Michael Blanding
- January 2021 (Revised February 2021)
- Case
TCS: From Physical Offices to Borderless Work
By: Prithwiraj Choudhury and Malini Sen
Tata Consultancy Services (TCS), a multinational IT services company headquartered in Mumbai, is a subsidiary of one of India’s most reputed conglomerates, the Tata Group. In 2020, TCS was valued at $144.7 billion, the highest for any company in the IT sector,...
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Keywords:
Remote Work;
Organizational Structure;
Change Management;
Transformation;
Decision Choices and Conditions;
Customer Satisfaction;
Information Technology Industry;
India;
Asia;
United States;
Europe
Choudhury, Prithwiraj, and Malini Sen. "TCS: From Physical Offices to Borderless Work." Harvard Business School Case 621-081, January 2021. (Revised February 2021.)
- 2021
- Working Paper
Accounting for Product Impact in the Consumer-Packaged Foods Industry
By: Amanda Rischbieth, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Nutrition Database;
Nutritional Information;
CPG;
Consumer Packaged Goods;
IWAI;
Product Design;
Product Positioning;
Society;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Nutrition;
Product;
Safety;
Consumer Products Industry
Rischbieth, Amanda, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Consumer-Packaged Foods Industry." Harvard Business School Working Paper, No. 21-051, October 2020. (Revised October 2021.)
- November 2016
- Article
Corporate Sustainability: First Evidence on Materiality
By: Mozaffar Khan, George Serafeim and Aaron Yoon
Using newly available materiality classifications of sustainability topics, we develop a novel dataset by hand-mapping sustainability investments classified as material for each industry into firm-specific sustainability ratings. This allows us to present new evidence...
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Keywords:
Sustainability;
Investments;
Corporate Social Responsibility;
Accounting;
Corporate Reporting;
Regulation;
Corporate Social Responsibility and Impact;
Integrated Corporate Reporting;
Investment;
Corporate Governance
Khan, Mozaffar, George Serafeim, and Aaron Yoon. "Corporate Sustainability: First Evidence on Materiality." Accounting Review 91, no. 6 (November 2016).