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Show Results For
- All HBS Web
(2,015)
- People (1)
- News (389)
- Research (1,235)
- Events (7)
- Multimedia (4)
- Faculty Publications (538)
- 04 Mar 2016
- Research & Ideas
Is E-commerce at Risk in Apple's Security Dispute with the FBI?
The FBI has ordered Apple’s help unlocking an alleged terrorist’s iPhone. The company has opposed the request and turned to the court of public opinion for help with a verdict. As a House Judiciary Committee hearing gets underway this... View Details
- 11 Oct 2017
- Research & Ideas
The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.
shareholder proposals submitted to public companies between 2003 and 2015, and then analyzed those proposals that firms had sought to exclude from a proxy vote. They found that firms had contested and sought to exclude 38 percent of the... View Details
Keywords: by Carmen Nobel
- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
those cases. No matter the approach, shareholders and the public are unlikely to recognize the full value of a firm’s community health programs and other health-related efforts if those activities are scattered organizationally among... View Details
- Mar 2012
- Article
Macroeconomic Policy and U.S. Competitiveness
there's no change in direction. The authors examine how fiscal policy relates to the three drivers of productivity: improving human capital, increasing physical capital (equipment or software, for example), and using these forms of... View Details
- Fast Answer
Advertising agencies: lists and rankings
national and international advertising agencies and public relations firms. Includes indexes by agency name, type, personnel, and location. Agency rankings: Vault.com: List of Best Advertising... View Details
- 01 Jun 2010
- News
Green Dreams: Eco-Friendly Countertops
have been a huge mistake. Two years earlier, she and her partner, Peter Strugatz, had purchased the assets of Great Harbor Design at public auction for $26,000. The former owner had invested $4 million in perfecting a durable building... View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
Don Draper and the rest of the Mad Men crew can thank Albert D. Lasker for their fame. A new biography convincingly nominates Lasker as the “father of modern advertising,” noted for creating brilliant ad campaigns selling everything from Kotex — an unknown product... View Details
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
led cities to digitize more of their own information, putting everything from tax records and public health inspection scores online. “They take a dataset that used to be in an obscure database or on paper, and now it’s available for the... View Details
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Public Relations Industry; Public Relations Industry; Public Relations Industry; Public Relations Industry; Public Relations Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- Web
From the Director | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details
- 01 Mar 2015
- News
Cracking Conferences
Margaret Molloy (MBA 2000) came to New York in 1994 for a marketing internship with Enterprise Ireland, a government agency promoting the country’s products in the United States. She had $200 in her pocket and no family connections on the ground. “In that situation,... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different functions and media groups, Hicks... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
Mall — it is not surprising that 80 percent of the museum's visitors are not from the D.C. metropolitan area. "Unlike other museums," observes Bob Fri, "we don't need to get on the treadmill of constantly changing our temporary exhibits in order to keep the... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
- 12 Mar 2018
- Op-Ed
Op-Ed: Why BlackRock CEO Larry Fink Is Not a Socialist
companies must serve a social purpose. “Society is demanding that companies, both public and private, serve a social purpose,” Fink wrote. “To prosper over time, every company must not only deliver financial performance but also show how... View Details
- 01 Jun 2000
- News
Of Dugouts and Sweatshops
In 1993, as President Clinton's newly sworn-in Secretary of Labor, Robert B. Reich had hoped his first formal public policy decision would be a veritable home run. Instead, he found himself dealing with what appeared to be a no-win... View Details
Keywords: Eileen K. McCluskey
- 22 Feb 2022
- News
Brand New
supply chain complexity and an inflationary environment?” For Sundy, it’s an exciting challenge he calls his “MBA 2.0.” Heigh-ho: “My mom was a teacher in the Detroit public schools and my dad was a barber. My parents would be up at the... View Details
- 07 Jun 2017
- Research & Ideas
How an African History Scholar Became a Modern Righter of Wrongs
Taking such a public stand was a politically risky prospect for a not-yet-tenured professor. Her work was already facing a fair amount of criticism and controversy. “There were a lot of people who did not like [Imperial Reckoning] because... View Details
Keywords: by Carmen Nobel
- December 2018 (Revised May 2019)
- Case
Bord Bia: Strategically Growing Irish Exports
By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details
Keywords: Agribusiness; Trends; Disruption; Communication Strategy; Experience and Expertise; Talent and Talent Management; Public Sector; Trade; Education; Food; Geography; Geographic Location; Rural Scope; Corporate Governance; Government Administration; Information; Knowledge Dissemination; Marketing Channels; Brands and Branding; Marketing Communications; Marketing Strategy; Planning; Business and Government Relations; Environmental Sustainability; Public Opinion; Business Strategy; Diversification; Agriculture and Agribusiness Industry; Food and Beverage Industry; Public Administration Industry; Retail Industry; Republic of Ireland; United Kingdom; Europe
Alvarez, Jose B., Forest L. Reinhardt, and Emer Moloney. "Bord Bia: Strategically Growing Irish Exports." Harvard Business School Case 519-043, December 2018. (Revised May 2019.)