Publications

January 2011
Case

Serious Materials

By: Thomas J. Steenburgh and Elizabeth A. Kind

Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the... View Details

Keywords: Business Startups; Entrepreneurship; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Market Entry and Exit; Green Technology Industry

August 2010 (Revised July 2012)
Case

Cork'd: Building a Social Network for Wine Lovers

Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have... View Details

Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry

14 Dec 2010
First Look

First Look: Dec. 14

research on firm entry into new domains by examining heterogeneity in firms' framing and feature-level entry choices. Download the paper: http://www.hbs.edu/research/pdf/11-007.pdf Modularity for Value... View Details

Keywords: Sean Silverthorne

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

also be an opportunity for established firms to enter the new industry. In the paper we emphasize that capital generally needs to stay in place for some period of time: You don't want to see your investment wiped out by the next new thing to sweep the community. So, in... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

Article

Unraveling the Process of Creative Destruction: Complementary Assets and Incumbent Survival in the Typesetter Industry

By: M. Tripsas

When radical technological change transforms an industry established firms sometimes fail drastically and are displaced by new entrants, yet other times survive and prosper. Drawing upon an unusually rich data set that covers the technological and competitive... View Details

Keywords: Technology; Transformation; Market Entry and Exit; Competition; History; Management Analysis, Tools, and Techniques; Business Processes; Competency and Skills; Assets; Perspective; Disruptive Innovation

Find at Harvard

21 Jul 2015
First Look

First Look: July 21, 2015

novelty but are meaningfully reduced by the publication of objective regulatory guidelines. Finally, I consider how the regulatory process affects small firms' market entry strategies and find that small firms are less likely to be... View Details

Keywords: Sean Silverthorne

26 Mar 2014
Research & Ideas

How Electronic Patient Records Can Slow Doctor Productivity

care providers who demonstrate "meaningful use" of digital records. The legislation came from the belief that EHRs used in certain ways—such as medication order entry that would alert a clinician about drug-to-drug interactions—could... View Details

Keywords: by Dina Gerdeman; Health

April 2008
Teaching Note

Marketing Chateau Margaux (TN)

By: John A. Deighton and Leyland Pitt

Teaching Note for [507033]. View Details

Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France

28 Mar 2017
First Look

First Look at New Research, March 28

value-added products like yogurt. The entry of large multi-brand retailers like Walmart and Carrefour in the Indian market threatens to squeeze Amul's margins and undermine its low-cost distribution network. India's large young rural... View Details

Keywords: Sean Silverthorne

10 Mar 2008
Research & Ideas

Encouraging Entrepreneurs: Lessons for Government Policy

countries, wealthier individuals are more likely to become entrepreneurs). As one would expect, the entry rates into entrepreneurship fell for those individuals who faced an increase in the cost of external finance. Digging down another... View Details

Keywords: by Julia Hanna

01 Jun 1997
News

Competition and Strategy Unit at HBS Sets Pace In Its Field

challenges traditional views about the source of Japan's competitive success. Professor Pankaj Ghemawat, head of the unit's required course, Competition and Strategy, focuses on strategic commitments - decisions that involve significant amounts of irreversibility, such... View Details

Keywords: Susan Young

28 Oct 2008
First Look

First Look: October 28, 2008

that captures all users and earns more than under compatibility. Our model allows a detailed analysis of social efficiency, and we show that entry by developers is socially excessive (insufficient) if competing platforms are compatible... View Details

Keywords: Martha Lagace

March 2011
Case

Semiconductor Manufacturing International Company in 2011

By: Willy Shih and Jia Cheng

When David Wang took over as the CEO of SMIC, he knew that if he was to capitalize on the company's strategic location in the China market, he would have to transform the company mindset and its operating structure from its roots in the manufacturing of DRAMs to the... View Details

Keywords: Growth and Development Strategy; Resource Allocation; Market Entry and Exit; Business Processes; Organizational Change and Adaptation; Organizational Culture; Customization and Personalization; Semiconductor Industry; China

October 1990 (Revised November 1992)
Case

Ceramics Process Systems Corp. (A)

By: Clayton M. Christensen

A small ceramics company started by a group of MIT professors struggles with some basic technology strategy issues. A plan to take "one commercializable step" at a time in order to get a foothold in the market goes awry because of incompatibility between the company's... View Details

Keywords: Business Startups; Technology; Problems and Challenges; Market Entry and Exit; Innovation Strategy; Technological Innovation; Research and Development; Production; Manufacturing Industry; Cambridge