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All HBS Web
(1,475)
- People (2)
- News (257)
- Research (1,046)
- Events (7)
- Multimedia (6)
- Faculty Publications (732)
- December 2004 (Revised December 2005)
- Case
Nectar: Making Loyalty Pay
By: John A. Deighton
Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. Examines the economics...
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Keywords:
Customer Focus and Relationships;
Business or Company Management;
Supply Chain Management;
Marketing Strategy;
Networks;
Marketing Channels;
Advertising Campaigns;
Outcome or Result;
Growth and Development;
Retail Industry;
Great Britain
Deighton, John A. "Nectar: Making Loyalty Pay." Harvard Business School Case 505-031, December 2004. (Revised December 2005.) (request a courtesy copy.)
- August 2000 (Revised September 2005)
- Case
Omnitel Pronto Italia
By: Rajiv Lal, Carin-Isabel Knoop and Suma Raju
Describes the situation faced by Omnitel soon after launching its mobile telecommunication services in Italy in December 1995. Competing against the Italian monopoly, TIM, Omnitel had positioned its services to be better on the quality dimension. However, sales were...
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Keywords:
Customer Satisfaction;
Marketing Channels;
Marketing Strategy;
Product Positioning;
Market Entry and Exit;
Product Development;
Sales;
Competition;
Segmentation;
Value Creation;
Telecommunications Industry;
Italy
Lal, Rajiv, Carin-Isabel Knoop, and Suma Raju. "Omnitel Pronto Italia." Harvard Business School Case 501-002, August 2000. (Revised September 2005.)
- October 1993 (Revised October 1996)
- Case
Paragould City Cable
Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent...
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Keywords:
Business Strategy;
Television Entertainment;
Competitive Strategy;
Distribution Channels;
Media;
Public Sector;
Programs;
Growth and Development Strategy;
Cost;
Performance Improvement;
Entertainment and Recreation Industry;
Arkansas
Emmons, Willis M., III. "Paragould City Cable." Harvard Business School Case 794-030, October 1993. (Revised October 1996.)
- 01 Dec 2016
- News
The Future of Books
much a reader-centric company. Will bookstores survive in this changing industry? MA: Yes. Our goal is to maintain the most diversified marketplace possible and to strengthen the physical bookstore channel of distribution. Now, you can...
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- 01 Mar 2012
- News
Shop Talk, Different Avenues
The challenge we’ll have to address is how to set up logistics so that we can service a luxury shopping experience in any location without losing that sense of excitement that comes with having what you ordered arrive quickly. MT: E-commerce is the fastest-growing...
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- October 1995
- Teaching Note
Procter & Gamble: Improving Consumer Value Through Process Design TN
Teaching Note for (9-195-126).
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- 01 Jun 2015
- News
Case Study: Sneak Peak
to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts Farmers Market). Over the course...
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- February 2011 (Revised August 2012)
- Teaching Note
Emotiv Systems Inc.: It's the Thoughts that Count (TN)
By: Elie Ofek and Natalie Kindred
Teaching Note for 510050.
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- August 1991 (Revised September 1994)
- Background Note
What Is Industrial Marketing?
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects.
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Keywords:
Customer Relationship Management;
Innovation Strategy;
Growth and Development Strategy;
Marketing Channels;
Marketing Strategy;
Marketplace Matching;
Organizational Change and Adaptation;
Core Relationships;
Industrial Products Industry;
Manufacturing Industry
Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
- 01 Sep 2018
- News
Case Study: A Good Fit
vendor agreement with a compelling business model, I suspect the superior path is the new opportunity. —J.W. Penland (MBA 1996) Definitely branch out beyond wellness, which is full of hype and competitors. Preferably go with a few apps that might tap into the same...
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Keywords:
Jen McFarland Flint
- 24 Apr 2012
- First Look
First Look: April 24
in this organization in whether or not employees are selected via channels that are likely to sort on the alignment of their preferences with organizational objectives. I find that employees selected through such View Details
Keywords:
Carmen Nobel
- February 2010 (Revised March 2013)
- Case
Zynga (A)
By: Mikolaj Jan Piskorski and David Chen
In January 2010 Mark Pincus is deciding how to double the number of Zynga games' players to 500 million without sacrificing profitability. These ambitious growth plans required changes to product, corporate strategy, and customer acquisition and retention. With regard...
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Keywords:
Customer Focus and Relationships;
Decision Choices and Conditions;
Growth and Development Strategy;
Distribution Channels;
Product Development;
Organizational Change and Adaptation;
Corporate Strategy;
Video Game Industry
Piskorski, Mikolaj Jan, and David Chen. "Zynga (A)." Harvard Business School Case 710-464, February 2010. (Revised March 2013.)
- August 2007 (Revised February 2008)
- Case
Gome Electronics: Evolving the Business Model
By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty and Waishun Lo
After 20 years of expansion, Gome Electronics has become China's largest consumer electronics retailer. It has opened stores in almost every province in China, acquired some of its competitors, and went public in Hong Kong. However, it has begun to experience a...
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Keywords:
Business Model;
Distribution Channels;
Growth and Development Strategy;
Information Technology;
Industry Growth;
Marketing Strategy;
Business Growth and Maturation;
Product;
Electronics Industry;
Retail Industry;
China
Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty, and Waishun Lo. "Gome Electronics: Evolving the Business Model." Harvard Business School Case 308-026, August 2007. (Revised February 2008.)
- June 2002 (Revised July 2002)
- Case
NTT DoCoMo: Marketing i-mode
By: Youngme E. Moon
i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is...
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Keywords:
Price;
Marketing;
Marketing Channels;
Market Entry and Exit;
Market Participation;
Success;
Competition;
Internet and the Web;
Technology Adoption;
Mobile and Wireless Technology;
Telecommunications Industry;
Japan
Moon, Youngme E. "NTT DoCoMo: Marketing i-mode." Harvard Business School Case 502-031, June 2002. (Revised July 2002.)
- 01 Mar 2012
- News
Alumni Book Briefs
'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing Strategies You Can...
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- 07 Sep 2021
- News
Summer Fellowship Recipient is a Changemaker in Tanzania
provide a convenient and confidential channel for patients to share feedback on such things as the quality of care they received and the cleanliness of the facility they visited, as well as any incidences of abuse—reports that have long...
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Keywords:
April White
- 31 Oct 2017
- Op-Ed
Op-Ed: In Tackling #MeToo, Don’t Ignore Micro-Insults That Harm Women’s Careers
firing the worst offenders and beefing up formal channels for complaint. Will that be enough to create positive work environments? I’m also concerned about lingering micro-insults that arrive in a less overtly sexual guise, often shrugged...
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Keywords:
by Rosabeth Moss Kanter
- Blog
Crossing the Bridge from Program Learning to Practical Application
learning." Barnes accepted the invitation and did an amazing job. She's since become part of four more sessions, two online and two in person. In delivering lectures, Barnes has tried to channel HBS professors. "Seeing some of the best...
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- 01 Sep 2014
- News
Alumni Achievement Awards 2014
on the next big thing, Dahod marries technological understanding with management expertise to solve high-tech problems and build cutting-edge companies. With five advanced degrees and five successful startups under his belt, Dahod View Details