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-
All HBS Web
(10,030)
- People (21)
- News (2,364)
- Research (5,789)
- Events (43)
- Multimedia (132)
- Faculty Publications (3,886)
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- December 1993 (Revised August 1998)
- Case
Bitter Competition: The Holland Sweetener Company versus NutraSweet (A)
The NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case...
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Keywords:
Patents;
Competitive Strategy;
Food and Beverage Industry;
Canada;
Japan;
United States;
Europe
Brandenburger, Adam M., and Julia Kou. "Bitter Competition: The Holland Sweetener Company versus NutraSweet (A)." Harvard Business School Case 794-079, December 1993. (Revised August 1998.)
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity. That's why Harvard View Details
Keywords:
by Carmen Nobel
- March 2018
- Teaching Note
Sandlands Vineyards
By: Benjamin C. Esty and Greg Saldutte
Teaching Note for HBS No.718-438.
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Keywords:
Wine;
Winery;
Vineyard;
Market Attractiveness;
Porter's 5 Forces;
Capital Investment;
Industry Attractiveness;
Performance Analysis;
Napa Valley;
Agriculture;
Entrepreneurship;
Business Strategy;
Competitive Strategy;
Competitive Advantage;
Vertical Integration;
Segmentation;
Food;
Supply Chain;
Industry Structures;
Retail Industry;
Food and Beverage Industry;
United States;
California;
Napa Valley
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
your subject. A: The reason I love consumer marketing so much is that it's really the study of human behavior. Why do people buy and consume? Why do they have preferences? Of all the business disciplines,...
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- February 2000 (Revised September 2002)
- Case
Forever: De Beers and U.S. Antitrust Law
By: Debora L. Spar and Jennifer Burns
For over a century, the international diamond market has been dominated by one of the most successful cartels on earth. Run by the legendary De Beers Corp., the cartel has managed to keep diamond prices increasing and to prevent the defection that dooms most other...
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Keywords:
Lawfulness;
Monopoly;
Luxury;
Business and Government Relations;
Consumer Products Industry;
Mining Industry;
Africa;
United States
Spar, Debora L., and Jennifer Burns. "Forever: De Beers and U.S. Antitrust Law." Harvard Business School Case 700-082, February 2000. (Revised September 2002.)
- February 2018
- Case
Montes Calcados: A Step Ahead
By: James L. Heskett and James T. Kindley
Montes Calçados (MC) is a well-known "fast-fashion" Brazilian manufacturer of casual, but fashionable, shoes for women aged 18–35 in major cities worldwide. To boost its declining revenues, MC must evaluate two growth options: whether to expand distribution online (at...
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Keywords:
Brands and Branding;
Distribution Channels;
Growth and Development Strategy;
Marketing Strategy;
Global Range;
Apparel and Accessories Industry;
Retail Industry
Heskett, James L., and James T. Kindley. "Montes Calcados: A Step Ahead." Harvard Business School Brief Case 918-513, February 2018.
- May 1998 (Revised August 2017)
- Case
DuPont Kevlar: Commercializing a Miracle Fiber
By: Clayton Christensen and Rory McDonald
Describes Dupont's efforts to build commercial markets for its miracle fiber, Kevlar. Initially, it sought to create a market for Kevlar tire cord, primarily because its existing tire cord business was languishing. This market never developed, even after Dupont spent...
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Keywords:
Change Management;
Crisis Management;
Product Launch;
Emerging Markets;
Research and Development;
Technology
Christensen, Clayton, and Rory McDonald. "DuPont Kevlar: Commercializing a Miracle Fiber." Harvard Business School Case 698-079, May 1998. (Revised August 2017.)
- 07 Jun 2023
- HBS Case
3 Ways to Gain a Competitive Advantage Now: Lessons from Amazon, Chipotle, and Facebook
at Harvard Business School. “It was better designed and nicer to use.” However, when Amazon released its Kindle e-reader three years later, it included an important feature: a connection to wifi that allowed readers to download books more...
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Keywords:
by Michael Blanding
- 27 Feb 2019
- Research & Ideas
The Hidden Cost of a Product Recall
competitors to take advantage of the market opportunity,” she says. Danielle Kost is senior editor at Harvard Business School Working Knowledge. Image: Jarretera Related Reading: Mattel: Getting a Toy Recall...
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- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
verify ownership—and potentially exchange it—NFTs enable markets to emerge. NFTs have enabled trade in digital images and media files (such as those Ape images we mentioned), as well as new business models...
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- February 2016 (Revised January 2017)
- Case
Bidding for Finansbank
By: David Scharfstein and Esel Çekin
Because of the deepening Greek crisis, in October 2015, National Bank of Greece (NBG) was required to sell one of its most valuable assets, Finansbank, the eighth largest Turkish bank. There were three potential buyers: Garanti Bank, Turkey's second largest private...
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Keywords:
Banking;
Acquisitions;
International Acquisition;
Cross-border Investment;
Bidding;
Bidders;
Regulations;
ROE;
Cost Synergies;
Regional Growth;
Emerging Market;
Sales Process;
Valuation;
Mergers and Acquisitions;
Banking Industry;
Turkey;
Europe
Scharfstein, David, and Esel Çekin. "Bidding for Finansbank." Harvard Business School Case 216-040, February 2016. (Revised January 2017.)
- July 2001 (Revised August 2005)
- Case
Medicines Company, The
It is early 2001 and the Medicines Co. just received FDA approval to market Angiomax, a blood thinner to be used during angioplasties and heart procedures. It is intended to be a better alternative to Heparin, an 80-year-old drug that costs less then $10 per dose. The...
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Keywords:
Business Model;
Change Management;
Decision Choices and Conditions;
Cost Management;
Price;
Product Marketing;
Product Launch;
Product Development;
Risk and Uncertainty;
Health Industry;
Pharmaceutical Industry
Gourville, John T. "Medicines Company, The." Harvard Business School Case 502-006, July 2001. (Revised August 2005.)
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
authors of Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers (HBS Press, 2008). Transformation is just one metaphor that finds expression in products that satisfy deeply held consumer needs and desires. Other...
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- March 2013
- Case
NovaStar Financial: A Short Seller's Battle
By: Suraj Srinivasan and Amy Kaser
The NovaStar case describes the challenges faced by short seller Marc Cohodes of hedge fund Rocker Partners as he tried to expose what he thought was widespread fraud in mortgage lender NovaStar Financial. The case is set in the time period from 2001 to 2007 and tracks...
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Keywords:
Short Selling;
Financial Accounting;
Financial Analysis;
Financial Analysts;
Valuation;
Business Analysis;
Financial Statement Analysis;
Financial Statements;
Securitization;
Securities Analysis;
Fraud;
Accounting Quality;
Accounting Red Flags;
Accounting Restatements;
Hedge Fund;
Hedge Funds;
Accounting Scandal;
Accounting Fraud;
Financial Crisis;
Financial Intermediaries;
Financial Firms;
Corporate Accountability;
Subprime Lending;
Mortgage Lending;
Accounting;
Accrual Accounting;
Fair Value Accounting;
Governance;
Governance Compliance;
Corporate Governance;
Governance Controls;
Financial Services Industry;
United States;
California
Srinivasan, Suraj, and Amy Kaser. "NovaStar Financial: A Short Seller's Battle." Harvard Business School Case 113-120, March 2013.
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
typical consumers think. That's fine if you only want to keep making incremental improvements to your products, says Jill Avery, senior lecturer at Harvard Business School and a former brand manager at Gillette, Samuel Adams, and...
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Keywords:
by Michael Blanding
- November 2023
- Case
Apple Inc. in 2023
By: David B. Yoffie and Sarah von Bargen
Under CEO Tim Cook, Apple became the first trillion dollar market cap company, the first two trillion dollar company, and the first three trillion dollar company. Since the COVID pandemic, Apple gained over 20% of the world smartphone market and 50% of the U.S. market,...
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Keywords:
Competitive Advantage;
Product Positioning;
Emerging Markets;
Competitive Strategy;
Technological Innovation;
Revenue;
Technology Industry
Yoffie, David B., and Sarah von Bargen. "Apple Inc. in 2023." Harvard Business School Case 724-419, November 2023.
- 12 Sep 2023
- Research & Ideas
How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify
boomers surge into retirement and fintech businesses offer new ways for investors to grow their nest eggs. While revenue from financial planning reached $65 billion in 2021, up 30 percent from 2017, many in the industry are trying to...
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- December 2011 (Revised May 2012)
- Case
Heavy Metal (A): Baosteel Enters Brazil
What is Baosteel, a top Chinese steelmaker, doing in Brazil? The company is responding to the Chinese government's "go global" policy and to the possible rise in iron ore input costs. But steel mills are complex, capital-intensive projects, and Brazil is an emerging...
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Keywords:
Global Business;
China;
Developing Countries;
Latin America;
Industrial Development;
Strategy And Execution;
Analysis;
Industrial Analysis;
Heavy Industry;
Country Analysis;
Brazil;
Economic Analysis;
Natural Resources;
Infrastructure;
Planning;
Capacity Planning;
Contingency Planning;
Demand Planning;
Competition;
Core Competencies;
Corporate Strategy;
Strategic Positioning;
Five Forces;
Bargaining Power Of Suppliers;
Globalization;
Government and Politics;
Policy;
Emerging Markets;
Foreign Direct Investment;
Mining;
Steel Industry;
Mining Industry;
China;
Brazil
Abrami, Regina M., and Iacob Koch-Weser. "Heavy Metal (A): Baosteel Enters Brazil." Harvard Business School Case 912-411, December 2011. (Revised May 2012.)
- November 1988 (Revised July 1998)
- Case
WaterTest Corporation
Describes the founding and subsequent growth of WaterTest, a New Hampshire firm run by a entrepreneur with little business background. Three Harvard Business School students are working on a project to help the firm refine its marketing strategy. The students collect a...
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Roberts, Michael J., Chuck Davis, William (Bill) Haylon, and Daniel F. Riley. "WaterTest Corporation." Harvard Business School Case 389-022, November 1988. (Revised July 1998.)