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Show Results For
-
All HBS Web
(1,702)
- People (9)
- News (315)
- Research (1,021)
- Events (12)
- Multimedia (10)
- Faculty Publications (834)
- Profile
Prita Kumar
turns in investment banking and private equity, “hoping that I would love that career path because it was filled with extremely intelligent people and highly analytical work.” While Prita did “work with C-suite executives and saw various...
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- Profile
Abhay Saboo
Attending business school has long been one of Abhay Saboo's ambitions. With his interest in technology, however, he wanted to use his undergraduate education to build a credible foundation for the future. "I did engineering to develop an View Details
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
authors of books on sales and marketing. As a field course, ESM pairs students with organizations for work that gives them hands-on skills and incorporates the use of analytical tools. “It’s project-driven,” explains Cespedes. “Students...
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- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
are becoming the rock stars of customer engagement—employing algorithms and analytics along with artistic creativity to win market share. In much the way Apple disrupted the music and phone industries with smart industrial design and...
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- Profile
Rocio Parra
term, I'm looking forward to working in an operational role where I get to share in the management of a brand and strategy execution. I look forward to both the analytical and creative aspects of my job as an associate marketing manager....
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Keywords:
Retail
- 19 Jul 2013
- News
All in Good Time
focused on creating social equity and economic self-sufficiency, Silbert has a simple take on what ties her career together: "I'm a problem solver. I love digging into an issue and the analytical rigor of doing a scan of existing research...
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- 21 Oct 2010
- News
Hell? Maybe Not.
bone up on interviewing, etiquette, and, for those seeking positions in finance, analytical skills. Ultimately, about half of graduating MBAs will receive a job offer through an organized interview process, with the other half leveraging...
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- November 2023
- Article
Federated Electronic Health Records for the European Health Data Space
By: René Raab, Arne Küderle, Anastasiya Zakreuskaya, Ariel Dora Stern, Jochen Klucken, Georgios Kaissis, Daniel Rueckert, Susanne Boll, Roland Eils, Harald Wagener and Bjoern Eskofier
The European Commission's draft for the European Health Data Space (EHDS) aims to empower citizens to access their personal health data and share it with physicians and other health-care providers. It further defines procedures for the secondary use of electronic...
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Keywords:
Analytics and Data Science;
Cybersecurity;
Information Management;
Knowledge Sharing;
Knowledge Use and Leverage;
Health Industry
Raab, René, Arne Küderle, Anastasiya Zakreuskaya, Ariel Dora Stern, Jochen Klucken, Georgios Kaissis, Daniel Rueckert, Susanne Boll, Roland Eils, Harald Wagener, and Bjoern Eskofier. "Federated Electronic Health Records for the European Health Data Space." Lancet Digital Health 5, no. 11 (November 2023): e840–e847.
- October 2018
- Case
BreezoMeter: Making Air Pollution Data Actionable
By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran
The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus...
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Keywords:
Startups;
Entrepreneurship;
Business Startups;
Pollutants;
Analytics and Data Science;
Sales;
Marketing;
Decision Choices and Conditions;
Technology Industry;
Israel;
United States
Cespedes, Frank V., Allison M. Ciechanover, and Margot Eiran. "BreezoMeter: Making Air Pollution Data Actionable." Harvard Business School Case 819-058, October 2018.
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across...
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Keywords:
Customer Engagement;
Adoption Routes;
Word-of-Mouth;
Digital Marketing;
Bayesian Estimation;
Customers;
Communication;
Consumer Behavior;
Marketing;
Internet and the Web;
Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- Article
Crowdsourcing City Government: Using Tournaments to Improve Inspection Accuracy
By: Edward Glaeser, Andrew Hillis, Scott Duke Kominers and Michael Luca
The proliferation of big data makes it possible to better target city services like hygiene inspections, but city governments rarely have the in-house talent needed for developing prediction algorithms. Cities could hire consultants, but a cheaper alternative is to...
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Keywords:
User-generated Content;
Operations;
Tournaments;
Policy-making;
Machine Learning;
Online Platforms;
Analytics and Data Science;
Mathematical Methods;
City;
Infrastructure;
Business Processes;
Government and Politics
Glaeser, Edward, Andrew Hillis, Scott Duke Kominers, and Michael Luca. "Crowdsourcing City Government: Using Tournaments to Improve Inspection Accuracy." American Economic Review: Papers and Proceedings 106, no. 5 (May 2016): 114–118.
- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over...
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Keywords:
Choice Modeling;
Entertainment Marketing;
Heterogeneity;
Panel Data;
Structural Modeling;
Rights;
Analytics and Data Science;
Higher Education;
Ethics;
Consumer Behavior;
Advertising;
Sports;
Advertising Industry;
Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- Web
Entrepreneurs Promise Signers - Alumni
Loktev (MBA 2011), Index Ventures Leonardo Lujan (MBA 2020), Nilus Freddie Martignetti (MBA 2011), Nava Ventures Nate Maslak (MBA 2017), Ribbon Health Sumir Meghani (MBA 2008), Instawork Rahul Mehendale (MBA 2003), Pace Analytics Inc....
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- 01 Sep 2011
- News
Student Trio Advance Health Payment Reform
support for bundling pilot projects in the health-care legislation enacted in April 2010. In fact, the legislation inspired Herzlinger to initiate the field study project with New England Baptist Hospital. A major goal of the students’ work was to create the View Details
- 01 Dec 2017
- News
2017 in Manufacturing: The Supply Chain Goes High Tech
Customer relationship management is new in manufacturing, and again, the electronics industry is one of the first to have adopted this advance. There are still many companies that haven’t fully digitalized, but the next step will be embracing View Details
- 30 May 2017
- First Look
First Look at New Research and Ideas, May 30
These findings challenge previous recommendations for optimal advice-seeking behavior. Harvard Business School Case 617-059 Flashion: Art vs. Science in Fashion Retailing Kate Wilson, retail analytics manager at Flashion, a fashion...
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Keywords:
Sean Silverthorne
- 15 Jul 2014
- First Look
First Look: July 15
Publications August 2013 Strategic Entrepreneurship Journal Business Model Evaluation: Quantifying Walmart's Sources of Advantage By: Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé Abstract—We develop an View Details
Keywords:
Carmen Nobel
- 11 Jun 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Venture Capital
backgrounds including banking, private equity, and technology. The diversity of backgrounds is another benefit to firms as they look to fill different roles. Students with strong analytical and valuation skills will be an ideal fit for...
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Keywords:
Venture Capital / Private Equity
- Profile
Katy Lankester
should look like. I have the analytical firepower and quick learning curve to make a contribution; HBS solidified that foundation and gave me a toolkit that I can use to continuously grow throughout my career as I step into roles with...
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Keywords:
Health Care
- 29 May 2013
- Blog Post
A self-discovery journey
and challenging, but fun. End of the first exercise. Second exercise. Fill in a thorough analytical survey to detect your interests: manage people, influence others, apply technology, creativity, quantitative analysis. Third exercise....
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