Publications
Publications
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- All HBS Web
(117,299)
- Faculty Publications (2,341)
- May 2013
- Article
Sweatshop Labor Is Wrong Unless the Shoes Are Cute: Cognition Can Both Hurt and Help Motivated Moral Reasoning
By: Neeru Paharia, Kathleen Vohs and Rohit Deshpandé
The present research investigated the dual role of cognition as either an enabler of moral reasoning or self-interested motivated reasoning for endorsing sweatshop labor. Experiment 1A showed motivated reasoning: participants were more likely to endorse the use of... View Details
- April 2013
- Teaching Plan
Marks and Spencer: Plan A (TP)
By: David Bell and Michael Norris
Teaching Note for 509029. View Details
- April 2013 (Revised October 2014)
- Teaching Note
J.C. Penney's 'Fair and Square' Pricing Strategy
By: Elie Ofek and Jill Avery
- April 2013
- Article
In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard
By: Elie Ofek and Jill Avery
The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Electronics Industry; Technology Industry; North and Central America; United States
- March 2013
- Case
An Entrepreneur's New Product Development Journey
By: Elie Ofek
This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
- March 2013 (Revised May 2013)
- Supplement
Equitas Microfinance (C): Advent of Regulation
By: V.G. Narayanan, V. Kasturi Rangan and Vidhya Muthuram
- March 2013
- Supplement
Equitas Microfinance (B): Response to the Andhra Pradesh Crisis
By: V.G. Narayanan, V. Kasturi Rangan and Vidhya Muthuram
- March 2013 (Revised January 2015)
- Case
Eko: Mobile Banking and Payments in India
By: Sunil Gupta and Rachna Tahilyani
- March 2013
- Teaching Note
The Pepsi Refresh Project: A Thirst for Change (TN)
By: Michael Norton and Jill Avery
- 2013
- Article
Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different are Japanese and American Founders?
By: Rohit Deshpandé, Amir Grinstein, Elie Ofek and Sang-Hoon Kim
Purpose: There is lack of research on the link between the personal disposition of an entrepreneurial firm's founder, the firm's strategic orientation, and its performance outcomes. Also, there is lack of cross-national research on entrepreneurial firms' strategic... View Details
Keywords: Motivation; Entrepreneurs; Japan; Motivation and Incentives; Entrepreneurship; Japan; United States
- 2012
- Chapter
Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM
By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
- March 2013
- Article
For Mobile Devices, Think Apps, Not Ads
By: Sunil Gupta
Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to... View Details
- February–March 2013
- Article
The Mobile Banking and Payment Revolution
By: Sunil Gupta
Mobile technology is revolutionizing the global banking and payment industry. It offers new opportunities for banks to provide added convenience to their existing customers in developed countries and reach a large population of unbanked customers in emerging markets.... View Details
- March–April 2013
- Article
Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty
By: Elie Ofek and Ozge Turut
A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter... View Details
- February 2013
- Teaching Note
Fonterra (TN)
By: David E. Bell and Mary Shelman
Teaching Note for Fonterra View Details
- February 2013
- Case
YouTube Channels
By: Sunil Gupta and Dharmishta Rood
In December 2011 YouTube launched a website redesign that made Channels the central focus of the site. This redesign was the company's first foray into a strategy designed to foster long-form user engagement. YouTube invested $100 million in 100 Channels, often created... View Details
- 2013
- Working Paper
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details