Publications
Publications
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(5,699)
- Faculty Publications (1,340)
- May 2006 (Revised April 2009)
- Case
Cola Wars Continue: Coke and Pepsi in 2006
By: David B. Yoffie and Michael Slind
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details
- April 2006 (Revised November 2021)
- Case
Endesa Chile: Raising the Ralco Dam (A)
By: Kathleen L. McGinn, Paula J. Laschober and Dina Pradel
Endesa Chile, the largest electricity generation company in Chile, is building a major power plant on the Biobio River in Southern Chile. A historic conflict involving the indigenous people of the Biobio River, the Chilean government, and international conservation... View Details
- April 2006 (Revised September 2009)
- Case
BYD Company, Ltd.
By: Robert S. Huckman and Alan D. MacCormack
Considers whether BYD Co., Ltd., the largest Chinese maker of rechargeable batteries, should enter the Chinese automobile industry by acquiring Qinchuan Auto, a state-owned car manufacturer. Set just after BYD's initial public offering on the Hong Kong Stock Exchange... View Details
- April 2006
- Background Note
Designing Sustainable Service Models
By: Frances X. Frei
Taught as the second module in a Harvard Business School course on Managing Service Operations. Addresses the challenge of designing service models that effectively incorporate a customer operating role, as well as how to align operations to deliver value to both the... View Details
- February 2006 (Revised November 2008)
- Teaching Note
Banco Real: Banking on Sustainability (TN)
By: Rosabeth M. Kanter and Ryan Raffaelli
- January 2006 (Revised February 2015)
- Case
Innovation at Timberland: Thinking Outside the Shoe Box
By: Rosabeth M. Kanter and Ryan Raffaelli
Innovation was linked to Timberland's heritage. In 2005, CEO Jeff Swartz and COO Ken Pucker hoped the Invention Factory, an advanced concept lab, would develop new breakthrough products and reinvigorate the company's culture of innovation. Since the 1960s, Timberland... View Details
- January 2006 (Revised May 2006)
- Case
Akin Ongor's Journey
A retired bank CEO, one of Turkey's most admired leaders, wants to start a leadership institute to develop emerging leaders in the eastern Mediterranean region. Describes his biography and values, the models he established for excellent financial performance and... View Details
- January 2006 (Revised December 2006)
- Case
Toyota Motor Corporation: Launching Prius
By: Forest L. Reinhardt, Dennis A. Yao and Masako Egawa
In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the... View Details
- January 2006 (Revised July 2007)
- Case
Juan Trippe and Pan American World Airways
By: Nitin Nohria, Anthony Mayo and Mark Rennella
A fascination with flight and a forceful personality helped to create a market for air travel and shape the modern airline industry. Masterfully wielding his power and influence, Juan Trippe built Pan American Airways by combining bold moves and blind ambition. Across... View Details
- December 2005 (Revised February 2006)
- Case
Migros
By: Forest L. Reinhardt, Vincent Marie Dessain and Anders Sjoman
In October 2005, Urs Riedener, head of marketing at Swiss retailer Migros, is contemplating the company's competitive position. Primarily a retailer for foods and near-foods products, the cooperative Migros, with close to 600 retail outlets in Switzerland (but only... View Details
Keywords: Competitive Advantage; Corporate Governance; Corporate Strategy; Cooperative Ownership; Supply Chain Management; Product Marketing; Environmental Sustainability; Social Enterprise; Business or Company Management; Marketing Strategy; Retail Industry; Agriculture and Agribusiness Industry; Switzerland
- November 2005 (Revised February 2006)
- Module Note
Rethinking Branding
By: Youngme E. Moon
The classical branding paradigm assumes that brands should be built to last and that the role of the brand manager is to protect the long-term sustainability of the brand. Outlines the structure and content of an eight-session module that offers a more expansive... View Details
Keywords: Brands and Branding
- June 2005
- Teaching Note
The Equator Principles: An Industry Approach to Managing Environmental and Social Risks (TN)
By: Benjamin C. Esty and Aldo Sesia
- June 2005 (Revised January 2006)
- Case
Microsoft in 2005
By: David B. Yoffie, Darmesh M Mehta and Rudina I Seseri
Focuses on Microsoft's strategy for sustaining competitive advantage in the global software industry. Also, explores Microsoft's history and its current position, as it tries to diversify its product and service revenue streams. View Details
- June 2005 (Revised January 2007)
- Case
Equator Principles, The: An Industry Approach to Managing Environmental and Social Risks
By: Benjamin C. Esty, Carin-Isabel Knoop and Aldo Sesia
In June 2003, 10 leading international banks adopted new voluntary guidelines, called the Equator Principles, to promote sustainable development in project finance. In recent years, nongovernmental organizations (NGOs) had raised issues about the lenders'... View Details
- June 2005 (Revised September 2008)
- Class Lecture
Strategy: Building and Sustaining Competitive Advantage
By: Bharat N. Anand, Stephen P. Bradley, Pankaj Ghemawat, Tarun Khanna, Cynthia A. Montgomery, Michael E. Porter, Jan W. Rivkin, Michael G. Rukstad, John R. Wells and David B. Yoffie
It's great to have a blockbuster quarter or a revolutionary product or service, but true business excellence demands sustainability. Maintaining your competitive advantage requires a strategy that makes your business unique and carries you forward as the world around... View Details
Keywords: Competitive Advantage
- April 2005 (Revised November 2008)
- Case
Banco Real: Banking on Sustainability
By: Rosabeth M. Kanter and Ricardo Reisen de Pinho
ABN AMRO REAL made corporate social responsibility central to its brand, adding to customer focus and reflecting its values. Leaders developed the Bank of Value theme and implemented it through activities such as microfinance in poor communities, environmentally... View Details