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All HBS Web
(2,138)
- People (13)
- News (413)
- Research (1,275)
- Events (1)
- Multimedia (5)
- Faculty Publications (794)
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- January 2010
- Teaching Note
Transforming ASUSTeK: Breaking from the Past (TN)
By: Willy C. Shih
Teaching Note for [610041].
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- 23 Feb 2010
- First Look
First Look: Feb. 23
significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising View Details
Keywords:
Martha Lagace
- 22 Dec 2015
- First Look
December 22, 2015
2015 The $13 Trillion Question: How America Manages Its Debt The Optimal Maturity of Government Debt By: Greenwood, Robin, Samuel Gregory Hanson Abstract—No abstract available. Publisher's link:...
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Keywords:
Carmen Nobel
- November 2017 (Revised November 2021)
- Case
Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy
By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,...
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Keywords:
Snack Food;
Snack;
Global Snacking;
Packaged Food;
Consumer Packaged;
Kraft Foods;
Kraft;
Agribusiness;
Change;
Change Management;
Corporate Strategy;
Transformation;
Geography;
Geographic Scope;
Global Strategy;
Leadership;
Leadership Style;
Leading Change;
Management;
Business or Company Management;
Growth and Development Strategy;
Management Style;
Marketing;
Brands and Branding;
Demand and Consumers;
Consumer Behavior;
Organizational Change and Adaptation;
Planning;
Strategic Planning;
Strategy;
Food and Beverage Industry;
Illinois
Sadun, Raffaella, David J. Collis, Amram Migdal, and Kerry Herman. "Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy." Harvard Business School Case 718-403, November 2017. (Revised November 2021.)
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
and act in a way that supports the longer-term needs of their businesses—and it’s hard to fault them. The biggest problem with a short-term approach is that managers develop blind spots around crucial processes such as recruiting, hiring,...
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Keywords:
Sean Silverthorne
- 25 Aug 2022
- Research & Ideas
It’s All in a Name: Reputable Investors Help Startups Shine
company off the ground,” says Bernstein, the Marvin Bower Associate Professor in the Entrepreneurial Management Unit at HBS. “At the earliest stages, you have no reputation, no brand name, and you're facing...
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by Rachel Layne
- October 2016
- Case
Yili Group: Building a Global Dairy Company
By: William C. Kirby and Nancy Hua Dai
From its humble beginnings as a local Chinese dairy company, the Inner Mongolia Yili Group has become one of the largest dairy companies in the world. To achieve this, Yili has aggressively expanded its footprint overseas including building the world’s largest...
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Keywords:
Globalized Markets And Industries;
Global Supply Chain;
Competition;
Culture;
Agribusiness;
Animal-Based Agribusiness;
Business Growth and Maturation;
Food;
Global Range;
Local Range;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Globalized Firms and Management;
Nutrition;
Employee Relationship Management;
Growth and Development Strategy;
Growth Management;
Brands and Branding;
Supply Chain;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
China
Kirby, William C., and Nancy Hua Dai. "Yili Group: Building a Global Dairy Company." Harvard Business School Case 317-003, October 2016.
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
Business School and Professor in Health Policy and Management at the Harvard T.H. Chan School of Public Health. Even though Chipotle’s supply chain is shorter, with fewer intermediaries between supplier and restaurant, the use of local...
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- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
Keywords:
Martha Lagace
- September 1992 (Revised July 1994)
- Case
MEM Company, Inc.: English Leather
By: Frank V. Cespedes and Laura Goode
In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions...
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Keywords:
Change Management;
Decision Choices and Conditions;
Brands and Branding;
Product Positioning;
Consumer Behavior;
Distribution Channels;
Business Strategy;
Consumer Products Industry
Cespedes, Frank V., and Laura Goode. "MEM Company, Inc.: English Leather." Harvard Business School Case 593-035, September 1992. (Revised July 1994.)
- June 2011 (Revised May 2012)
- Case
Reckitt Benckiser: Fast and Focused Innovation
By: Rebecca M. Henderson and Ryan Johnson
Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth...
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Keywords:
Mergers and Acquisitions;
Global Strategy;
Innovation Leadership;
Leadership Style;
Growth and Development Strategy;
Brands and Branding;
Product Development;
Performance Improvement;
Commercialization;
Consumer Products Industry
Henderson, Rebecca M., and Ryan Johnson. "Reckitt Benckiser: Fast and Focused Innovation." Harvard Business School Case 311-116, June 2011. (Revised May 2012.)
- 18 Nov 2008
- First Look
First Look: November 18, 2008
for compensation committees at public companies. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=109036 Hearts on Fire—Brand Development Manager Harvard Business School Case 709-436...
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Keywords:
Martha Lagace
- March 2017 (Revised May 2018)
- Case
Edwin Land: The Art and Science of Innovation
By: Tom Nicholas, Christopher Stanton and Matthew Preble
Throughout the second half of the 20th century, Polaroid first invented—and then continuously reinvented—the field of instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often...
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Keywords:
Instant Photography;
Company History;
Change Management;
Disruption;
Forecasting and Prediction;
Entrepreneurship;
Business History;
Innovation Strategy;
Disruptive Innovation;
Innovation and Management;
Intellectual Property;
Patents;
Product Marketing;
Brands and Branding;
Product Launch;
Product Development;
Chemical Industry;
Consumer Products Industry;
United States
Nicholas, Tom, Christopher Stanton, and Matthew Preble. "Edwin Land: The Art and Science of Innovation." Harvard Business School Case 817-107, March 2017. (Revised May 2018.)
- 28 Jun 2011
- First Look
First Look: June 28
Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize Vehicles, and Connie Fontaine, Ford's Manager of Brand Content and Alliances, pushed for a bold...
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Keywords:
Sean Silverthorne
- 29 May 2020
- Op-Ed
How Leaders Are Fighting Food Insecurity on Three Continents
climate change and other crises,” Ndidi Nwuneli says. “There is an urgent need to transform and strengthen our food ecosystems.” AACE Food Processing & Distribution Ltd., cofounded by the Nwunelis in 2009, processes, packages, and distributes View Details
- 24 Mar 2015
- First Look
First Look: March 24
performance on immaterial issues perform the best. These results speak to the efficiency of firms' sustainability investments, and also have implications for asset managers who have committed to the integration of sustainability factors...
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Keywords:
Sean Silverthorne
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
Telesom ZAAD initially made mobile money services free and managers focused on customer acquisition and training employees to effectively explain the service to prospective customers. In addition to gaining indirect revenue from a...
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- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
decision by the Bush White House to provide more than $20 billion to GM, Chrysler, and their financial subsidiaries, the auto task force put together by President Obama managed a restructuring of both companies at a breathtaking pace....
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- 14 Feb 2017
- First Look
First Look at New Research: February 14
growing rapidly in importance. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52240 forthcoming Management Science Discretionary Task Ordering: Queue Management in Radiological Services By:...
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Keywords:
Sean Silverthorne
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest Over Colgate?
“That was pretty incredible to us, that you’re able to identify these patterns even with this simulated data.” The team then introduced two brands of toothpaste, Crest and Colgate, and set Colgate as the preferred brand. By altering the...
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