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All HBS Web
(1,475)
- People (2)
- News (257)
- Research (1,046)
- Events (7)
- Multimedia (6)
- Faculty Publications (732)
- 25 Nov 2014
- First Look
First Look: November 25
hard, and together they may derail the company's momentum if not handled carefully. Purchase this case: https://hbr.org/product/honeywell-and-the-great-recession-a/315022-PDF-ENG Harvard Business School Case 515-037 Managing Multi-Media Audiences at WHDH (Boston)...
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Carmen Nobel
- June 1998 (Revised April 1999)
- Case
Wiegandt GmbH Cologne
By: Dwight B. Crane and Mathew M Millett
The credit department of Wiegandt, a furniture manufacturer, is evaluating the financial condition of two stores that retail the company's furniture.
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Keywords:
Financial Condition;
Credit;
Financial Management;
Distribution Channels;
Profit;
Management Analysis, Tools, and Techniques;
Financial Strategy;
Manufacturing Industry
Crane, Dwight B., and Mathew M Millett. "Wiegandt GmbH Cologne." Harvard Business School Case 298-159, June 1998. (Revised April 1999.)
- September 2000
- Teaching Note
MarketSoft TN
Teaching Note for (9-800-069).
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- 21 Oct 2008
- First Look
First Look: October 21, 2008
Cases & Course MaterialsBMW's Project Switch (A): Importers vs. National Sales Companies Harvard Business School Case 509-023 BMW is faced with potential channel conflicts across several EU country markets. The case highlights BMW's...
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Martha Lagace
- June 2014
- Supplement
eBay Partner Network — slide supplement (widescreen)
By: Benjamin Edelman
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale...
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- Web
Online Digital Marketing Strategy Course | HBS Online
Agency VP Client Service & Inclusion Marketing Kate Laliberte, OOFOS Head of Ecommerce Complexities of the Funnel and Paid Media Show Hide Details Concepts The Challenges of Reaching and Acquiring Customers Online Search Advertising Display Advertising Utilizing Paid...
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- 27 Nov 2023
- Blog Post
Creating Emerging Markets Sustainability Series - Opportunities for Green Entrepreneurship in the Face of Policy Inaction
ultimately empty, promises of previous UN conferences looms large. One such promise was made 14 years ago at COP15 in 2009 – a vastly unfulfilled goal by rich nations to channel $100 billion a year to support climate action in less...
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- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
That's not what most people thought when digital technology first started to gain a foothold in the entertainment business. Chris Anderson's "long-tail theory" was very popular. Anderson argued that when online channels enable...
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- 16 Dec 2008
- First Look
First Look: December 16, 2008
scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear View Details
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Sean Silverthorne
- 20 May 2019
- Blog Post
Makeup: How Kenya Hunt Transformed Her Career Through Cosmetics
distinctive makeup kit, and created a YouTube channel dedicated to application techniques. “I considered it something I just like to do, not a job,” says Kenya. Years earlier, in a middle school dance class, she had discovered the power...
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Keywords:
Consumer Products / Retail
- February 2009 (Revised December 2009)
- Case
eReading: Amazon's Kindle
By: Bharat N. Anand, Peter W. Olson Esq. and Mary Tripsas
In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and provides information on representative players in the industry (or broader ecosystem) who are likely to be affected...
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Keywords:
Books;
Disruptive Innovation;
Technological Innovation;
Industry Structures;
Standards;
Distribution Channels;
Competitive Strategy;
Publishing Industry
Anand, Bharat N., Peter W. Olson Esq., and Mary Tripsas. "eReading: Amazon's Kindle." Harvard Business School Case 709-486, February 2009. (Revised December 2009.)
- January 2017
- Case
Flatiron School
By: Thomas Eisenmann and Halah AlQahtani
In late 2016, the founders of Flatiron School, a startup offering 12-week coding bootcamps, are formulating their growth strategy. Their new online-only program has matched the excellent job placement results for their in-person bootcamps. Should Flatiron shift...
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Keywords:
Scaling Start-ups;
Growth Strategy;
Entrepreneurship;
Distribution Channels;
Growth and Development Strategy;
Internet and the Web;
Business Startups;
Diversification;
Expansion;
Education Industry;
United States
Eisenmann, Thomas, and Halah AlQahtani. "Flatiron School." Harvard Business School Case 817-114, January 2017.
- 01 Sep 2013
- News
The New Rules of E-Commerce
One day in 2010 the CEO of Japanese e-commerce giant Rakuten announced that thousands of employees would soon conduct business in a tongue most of them knew nothing about: English. Within days all the signs at the Tokyo headquarters were in the new language. Founding...
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- 19 Jul 2016
- First Look
July 19, 2016
probability of default causes a 6% decline in the value of Argentine equities and a 1% depreciation of a measure of the exchange rate. We examine the channels through which a sovereign default may affect the economy. Harvard Business...
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Sean Silverthorne
- September 2011 (Revised February 2013)
- Case
Trucost: Valuing Corporate Environmental Impacts
By: Michael W. Toffel and Stephanie van Sice
Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products...
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Keywords:
Competitive Strategy;
Knowledge Use and Leverage;
Distribution Channels;
Investment;
Measurement and Metrics;
Corporate Social Responsibility and Impact;
Information;
Value;
Environmental Sustainability;
Financial Services Industry
Toffel, Michael W., and Stephanie van Sice. "Trucost: Valuing Corporate Environmental Impacts." Harvard Business School Case 612-025, September 2011. (Revised February 2013.)
- 08 Jul 2014
- First Look
First Look: July 8
upgrading of its channel strategy design that accounted for 46% of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half the growth coming from...
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Carmen Nobel
- 09 Nov 2010
- First Look
First Look: November 9, 2010
channels instead persist, with strong odds against upstream suppliers waging a successful defense of material interests. Download the paper: http://www.hbs.edu/research/pdf/11-042.pdf Growth through Heterogeneous Innovations Authors:Ufuk...
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Keywords:
Sean Silverthorne
- December 2010 (Revised June 2014)
- Supplement
eBay Partner Network — slide supplement
By: Benjamin Edelman
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale...
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- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic market by being the largest connectors of Latino products, services, and experiences....
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- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
out under-performing distributors, shed unprofitable or unreliable customers, deleted poor-selling products from your portfolio, and concentrated your marketing dollars on media and channels that you could prove delivered a strong return...
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