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All HBS Web
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- Faculty Publications (1,165)
- 1995
- Book
Concurrent Marketing: Integrating Product, Sales, and Service
Cespedes, Frank V. Concurrent Marketing: Integrating Product, Sales, and Service. Boston: Harvard Business School Press, 1995.
- June 1995
- Article
Negotiating Over Time: Impediments to Integrative Solutions
By: E. A. Mannix, C. Tinsley and M. H. Bazerman
Mannix, E. A., C. Tinsley, and M. H. Bazerman. "Negotiating Over Time: Impediments to Integrative Solutions." Organizational Behavior and Human Decision Processes 62, no. 3 (June 1995): 241–251.
- April 1995 (Revised October 1995)
- Case
Unemployment in France: "Priority Number One"
By: David A. Moss
Explores the problem of French unemployment on the eve of the presidential elections of 1995. Traces the development of social and economic policies under President Mitterrand and surveys leading explanations for the nation's mounting unemployment crisis. One major...
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Keywords:
Job Cuts and Outsourcing;
Employment;
Economics;
Government and Politics;
Political Elections;
Social Issues;
Wages;
France
Moss, David A. Unemployment in France: "Priority Number One". Harvard Business School Case 795-064, April 1995. (Revised October 1995.)
- April 1995 (Revised April 1995)
- Case
Pillsbury: Customer Driven Reengineering
By: Robert S. Kaplan
Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to...
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Keywords:
Organizational Change and Adaptation;
Production;
Cost Management;
Activity Based Costing and Management;
Customer Value and Value Chain;
Food and Beverage Industry
Kaplan, Robert S. "Pillsbury: Customer Driven Reengineering." Harvard Business School Case 195-144, April 1995. (Revised April 1995.)
- 1995
- Chapter
An Exploration of Common Ground: Integrating Evolutionary and Strategic Theories of the Firm
By: C. A. Montgomery, N. Juul Foss and C. Knudsen
Montgomery, C. A., N. Juul Foss, and C. Knudsen. "An Exploration of Common Ground: Integrating Evolutionary and Strategic Theories of the Firm." In Resource-Based and Evolutionary Theories of the Firm: Towards a Synthesis, edited by C. A. Montgomery, 1–17. Norwell, MA: Kluwer Academic Publishers, 1995.
- March 1995
- Article
Technology Integration: Managing Technological Evolution in a Complex Environment
By: Marco Iansiti
Iansiti, Marco. "Technology Integration: Managing Technological Evolution in a Complex Environment." Research Policy 24, no. 2 (March 1995): 521–42.
- February 1995 (Revised August 1995)
- Case
Microsoft in the People's Republic of China, 1993
By: Tarun Khanna
Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize...
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Keywords:
Cost vs Benefits;
Product Marketing;
Market Entry and Exit;
Market Transactions;
Industry Structures;
Partners and Partnerships;
Vertical Integration;
Software;
Information Technology Industry;
China
Khanna, Tarun. "Microsoft in the People's Republic of China, 1993." Harvard Business School Case 795-115, February 1995. (Revised August 1995.)
- 1995
- Chapter
How to Integrate Work and Deepen Expertise
Leonard, D. A., H. K. Bowen, K. B. Clark, C. Holloway, and S. C. Wheelwright. "How to Integrate Work and Deepen Expertise." In The Product Development Challenge: Competing Through Speed, Quality, and Creativity, edited by K. B. Clark and S. C. Wheelwright. Boston: Harvard Business School Press, 1995.
- 1995
- Article
Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development
By: Marco Iansiti
Keywords:
Information Technology;
Research and Development;
Integration;
Information;
Science;
Product
Iansiti, Marco. "Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development." IEEE Transactions on Engineering Management 42 (1995): 259–269.
- November 1994 (Revised May 1996)
- Case
Walt Disney's Dennis Hightower-- Taking Charge
By: Ashish Nanda
In 1987, Dennis Hightower, was recruited from outside for a newly created position as head of Disney Consumer Products European operations. Hightower has to win initial acceptance of entrenched country managers, integrate the company's diverse subsidiaries closer...
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Keywords:
Organizational Change and Adaptation;
Leadership;
Change Management;
Corporate Strategy;
Personal Development and Career;
Consumer Products Industry;
Entertainment and Recreation Industry;
Europe
Nanda, Ashish. "Walt Disney's Dennis Hightower-- Taking Charge." Harvard Business School Case 395-055, November 1994. (Revised May 1996.)
- September 1994
- Teaching Note
Cunard Line,Ltd.: Managing Integrated Marketing Communications TN
By: Stephen A. Greyser and Robert F Young
Teaching Note for (9-594-046).
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Keywords:
Shipping Industry
- September 1994 (Revised August 2006)
- Case
Giddings & Lewis: In Search of the Cutting Edge (Consolidated) (A)
By: Nitin Nohria, Bharat N. Anand and Kyle F. Barnett
Describes the conditions leading to the acquisition of Cross and Trecker by Gidding & Lewis.
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Nohria, Nitin, Bharat N. Anand, and Kyle F. Barnett. "Giddings & Lewis: In Search of the Cutting Edge (Consolidated) (A)." Harvard Business School Case 495-018, September 1994. (Revised August 2006.)
- September–October 1994
- Article
How to Integrate Work and Deepen Expertise
Keywords:
Integration
Leonard-Barton, D., H. K. Bowen, K. B. Clark, C. Holloway, and S. C. Wheelwright. "How to Integrate Work and Deepen Expertise." #94502. Harvard Business Review 72, no. 5 (September–October 1994): 121–130.
- September–October 1994
- Article
Regaining the Lead in Manufacturing: How to Integrate Work and Deepen Expertise
Leonard-Barton, D., H. Kent Bowen, Kim B. Clark, Charles A. Holloway, and Steven C. Wheelwright. "Regaining the Lead in Manufacturing: How to Integrate Work and Deepen Expertise." Harvard Business Review 72, no. 5 (September–October 1994): 121–130.
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- March 1994 (Revised December 2014)
- Case
Humana, Inc.: Managing in a Changing Industry
By: Stuart Gilson
Intensifying competition and change in the U.S. health care industry force a large integrated health-care provider to reassess its strategy of operating both hospitals and health insurance plans (HMOs). In an attempt to increase its stock price and operating...
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Keywords:
Business Strategy;
Restructuring;
Change Management;
Financial Management;
Health Industry
Gilson, Stuart. "Humana, Inc.: Managing in a Changing Industry." Harvard Business School Case 294-062, March 1994. (Revised December 2014.)
- March 1994 (Revised September 1995)
- Case
Enron Gas Services
By: Peter Tufano
The CEO of Enron Gas Services (EGS), a subsidiary of the largest U.S. integrated natural gas firm, considers the risks and opportunities of selling a variety of natural gas derivatives, both embedded in gas delivery contracts and as free-standing financial contracts....
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Tufano, Peter, and Sanjay Bhatnagar. "Enron Gas Services." Harvard Business School Case 294-076, March 1994. (Revised September 1995.)
- March–April 1994
- Article
Managing for Organizational Integrity
By: L. S. Paine
Keywords:
Business Ethics;
Compliance;
Management;
Organizations;
Values and Beliefs;
Organizational Culture
Paine, L. S. "Managing for Organizational Integrity." Harvard Business Review 72, no. 2 (March–April 1994): 106–117. (Reprinted in The International Library of Management, Ethics in Business and Economics, vol. 1, edited by Thomas Donaldson and Thomas W. Dunfee. Aldershot, England: Dartmouth Publishing Company, Ltd., 1996. Also reprinted in Organizational Behavior: The Ethical Challenge, 2nd ed., edited by Yassin Sankar. Toronto, Canada: Canadian Scholars Press Inc., 2004, pp. 405-419.)