Publications

Keywords: Professor Bill George; Professor Joseph L. Bower; Professor Herman B. Leonard; Professor Lynn S. Paine; Professor Howard Stevenson; Professor Noam Wasserman; Colleges, Universities, and Professional Schools; Educational Services

09 Nov 2015
Research & Ideas

These Employers Pay Higher Salaries than Necessary

system negotiate. “Workers on the market have lots of feedback on their past jobs, and can also see how much experience the employer has on the market,” says Christopher T. Stanton, an assistant professor in the Entrepreneurial Management View Details

Keywords: by Michael Blanding; Employment; Technology; Computer

04 Sep 2019
News

Case Study: Up in the Air

Image by Lincoln Agnew Image by Lincoln Agnew The facts of the ever-widening tech labor shortage are increasingly difficult to ignore: As many as 9 million tech jobs sit vacant across the United States, Europe, and China, says Przemyslaw... View Details

Keywords: Jen McFarland Flint; Management, Scientific, and Technical Consulting Services; Professional Services

01 Mar 2012
News

Faculty Books

Way by a Billion-Dollar Fundraiser by Howard Stevenson with Shirley Spence (Timberline LLC) Philanthropy is a powerful force in society, but the challenges are great, particularly during an economic downturn that has dampened contributions even as the View Details

March 2011
Background Note

Customer Loyalty Schemes in the Retail Sector

By: Jose B. Alvarez and Aldo Sesia

Customer loyalty schemes (or programs) are explicit efforts by retailers to gain long-term patronage from customers. Loyalty schemes are developed for a variety of reasons: to reward loyal customers, to generate more robust information about customer behavior, to... View Details

Keywords: Customer Relationship Management; Consumer Behavior; Business Strategy; Retail Industry; United Kingdom; United States

October 2013 (Revised January 2016)
Case

J.C. Penney's 'Fair and Square' Strategy (Abridged)

By: Elie Ofek and Jill Avery

As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details

Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States

01 Mar 2005
News

Health-Care Initiative to Leverage Ongoing Efforts

industry,” said Hamermesh. One immediate outcome of the initiative’s activities, he noted, will be an increase in the number of summer internships in the health-care industry offered to MBA students. “This is a huge opportunity for us to bring together HBS students and... View Details

Keywords: Educational Support Services; Educational Services; Health, Social Assistance

01 Sep 2009
News

Faculty Books

Kanter contends that vanguard companies deliver what their customers want better than their competitors do, thereby providing the financial success shareholders demand and the social conscience demanded by... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

10 Sep 2013
First Look

First Look: September 10

trading volume, and more dispersion in analyst forecasts following the calls. Further, the capital market's response to linguistic complexity is limited to firms for which there is greater demand for English-language conference calls. Our... View Details

Keywords: Sean Silverthorne

01 Mar 2009
News

Model Patient

as a national blueprint. Near-universal coverage, a pipe dream anywhere in the United States a few short years ago, is the chief reason that the state’s model has generated so much excitement. And the Bay State’s example has arguably put... View Details

Keywords: Garry Emmons; Health, Social Assistance

09 Mar 2021
News

Empowering School Leaders to Meet Today's Challenges

gained from the CSML program to help navigate issues wrought by the pandemic: “With the increased demands of leading a campus through the ever-changing landscape of COVID-19, the ability to triage needs, inspire hope, and develop robust... View Details

Keywords: Jennifer Gillespie

November 2009 (Revised May 2010)
Case

Red Tomato: Keeping It Local

By: Jose B. Alvarez, Mary Louise Shelman and Laura Winig

This case describes the operating model and history of Red Tomato, a non-profit organization dedicated to branding and logistical support for locally grown produce farmers in the northeast U.S. The case highlights the challenges involved in making locally grown produce... View Details

Keywords: Agribusiness; Trends; Food; Local Range; Consumer Behavior; Logistics; Supply Chain; Nonprofit Organizations; Agriculture and Agribusiness Industry; Northeastern United States

01 Sep 2008
News

Farming for Fuel

such a bad tradeoff to make. But Reinhardt points out that we’ve seen this story before. “In the 1970s, we said that prices would never go down again, and they did,” he remarks. “Will demand from India and China change the equation?... View Details

Keywords: Julia Hanna; Animal Production and Aquaculture; Agriculture; Colleges, Universities, and Professional Schools; Educational Services

January 2019
Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman

In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details

01 Sep 2009
News

A Student Plan Goes to Washington

encourage non-TARP companies to allocate voluntarily slots for three CGC directors. The proposal anticipates demand for roughly 500 professional directors within five years. “I wouldn’t say that the current corporate governance system is... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Administration of Economic Programs; Government

08 Sep 2016
News

How We Make It Work

two-parent families in the United States with children reported both parents working full-time in 2015—up from less than a third in 1970. For some, there has been a tangible impact on their professional lives, with 30 percent of the Pew... View Details

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States