Technology Adoption - Publications - Faculty & Research

November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details

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February 2002 (Revised April 2011)
Case

The Future of Hybrid Electric Vehicles

By: John T. Gourville, Alice Tzou and David Lane

Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those... View Details

Keywords: Technological Innovation; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Technology Adoption; Auto Industry; United States

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01 May 2012
First Look

First Look: May 1

occurs when supplier- and customer-facing IT are adopted together, suggesting the presence of complementarities in supply chain technology adoption. These results are consistent with the view that, by... View Details

Keywords: Carmen Nobel

October 2010
Case

The iPhone at IVK

By: Richard L. Nolan and Robert D. Austin

The CIO addresses a decision to replace salesmen netbook PC's with iPhones, including converting the company's sales and customer applications to the iPhone platform View Details

Keywords: Mobile and Wireless Technology; Digital Platforms; Salesforce Management; Transition; Technology Adoption; Information Infrastructure; Applications and Software; Change Management

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2016
Article

Peer-to-Peer Markets

By: Liran Einav, Chiara Farronato and Jonathan Levin

Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy... View Details

Keywords: Peer-to-peer; Online Platforms; Matching; Innovation; Digital Platforms; Marketplace Matching; Market Design; Internet and the Web; Technology Adoption; Network Effects; Market Entry and Exit

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13 Jul 2023
News

How to Develop A Go-to-Market Strategy for Your Tech Venture

23 Aug 2019
Sharpening Your Skills

Has the Corporate Mission Just Been Disrupted?

companies within most industries adopted an increasingly similar set of sustainability practices. This study by by Ioannis Ioannou and George Serafeim examines the interplay between common and strategic practices. This dynamic distinction... View Details

Keywords: by Sean Silverthorne; Green Technology

July 2024
Case

Dynamic Pricing at Wendy’s: Where’s the Beef?

By: Elie Ofek, Alicia Dadlani and Martha Hostetter

In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details

Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry

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Fast Answer

Sustainability in Manufacturing Industry

adoption in production from proof of concept to industrial scale and how governments and civil society can best support the development of a favorable ecosystem for adopting and diffusing View Details

05 Apr 2010
Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

think the fundamental issue is not the rate of adoption of the e-reader, or whether publishers will survive in their current form, or what their role will be in the future," Olson comments. "The fundamental question at the very... View Details

Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation

01 Dec 2016
News

Ask the Expert: Energy’s Next Era

2005) took alumni questions on the energy transition, adoption strategies, and the practical steps to a fossil fuel–free future. Nigeria is the sixth-largest producer of fossil fuel in the world, and its national economy derives 90... View Details

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

color accuracy and consistency. 8 E-Color offers server-based software called True Internet Color to increase the accuracy of colors depicted online. Recent reports suggest that Bloomingdales.com, Jcrew.com, and others plan to adopt True... View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

12 Apr 2021
News

Civic Tech as Advocacy Work

04 Jun 2001
Research & Ideas

Why dot.coms Will Rise Again

scheme.—F. Warren McFarlan He offered the case of the Hong Kong-based global trading company Li & Fung as one example of a company that has virtually dissolved its boundaries and embraced technology as a tool for charging forth into... View Details

Keywords: by Martha Lagace

April 2009 (Revised August 2009)
Case

Linden Lab: Crossing the Chasm

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld

In early 2008, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Infrastructure; Technology Adoption; Digital Platforms

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01 Sep 2024
News

The Road Less Traveled

There’s already proof the transition is viable: A recent study in Switzerland found 51 percent of those surveyed said they now use their car less often having bought an e-bike. Micromobility adopters may ultimately decide to give up car... View Details

Keywords: Janine White; illustrations by WACSO; Transit and Ground Passenger Transportation; Transportation

19 Jun 2014
News

Turning "Black Gold" to Green

carbon neutral," he says. The entire process is a major technological undertaking—one Dawe says he probably wouldn't be involved with if he and C12 Energy cofounder Kurt Zenz House hadn't been introduced to each other by a Harvard... View Details

Keywords: Ralph Ranalli; Oil and Gas Extraction; Mining

Profile

Luc Sirois

Company in Montreal and Toronto on graduating in 1997, and then in 2002 cofounding Resonant Medical, a medical company that developed 3D ultrasound technology that finds and tracks cancer masses. “Our tool allowed for taking a picture... View Details

Keywords: Technology; Technology; Technology

01 Dec 2020
News

Digital Health Care: Empowering Consumers

adoption of some cost-reducing, consumer-facing, and life-saving technology innovations. Herzlinger—dubbed the “godmother of consumer-driven health care”—has helped to shepherd countless new health care... View Details

Keywords: April White

September 2020 (Revised March 2022)
Case

JOANN: Joannalytics Inventory Allocation Tool

By: Kris Ferreira and Srikanth Jagabathula

Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and... View Details