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  • 27 Nov 2019
  • Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

aboard with a plan to revive the brand. Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX) Companies that come to epitomize a nascent market—think Uber, Starbucks, or SpaceX—can capture greater success than other startups.... View Details
Keywords: by Sean Silverthorne; Retail
  • 01 Mar 2024
  • News

Game On

It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details
Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment
  • 08 Sep 2022
  • Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

from decades of teaching students from the Gen X, Millennial, and Gen Z eras. George and coauthor Zach Clayton, CEO of the digital marketing firm Three Ships, urge young leaders to usher in a new way of doing business—one based on... View Details
Keywords: by Lane Lambert
  • 16 Jan 2013
  • Research & Ideas

The Messy Link Between Slave Owners and Modern Management

data to calculate punishment, meting out whippings according to how many pounds each picker fell short. Similar incentive plans reappeared in early twentieth-century factories, with managers dangling the promise of cash rewards if their... View Details
Keywords: by Katie Johnston

    W. Earl Sasser

    Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

    Keywords: marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry; marketing industry
    • September 2008 (Revised June 2013)
    • Case

    Odyssey Healthcare

    By: Robert F. Higgins, Virginia Fuller and Umer Raffat
    In January 2001, Dick Burnham, CEO of Odyssey Healthcare, and Odyssey's Board of Directors were considering selling the hospice care company to a larger provider or making an initial public offering (IPO). With 38 hospice locations in 21 states, Odyssey had been... View Details
    Keywords: Liquidity; Venture Creation/development; Hospice; Venture Capital; Financial Liquidity; Business Exit or Shutdown; Business Growth and Maturation; Business Plan; Entrepreneurship; Health Industry; United States
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    • Web

    2023-2024 MS/MBA Student Budget Class 2025 (RC)-10 months - MBA

    Fee (SHF) $1,408 $1,408 $1,408 $1,408 Student Health Insurance Plan (SHIP) $4,120 $4,120 $4,120 $4,120 hushp FOR STUDENT SPOUSES/DEPENDENTS $0 $8,692 $13,310 $15,634 COURSE & Program MATERIALS Fee $2,600 $2,600 $2,600 $2,600 Housing (10... View Details
    • November 2012
    • Case

    New Balance Athletic Shoe, Inc. (Abridged)

    By: H. Kent Bowen, Robert S. Huckman, Carin-Isabel Knoop and Matthew Preble
    Considers whether New Balance, one of the world's five largest manufacturers of athletic footwear, should respond to Adidas' planned acquisition of Reebok—a transaction that would join the second- and third-largest companies in the industry. Highlights the unique... View Details
    Keywords: Production; Competitive Strategy; Supply Chain; Brands and Branding; Apparel and Accessories Industry; Sports Industry; Retail Industry; Asia; United States
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    • Web

    Health Care - Faculty & Research

    and Jeremy Dann After its spin-off from one of the world's largest ultrasound makers, Sonosite attempts to popularize a new kind of handheld ultrasound units. Sonosite needs to decide if it should focus on new markets that will value the... View Details
    • 26 Aug 2024
    • Blog Post

    HBS Lingo 101

    place in the second semester. Field Global Capstone builds on interpersonal and team-based skills learned in START, LEAD, and Inclusion and culminates with student teams going into global markets around the world to help develop a new... View Details
    • 05 Mar 2019
    • First Look

    New Research and Ideas, March 5, 2019

    brink of failure. Paulson hoped his meeting with the bank CEOs would be a turning point. U.S. financial markets were closed for Columbus Day, and Paulson was planning to announce the latest government... View Details
    Keywords: Dina Gerdeman
    • 10 Feb 2020
    • In Practice

    6 Ways That Emerging Technology Is Disrupting Business Strategy

    algorithm can change the nature of price competition in its market and change the focal set of rivals. In addition, adopting a pricing algorithm may change the direction of a firm, requiring additional investments in IT, modified... View Details
    Keywords: by Danielle Kost
    • Web

    Past Issues - Alumni

    developing a historically vibrant section of Baltimore can offer a blueprint for reviving neighborhoods across the globe Ready for Departure Preparing for a post-pandemic comeback at the airport Open Market Robinhood COO Gretchen Howard... View Details
    • 23 Oct 2000
    • Research & Ideas

    The Strategy-Focused Organization

    illustrate how major organizations have used the Scorecard to create an entirely new performance management framework that puts strategy at the center of a company's key management processes and systems. Mobil North America Marketing and... View Details
    Keywords: by Robert S. Kaplan & David P. Norton
    • 01 Mar 2024
    • News

    Counter Intelligence

    percent. Within a few weeks, a decade of growth had been wiped off the books. “It was quite a baptism by fire,” Christou recalls of the painful need to lay off a third of his workforce. “Suddenly, there was no business. So we had to do things differently.” Christou had... View Details
    Keywords: Amy Crawford
    • November 2000 (Revised June 2001)
    • Case

    Pokemon: Gotta Catch 'Em All

    Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
    Keywords: Age; Entertainment; Ethics; Cross-Cultural and Cross-Border Issues; Brands and Branding; Entertainment and Recreation Industry; Japan; United States
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    • 26 Oct 2010
    • First Look

    First Look: October 26, 2010

      PublicationsSelling to Many Countries—Within the U.S. Authors:Frank V. Cespedes and Michael Wong Publication:MIT Sloan Management Review 52, no. 1 (fall 2010) Abstract In pursuing growth, many companies have plans to sell to emerging... View Details
    Keywords: Sean Silverthorne
    • 25 Jun 2012
    • Research & Ideas

    Collaborating Across Cultures

    man to emperor Xuanzong and his consort. “To the extent that creativity is about the recombination of existing ideas, then combining ideas that haven't been connected before creates the potential to produce something new and useful" The View Details
    Keywords: by Michael Blanding
    • May 2008
    • Supplement

    Tribune Company, 2007 (CW)

    By: Timothy A. Luehrman
    This case describes the proposed acquisition of Tribune Company by Sam Zell in 2007. Tribune Company is one of the largest newspapers and broadcasting companies in the United States. Zell's proposed acquisition is unusual in several respects. It is two-tiered, employs... View Details
    Keywords: Acquisition; Credit; Employee Stock Ownership Plan; Employees; Markets; Market Transactions; Negotiation Deal; Business and Shareholder Relations; Sales; Perspective; Journalism and News Industry; United States
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    • 04 Feb 2002
    • Research & Ideas

    How a Juicy Brand Came Back to Life

    marketing, having developed Gatorade into a powerhouse national brand by skillfully executing a plan drawn straight from the marketing textbooks. After purchasing the sports drink from Stokely-Van Camp in... View Details
    Keywords: by John Deighton; Food & Beverage