Publications

Find at Harvard

November 2000
Case

beenz.com: Building "The Web's Currency" Into a Global Business

Beenz.com, an incentive-based Web currency and customer management tool, is reassessing its business in August 2000, one year after launch. The original vision was to make the currency globally available and recognized. However, the company's rapid internationalization... View Details

Keywords: Globalized Firms and Management; Growth Management; Internet and the Web; Marketing; Business Startups

01 Dec 1996
News

Laurel without Hardy? A Lesson for Business

less, attractive. Hardware and software are complements. So are hot dogs and mustard, cars and car loans, cable television and TV Guide, the Internet and high-capacity digital phone lines, catalogues and overnight delivery services - even... View Details

February 2011 (Revised November 2013)
Case

The Cheezburger Network

By: John Deighton and Leora Kornfeld

Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details

Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry

04 Jun 2013
First Look

First Look: June 4

suggest that highlighting the impact of prosocial spending can increase the emotional rewards of giving. Publisher's link: http://www.sciencedirect.com/science/article/pii/S0167268113000176 2006 ABA Business Law Today Guidance from ARIN on Legal Aspects of the Transfer... View Details

Keywords: Sean Silverthorne

10 Mar 2009
First Look

First Look: March 10, 2009

http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808126 Microsoft's Search Harvard Business School Case 709-461 In 2008, executives at Microsoft must decide how to compete against Google in the market for... View Details

Keywords: Martha Lagace

10 Jun 2015
Research & Ideas

The Transparency Revolution in Corporate Reporting

Not long ago, only 30 companies around the world reported data about their social and sustainability (that is, nonfinancial) endeavors. Today, more than 7,000 organizations do so. While that transparency is undoubtedly a good thing, the View Details

Keywords: Re: George Serafeim

07 Jan 2015
What Do You Think?

SUMMING UP: What Are the Limits On Workplace Transparency?

it this way, privacy has been losing ground rapidly with the ascendancy of big data and the Internet of things. The retreat of privacy has been aided by personal use of networking apps like Facebook, Twitter, and YouTube, search devices... View Details

Keywords: by James Heskett

08 Aug 2011
Research & Ideas

The Death of the Global Manager

efficiency. If you're Ford or Toyota, for example, you have to compete in the world market to capture the minimum efficient scale." The second requirement, often in conflict with the first, is a sensitivity and responsiveness to... View Details

Keywords: by Julia Hanna

04 Nov 2008
First Look

First Look: November 4, 2008

certifiers opt for a quick turnaround time at the expense of a lower accuracy. Finally, we investigate the opportunity of regulating transparency. Download the paper: http://www.hbs.edu/research/pdf/09-062.pdf Cases & Course MaterialsThe Carbon View Details

Keywords: Martha Lagace

April 2021
Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman

In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details

Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States

December 1996 (Revised July 1997)
Case

Studio Realty

By: Clayton M. Christensen and Bret J. Baird

Studio Realty created an "electronic open house" technology, by which home buyers sitting in a comfortable setting, could tour a home, viewing its rooms, its exterior, and surroundings, by clicking on digital images. Studio Realty attempted to sell or license its... View Details

Keywords: Technological Innovation; Internet and the Web; Sales; Demand and Consumers; Failure; Innovation and Management; Market Entry and Exit; Real Estate Industry

Profile

Gerald Chertavian

his new wife, Kate, where he ran marketing for a financial services firm before cofounding Conduit Communications, a consulting firm focused on the nascent field of Internet marketing. He spent several years... View Details

Keywords: Nonprofit / Government; Entrepreneurship; Services

August 2001
Case

Strategic Capital Management, LLC (C)

By: Mark L. Mitchell, Erik Stafford and Todd Pulvino

Supplements the (A) case. View Details

Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry

August 2001
Case

Strategic Capital Management, LLC (B)

By: Mark L. Mitchell, Erik Stafford and Todd Pulvino

Supplements the (A) case. View Details

Keywords: Risk and Uncertainty; Business Subsidiaries; Internet and the Web; Investment Funds; Price; Performance Efficiency; Capital Markets; Auctions; Investment Return; Equity; Planning; Financial Services Industry