Publications

SSRN

September–October 2013
Article

The Role of Organizational Scope and Governance in Strengthening Private Monitoring

By: Lamar Pierce and Michael W. Toffel

Governments and other organizations often outsource activities to achieve cost savings from market competition. Yet such benefits are often accompanied by poor quality resulting from moral hazard, which can be particularly onerous when outsourcing the monitoring and... View Details

June 1994
Background Note

Scope and Challenge of Business-to-Business Marketing

By: V. Kasturi Rangan

Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on... View Details

Keywords: Marketing; Customers; Demand and Consumers; Organizational Structure; Order Taking and Fulfillment; Technology

Educators

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

likes on Facebook, yet Gupta says those likes haven’t amounted to much—certainly not a whole lot of purchases. “Do likes lead to loyal consumers or do loyal consumers tend to... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

16 Dec 2002
Research & Ideas

Mentoring—Using the Voice of Experience

the organization as a whole or does it just get lost? DL: I think what you're asking is an interesting question because it reminds me of the question of whether there is... View Details

Keywords: by Sean Silverthorne

2012
Working Paper

Earnings Management from the Bottom Up: An Analysis of Managerial Incentives Below the CEO

By: Felix Oberholzer-Gee and Julie Wulf

Performance-based pay is an important instrument to align the interests of managers with the interests of shareholders. However, recent evidence suggests that high-powered incentives also provide managers with incentives to manipulate the firm's reported earnings. The... View Details

Keywords: Compensation and Benefits; Interests; Business and Shareholder Relations; Motivation and Incentives; Earnings Management; Performance Evaluation; Stock Options

12 Mar 2009
Working Paper Summaries

Inflation Bets or Deflation Hedges? The Changing Risks of Nominal Bonds

Keywords: by John Y. Campbell, Adi Sunderam & Luis M. Viceira

Article

An Exploration of Optimal Stabilization Policy

By: N. Gregory Mankiw and Matthew C. Weinzierl

This paper examines the optimal response of monetary and fiscal policy to a decline in aggregate demand. The theoretical framework is a two-period general equilibrium model in which prices are sticky in the short-run and flexible in the long-run. Policy is evaluated by... View Details

Keywords: Fiscal Policy; Monetary Policy; Economic Models; Aggregate Demand; Demand and Consumers; Money; Mathematical Methods; Taxation; Spending; Policy; Welfare; Household; Economic Slowdown and Stagnation

11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details

Keywords: by Julia Hanna; Energy; Utilities

April 2002 (Revised February 2003)
Module Note

Teaching Project Finance: An Overview of the Large-Scale Investment Course

By: Benjamin C. Esty

Large-Scale Investment is a case-based course about project finance for second-year MBA students. Project finance involves the creation of a legally independent project company financed with nonrecourse debt for the purpose of investing in a single-purpose industrial... View Details

Keywords: Projects; Financing and Loans

06 Feb 2014
Research & Ideas

The Art of American Advertising

Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era, when marketers still had to depend on printed materials to capture consumer attention. The Art View Details

Keywords: by Carmen Nobel; Advertising

25 Nov 2009
Working Paper Summaries

The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making

Keywords: by Roy Y.J. Chua & Xi Zou; Consumer Products; Consumer Products

2012
Chapter

Mental Health in the Aftermath of Conflict

By: Quy-Toan Do and Lakshmi Iyer

We survey the recent literature on the mental health effects of conflict. We highlight the methodological challenges faced in this literature, which include the lack of validated mental health scales in a survey context, the difficulties in measuring individual... View Details

Keywords: Conflict of Interests; Measurement and Metrics; Surveys; Analytics and Data Science; Ethnicity; War; Health Disorders; Body of Literature; Problems and Challenges; Bosnia and Hercegovina

2019
Article

Does Big Data Enhance Firm Innovation Competency? The Mediating Role of Data-driven Insights

By: Maryam Ghasemaghaei and Goran Calic

Grounded in gestalt insight learning theory and organizational learning theory, we collected data from 280 middle and top-level managers to investigate the impact of each big data characteristic (i.e., data volume, data velocity, data variety, and data veracity) on... View Details

Keywords: Analytics and Data Science; Innovation and Invention; Learning

Register to Read

January 2015 (Revised October 2016)
Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

Educators

10 Nov 2008
What Do You Think?

How Much Can You Ask of Your Customers?

need to bring trouble-shooting forums in house, Ruediger Voelske said, "Innovations and strategies can then be developed from forum experience." Others offered examples of interesting applications... View Details

Keywords: by Jim Heskett

September 2014
Module Note

The Development of the Markets for Natural, Organic, and Health Foods in the U.S.

By: Mukti Khaire and Eleanor Kenyon

Discourses on the links between eating, health, and social standing in America have deep roots. As mechanisms of food production, distribution and storage were developed in the nineteenth century, Americans began receiving information about what to and not-to eat, from... View Details

Keywords: Food Marketing; Food; Markets; Food and Beverage Industry; United States

2010
Article

The Strategic Use of Brand Biographies

By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor

We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details

July 2017
Article

The Impact of 'Display-Set' Options on Decision-Making

By: Uma R. Karmarkar

The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options and make decisions between them. Here, I examine whether a “display set” of visible but unavailable options can exert these same types of... View Details

Keywords: Decision Making Process; Heuristics; Similarity; Categorization; Marketing Insight; Marketing; Choice; Choice Architecture; Choice Sets; Display; Retail; Consumer Behavior; Decision Choices and Conditions; Decisions; Decision Making; Consumer Products Industry; Consumer Products Industry