Publications

Web

Launching Tech Ventures - Course Catalog

acquisition methods, such as growth hacking, SEO, SEM, email, and affiliate programs? How should a startup think about working with channel partners or other gatekeepers in the face of asymmetric bargaining power and potentially divergent... View Details

April 1990
Case

Nestle Alimentana S.A. -- Infant Formula (Abridged)

By: James E. Austin

The new vice president of infant and dietetic products of Nestle Alimentana S.A. has to make recommendations on the company's marketing programs for its infant formulas in developing countries. The U.S. subsidiary is currently the target of a consumer boycott because... View Details

Keywords: Product Marketing; Emerging Markets; Developing Countries and Economies; Distribution Channels; Marketing Strategy; Cross-Cultural and Cross-Border Issues; Food; Business Subsidiaries; Food and Beverage Industry; United States; Switzerland

23 Feb 2011
First Look

First Look: Feb. 23

measures of instability and of financial development. Overall, the results indicate the existence of an important channel running from structural inequality to political instability, principally in nondemocratic settings, and then to... View Details

Keywords: Sean Silverthorne

March–April 2023
Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis

Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details

Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing

05 Apr 2016
News

A Business Plan with Spice

Emily Miller (MBA 2015) and Kimberly Jung (MBA 2015) both served in the US Army in Afghanistan. “We wanted to continue that service through a different avenue, which was through business,” Jung says in an interview on Chicago Tonight. That’s what brought the friends to... View Details

23 Sep 2020
Blog Post

Jo Tan (MBA 2021) Draws on Experience

brilliant project because it channels the HBS energy, it’s relatable, it’s vulnerable, it’s honest.” The Portrait Project is an HBS series featuring student essays with artsy black and white portraits in response to Mary Oliver’s famous... View Details

February 1998 (Revised February 1999)
Case

Amway Japan Limited

In April 1997, the president of Amway Japan (AJL, Tokyo, Japan), pondered how to reverse the first performance decline the company has experienced since entering the Japanese direct selling market in 1979. Established as the tenth overseas subsidiary of Amway Corp. of... View Details

Keywords: Strategic Planning; Motivation and Incentives; Business Subsidiaries; Distribution Channels; Customer Satisfaction; Consumer Products Industry; Michigan; Tokyo

February 2020
Supplement

Indigo Agriculture: Harnessing Nature

By: Michael W. Toffel and James Barnett

Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details

Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts

02 Jul 2014
Blog Post

Connecting Fashion & Technology at Kate Spade

growth of three categories of product: tech accessories, watches, and beauty across all three brands, Kate Spade New York, Kate Spade Saturday, and Jack Spade, and across all channels of distributions globally. I’m specifically in charge... View Details

Keywords: Technology; Consumer Products / Retail

22 Jan 2018
Blog Post

HBS Peek: Finding a Sense of Purpose

melted away due to the unique academic environment facilitated by HBS professors. Each professor channeled a compelling discussion, providing students with an arena to voice their opinions without fear. Rather than passively observe,... View Details

01 Jun 2017
News

A Finger on the Pulse of the Financial System

on channeling the keen interest many of us have in financial stability.” There is consensus within the group that financial instability often follows periods when institutions, policy makers, and investors have underestimated risks. These... View Details

March 2022
Teaching Note

Farfetch: Digital Transformation for Luxury Brands

By: Jill Avery and Sunil Gupta

Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details

Keywords: Brand Management; Retailing; Two Sided Markets; SaaS; Online Marketing; Marketing; Marketing Channels; Brands and Branding; Luxury; Digital Transformation; E-commerce; Digital Marketing; Retail Industry; Fashion Industry; London; United Kingdom; Portugal

November 1995
Case

The Benetton Group

By: James L. Heskett

The management of the Benetton Group includes senior executives advocating two different strategies: 1) expanding manufacturing to develop economies in order to grow Benetton's sales in those markets, and/or, 2)find ways to provide additional support to retailers, some... View Details

Keywords: Marketing Strategy; Business Strategy; Global Strategy; Sales; Growth and Development; Distribution; Distribution Channels

Web

Blog | Social Enterprise | Harvard Business School

where all children can fulfill their potential Radha Ruparell 24 Aug 2017 When I was 12-years old, my parents took me to visit the rural village in Gujarat India where our... Channeling Business Leadership into Civic Impact: HBS Alumni... View Details

Profile

Cristina Ros Blankfein

quickly through each of those channels. One of the best pieces of advice we have gotten is the idea of having a very focused launch approach; not trying to grow too quickly in terms of breadth, but really trying to increase the depth and the View Details

November 2019 (Revised June 2020)
Case

Indigo Agriculture: Harnessing Nature

By: Marco Iansiti, Michael W. Toffel and James Barnett

Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details

Keywords: Carbon Sequestration; Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts