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Show Results For
- All HBS Web
(7,976)
- People (9)
- News (1,375)
- Research (5,545)
- Events (17)
- Multimedia (8)
- Faculty Publications (3,945)
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- 2009
- Chapter
Nonlinear Pricing
By: Raghuram Iyengar and Sunil Gupta
A nonlinear pricing schedule refers to any pricing structure where the total charges payable by customers are not proportional to the quantity of their consumed services. We begin the chapter with a discussion of the broad applicability of nonlinear pricing schemes. We... View Details
Keywords: Price; Demand and Consumers; Duopoly and Oligopoly; Monopoly; Service Operations; Research
- April 2011
- Case
Kay Sunderland: Making the Grade at Attain Learning
By: Linda A. Hill and Heather Beckham
Kay Sunderland is an account director at Attain Learning Inc., a business training solutions company. In January 2011, one of Attain's most important clients, Juan Nunez of Gramen Equipment Company, contacts Sunderland with a request: Nunez would like Attain content... View Details
Keywords: Communication; Interpersonal Relations; Personal Strategy & Style; Creativity; Conflict; Interdepartmental Relations; Talent Management; Management Style; Interpersonal Communication; Talent and Talent Management; Relationships; Conflict and Resolution; Communication Strategy; Power and Influence; Service Industry
Hill, Linda A., and Heather Beckham. "Kay Sunderland: Making the Grade at Attain Learning." Harvard Business School Brief Case 114-289, April 2011.
- July 2013 (Revised January 2014)
- Case
Experience! The Finger Lakes: The Groupon Partnership Decision
By: Lynda M. Applegate, Chekitan S. Dev, Gabriele Piccoli and Arnold B. Peinado
In 2010, Experience! The Finger Lakes (ExperienceFLX), a tour operator offering guided tours and concierge services in the Finger Lakes region of New York State, was at a crossroads. The business was poised for growth, and its owners, Laura and Alan Falk, were... View Details
Applegate, Lynda M., Chekitan S. Dev, Gabriele Piccoli, and Arnold B. Peinado. "Experience! The Finger Lakes: The Groupon Partnership Decision." Harvard Business School Case 814-010, July 2013. (Revised January 2014.)
- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
- September 1995 (Revised February 1996)
- Case
Apollo Hospitals of India (A)
Dr. Prathap Reddy has created India's first corporate hospital, Apollo Hospitals of Madras. The hospital is managed according to an integrated philosophy of customer service and support to employees. A new hospital, in the city of Hyderabad, has not performed as well,... View Details
Keywords: Employee Relationship Management; Franchise Ownership; Health Care and Treatment; Customer Focus and Relationships; Business Strategy; Health Industry; India
Loveman, Gary W., and Jamie O'Connell. "Apollo Hospitals of India (A)." Harvard Business School Case 396-027, September 1995. (Revised February 1996.)
- 2011
- Case
Wrapitup
By: W. Earl Sasser
A restaurant chain based in California offers made-to-order sandwich wraps using fresh, healthy ingredients. The founders of the company take a very active role in day-to-day business and tightly control every aspect of the restaurant operation from hiring store... View Details
- October 2010
- Case
DLA Piper and Christie's International (A)
By: Robert G. Eccles and Dilyana Karadzhova
International law firm DLA Piper is selected as major legal services provider of renowned art business Christie's International. Nine months after the start of relationship, the client calls Nigel Knowles, DLA Piper joint CEO and Managing Partner, with a litany of... View Details
- December 2012
- Article
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
- March 2016 (Revised April 2017)
- Teaching Note
Bridj and the Business of Urban Mobility (A): Introducing a New Model
By: Rosabeth Moss Kanter and Jonathan Cohen
This note is for the purpose of aiding classroom instructors in the use of the Harvard Business School case "Bridj and the Business of Urban Mobility: Introducing a New Model." Instructors may use it to help students understand the challenges that come with disrupting... View Details
Keywords: Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Business Startups; Transportation; Business and Government Relations; Transportation Industry; United States
- March 2019
- Case
HOPI: Turkey's Shopping Companion
By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details
Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey
Gupta, Sunil, Donald Ngwe, and Gamze Yucaoglu. "HOPI: Turkey's Shopping Companion." Harvard Business School Case 519-057, March 2019.
- Research Summary
Current working papers
Organizational restructuring: the influence of formal and informal structure on tie formation. This paper considers how changes in formal structure and a key element of informal structure – the embeddedness of employee... View Details
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
- December 2012
- Course Overview Note
Good Practices for Supervising an EC Independent Project
By: Ian W. Mackenzie
Spurred by the notion that Faculty Supervisors (FSs) can make a significant contribution to the educational value and overall success of Independent Projects (IPs) to students, this note offers a set of good practices which can be used to guide the policies and... View Details
Keywords: Independent Projects; Faculty Supervisor; Project Manager; Student Evaluation; Projects; Groups and Teams
Mackenzie, Ian W. "Good Practices for Supervising an EC Independent Project." Harvard Business School Course Overview Note 713-469, December 2012.
- March 1999
- Teaching Note
Conceptual Overview: "Business and the Environment," An Elective for MBA Students TN
Intended to assist faculty who teach courses on environmental management at business schools. Other people interested in the relationships between business and the environment may also find it useful. View Details
- January 2023 (Revised August 2023)
- Case
Veeva Systems and the Transformation to a Public Benefit Corporation
By: Ranjay Gulati and Allison M. Ciechanover
Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details
- August 1974 (Revised April 1983)
- Case
Peter Olafson (A)
By: John J. Gabarro
Describes the problems facing a recent MBA graduate in his job as general manager of a cable television company owned by a parent corporation. Raises issues of corporate divisional relationships and the difficulties facing an inexperienced manager who seems to be... View Details
Keywords: Business Subsidiaries; Television Entertainment; Managerial Roles; Organizational Design; Problems and Challenges
Gabarro, John J. "Peter Olafson (A)." Harvard Business School Case 475-025, August 1974. (Revised April 1983.)
- February 1997 (Revised April 1998)
- Case
first direct (A)
Describes the operations and strategy of the world's largest, fastest growing branchless bank. Using a person-to-person interface over conventional phone lines, First Direct provides standard banking and related financial products to nearly 700,000 customers throughout... View Details
Keywords: Service Delivery; Customer Satisfaction; Banks and Banking; Innovation and Invention; Banking Industry; United Kingdom
Rayport, Jeffrey F., and Dickson Louie. "first direct (A)." Harvard Business School Case 897-079, February 1997. (Revised April 1998.)
- March 2019
- Case
Wattpad
By: John Deighton and Leora Kornfeld
How to run a platform to match four million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers... View Details
Keywords: Platform Businesses; Creative Industries; Publishing; Data Science; Machine Learning; Collaborative Filtering; Women And Leadership; Managing Data Scientists; Big Data; Recommender Systems; Digital Platforms; Information Technology; Intellectual Property; Analytics and Data Science; Publishing Industry; Entertainment and Recreation Industry; Canada; United States; Philippines; Viet Nam; Turkey; Indonesia; Brazil
Deighton, John, and Leora Kornfeld. "Wattpad." Harvard Business School Case 919-413, March 2019.
- February 2021 (Revised March 2022)
- Case
Marvin: A Personalized Telehealth Approach to Mental Health
By: Regina E. Herzlinger, Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop and Julia Kelley
More than one third of Americans were said to suffer some type of behavioral health ailment at some point in their lifetime, with many people requiring chronic therapy or intervention. Despite significant clinical needs, access to reliable treatment has been difficult... View Details
Keywords: Mental Health; Applications; Startup Management; Telehealth; Health Care Entrepreneurship; Health & Wellness; Health Care; Health Care and Treatment; Customization and Personalization; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Applications and Software
Herzlinger, Regina E., Eshani Sharma, Andrew Nguyen, Thomas Arsenault, Carin-Isabel Knoop, and Julia Kelley. "Marvin: A Personalized Telehealth Approach to Mental Health." Harvard Business School Case 321-127, February 2021. (Revised March 2022.)
- February 2013 (Revised December 2015)
- Case
Groom Energy Solutions: Selling Efficiency
By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice
Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details
Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston
Toffel, Michael W., Kira R. Fabrizio, and Stephanie van Sice. "Groom Energy Solutions: Selling Efficiency." Harvard Business School Case 613-054, February 2013. (Revised December 2015.)