Startup Marketing - Publications - Faculty & Research

01 Feb 2011
First Look

First Look: Feb. 1

and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar... View Details

Web

Scaling Technology Ventures - Course Catalog

Students will learn how leadership teams address the challenges and opportunities ventures face after achieving product-market fit – and how to activate and manage exponential growth. The course reflects the recent shift in market... View Details

28 Mar 2016
News

Drawing Connections Between Business and Art

was fresh and contemporary when it was created, and was available cheaply. There may be only one or two pieces among a million that will endure for centuries. However, if there is no market for these million paintings now, there is no... View Details

Keywords: Constantine von Hoffman

05 Dec 2017
First Look

First Look at New Research and Ideas, December 5, 2017

identified in the education and skill system, labor market incentives and flexibility, the ability to translate R&D outcomes into economic value creation, and in preparing the economy for the new realities of globalization. Maybe most... View Details

Keywords: Sean Silverthorne

14 May 2014
News

(Re)moving the Needle

"There are three ways to evaluate an opportunity," he says. "First, you need an important problem to work on, one where there is a market that can be created. Second, you need to examine the ways you can address unmet needs and quantify... View Details

Keywords: Robert S. Benchley; medical technology; Scientific Research and Development Services

August 2007 (Revised July 2008)
Background Note

Take Advantage of Your Diaspora Network

By: William R. Kerr and Daniel J. Isenberg

Diaspora networks (DNs) are an important resource for global entrepreneurs. Discusses several features of DNs, combining both academic and practitioner perspectives. Describes the history and prevalence of DNs in many ethnicities, documents the broad resources DNs can... View Details

Keywords: Business Startups; Diasporas; Entrepreneurship; Globalized Markets and Industries; Social and Collaborative Networks

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Luciana Baigun

online platform for the economics community at the school – so she built one. Later, as an auction theory analyst with clients all over the world, she was struck by the ubiquity of mobile phones in India and how they allowed farmers to find the best View Details

01 Mar 2011
News

Alumni Books

dilemmas. The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs by William H. Draper III (MBA '54) (Palgrave Macmillan) Draper looks at how the world of venture capital and entrepreneurship works.... View Details

06 Feb 2015
News

The Billion-Dollar E-commerce Company You Know Nothing About

Keywords: e-commerce; Nonstore Retailers; Retail Trade

Profile

Kevin Nazemi

Kevin Nazemi chose Microsoft after graduation from MIT for the chance to turn a small market presence into something much bigger. “When I arrived, our Customer Relationship Management (CRM) product had almost no traction in the U.S.,”... View Details

01 Mar 2023
News

Is AI OK?

data science (e.g., unbiased data and algorithms), better implementation (e.g., understanding the target audience and market conditions), and better policies (e.g., auditing algorithms to ensure they perform in an equitable manner). For... View Details

Keywords: Alexander Gelfand; Funds, Trusts, and Other Financial Vehicles; Finance

28 Oct 2021
News

Capital Considerations for Black Entrepreneurs; Pivoting for Gender Equity

access capital. “We wrote this case because it not only tells a particular story of two student leaders effecting change,” says Bussgang, a Senior Lecturer at HBS and managing partner at the VC firm, Flybridge. “But it also speaks to larger systemic issues and points a... View Details

Keywords: Margie Kelley

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Product Management - Course Catalog

product market fit at technology companies. While the course also addresses how to generate new product ideas and how to find initial product market fit, these topics are not a primary focus. This course is... View Details

23 Nov 2020
Blog Post

We Rise

When Hayley Barna (MBA 2010) launched the beauty startup Birchbox in 2010, she expected fundraising would be a challenge. Every entrepreneur knows the long odds: By some estimates, less than 1 percent of new companies receive that coveted... View Details

18 Apr 2022
News

Home Grown

was about 15 years ago, maybe 20 years ago, from a technology perspective, from a startup perspective—where the domestic market actually was sufficient enough to essentially allow for creation of these... View Details

19 Aug 2024
News

Quantum Leap

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Quantum computing has long been talked about as one of the next big things—the kind of technology, like AI, that will change everything. But to our... View Details

Profile

Andres Sarmiento

graduate committed to work full time in my startup and take it to the next level. What are you most looking forward to in your career? For a technical person, it's odd to say that what I look forward to the most is to work with people. I... View Details

Keywords: Entrepreneurship; Technology; Services

01 Mar 2023
News

Case Study: Power Nappy

Illustration by Alvaro Dominguez Before she had a baby of her own, Amrita Saigal (MBA 2014) kept hearing from friends that the “natural” diapers on the market didn’t hold up as well as the old standards, like Pampers. Trained as a mechanical engineer, Saigal knew her... View Details

Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

shift from her previous strengths to her new ambitions. At Path, a mobile application startup based in San Francisco, Cynthia joined as a business analyst, but during her five-year tenure, moved to design and product development, becoming... View Details

16 Apr 2019
First Look

New Research and Ideas, April 16, 2019

this case:https://hbsp.harvard.edu/product/219055-PDF-ENG Harvard Business School Case 219-057 Fluidity In December 2018, the blockchain startup Fluidity was about to participate in its first tokenization deal, which would create digital... View Details

Keywords: Dina Gerdeman

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