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- All HBS Web (1,460)
- Faculty Publications (465)
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
of Maybach sales operations for Mercedes-Benz USA, LLC, has perhaps faced a more significant challenge than the rest of the panel over the last several years: launching an extremely high-end automobile...
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- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
in an Omnichannel World, Vol. 8 edited by Santiago Gallino and Antonio Moreno, Sicupira Family Associate Professor, Technology and Operations Management Unit Springer Series in Supply Chain Management The world of retailing has changed...
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- 14 Nov 2019
- News
Keeping Red Lobster Fresh
bringing it back to profitability in 100 days. His next stop was Burger King, where he helped relaunch the brand and turnaround same store sales. Lopdrup first joined Red Lobster as president in 2004, and led a company that was facing slowing View Details
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
driving the Porsche as his company car. “With God as my witness, that’s what happened,” says Rogers, who still seems amazed by the turn of events. Taking Dreyer’s National When Rogers and Cronk took over on May 20, 1977, Dreyer’s was a $6-million-a-year View Details
- 01 Mar 2012
- News
School’s Financial Picture Brighter than Expected
million to $132 million. Although Harvard Business Publishing experienced planned increases for expenses to boost its technology platform and expand its sales organization, revenue grew by $17 million to $152 million. Together, Executive...
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- 01 Sep 2008
- News
Negative Ad Power
increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off consumers and reduce demand for both...
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- 29 May 2012
- First Look
First Look: May 29
United Kingdom support these predictions and advance a relational view of organizational change in which social networks operate as tools of political influence through affective mechanisms. In Search of the Hybrid Ideal Authors:Julie...
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Sean Silverthorne
- 01 Mar 2008
- News
Alumni Books
most innovative, successful biotech firm ever, Amgen led its industry in revenue and sales growth in 2007. Binder, the firm’s CEO during 1988–2000, describes Amgen’s climb to success, revealing the highs and lows in the race to develop...
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- 24 Sep 2001
- Research & Ideas
How To Be an Angel Investor
subscribers every month. The system was extremely complicated. Computers were not using the same operating systems so there were a lot of protocol compatibility problems. There were no databases that could be accessed. So the...
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by David Amis & Howard Stevenson
- 02 Mar 2016
- News
The New Space Race
Cornell works for Blue Origin, where she is head of astronaut strategy and sales and supports engine sales for the space exploration company. Along with a few dozen fellow employees, all dressed in royal...
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Robert S. Benchley
- March 1998 (Revised December 1999)
- Case
Bronner Slosberg Humphrey
By: David E. Bell and Donald M Leavitt
Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include...
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Keywords:
Marketing;
Growth and Development Strategy;
Leading Change;
Global Strategy;
Service Operations;
Competitive Strategy;
Information Technology;
Salesforce Management;
Marketing Communications;
Service Industry
Bell, David E., and Donald M Leavitt. "Bronner Slosberg Humphrey." Harvard Business School Case 598-136, March 1998. (Revised December 1999.)
- Web
Financial Report 2018 - Financial Report 2018
Harvard Business School delivered strong financial results in fiscal 2018. Revenues exceeded our forecast, driving double-digit growth in cash from operations for the fourth consecutive year. This cash flow enabled HBS to continue...
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- 29 Mar 2016
- First Look
March 29, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50822 forthcoming Manufacturing & Service Operations Management How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei...
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Sean Silverthorne
- 01 Mar 2008
- News
Innovation, Inc.
help students launch and creatively manage new businesses, including both stand-alone start-ups and ventures operating within an established organization. Tripsas notes, “Whenever a firm introduces a truly novel product, it has...
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- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
required that they act rapidly. However, they had divergent views on the path forward. Should they stay the course and focus on their core competencies, or should they rethink their approach to sales and drive profitability via spot...
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Dina Gerdeman
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
film’s revenues and be able to choose a release date that will enhance our sales of toys and other merchandise. What changes will be made at the company as it enters this new industry? Our Marvel Studios division has been intimately...
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- 01 Mar 2007
- News
Daniel Vasella
Vasella Illustration by Dennis Balogh Twenty years ago a young doctor with a hankering for business experience gave up his clinical practice in Bern, Switzerland, and moved to East Hanover, New Jersey, to try his hand at drug sales with...
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- 14 Feb 2017
- Blog Post
Why I Love My Job: Leticia Tavares On Marriott's Management Acceleration Program
Annual Atlanta Community Food Bank Big Dish, as a restaurant manager, as a housekeeper, as a server, and have spent time learning Marriott’s sales processes in our Southeast sales office. My next role will...
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- 16 Mar 2018
- News
Giving Back to Help The Next Generation
game-changer for me,” says Sergio. “That was critical in my decision to pursue an MBA at HBS.” The former engineering major from Chicago left her operations job at GE to attend HBS. Sergio explains that the Michael J. and Mary C. Johnston...
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- 05 Jul 2011
- First Look
First Look: July 5
Life after Clocky Elie Ofek and Jill AveryHarvard Business School Case 511-134 Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company....
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Sean Silverthorne