Publications

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01 Sep 2010
News

Dare to be Different

are affecting not only how marketers communicate with consumers but also how individuals express themselves, and explore different parts of their personality in this public forum. I’m thinking about teaching a new course at HBS, following... View Details

Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

March 2007 (Revised October 2008)
Case

The Vancouver 2010 Olympics

By: Anita Elberse, Catherine Anthony and Joshua Callahan

It is February 2007, exactly three years before Vancouver hosts the 2010 Winter Olympics. Judy Rogers, City Manager for the City of Vancouver and a member of the Board of Directors for Vancouver's Organizing Committee (VANOC), is keen to ensure the Games will have a... View Details

Keywords: Globalized Markets and Industries; Social Marketing; Business and Government Relations; Business and Stakeholder Relations; Conflict and Resolution; Sports; Public Administration Industry; Public Administration Industry; Vancouver

November 2017
Case

The 'Wonder Drug' That Killed Babies

By: Joshua Lev Krieger, Tom Nicholas and Matthew Preble

In the early 1960s, a popular drug taken by patients worldwide for a range of maladies was found to cause severe birth defects and other health problems in babies born to mothers who had taken it during a certain stage of fetal development. As many as 10,000 children... View Details

Keywords: Regulation; Business and Government Relations; Business and Community Relations; Business and Stakeholder Relations; Product Marketing; Corporate Social Responsibility and Impact; Business History; Health; Government Legislation; Corporate Accountability; Ethics; Governing Rules, Regulations, and Reforms; Public Administration Industry; Public Administration Industry; United States; United Kingdom; Australia; Germany; Europe

March 1999 (Revised October 2009)
Background Note

Deferred Compensation

By: Henry B. Reiling and Mark Pollard

Briefly discusses two of the major tax doctrines--constructive receipt and economic benefits--which govern the structure of deferred compensation contracts. Some business context is provided and some implications are noted. View Details

Keywords: Stock Options; Taxation; Compensation and Benefits; Business and Government Relations; Public Administration Industry

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February 2010 (Revised April 2011)
Case

The Political Economy of Carbon Trading

By: Forest L. Reinhardt, J. Gunnar Trumbull, Mikell Hyman, Patia McGrath and Nazli Zeynep Uludere

Global climate change is an increasingly prominent political and business problem. Design of market-based systems to reduce carbon emissions has proven difficult. More broadly, national attempts to comply with the provisions of the Kyoto Protocol present both... View Details

Keywords: Policy; International Relations; Risk Management; Agreements and Arrangements; Business and Government Relations; Natural Environment; Pollutants; Climate Change; Environmental Sustainability; Public Administration Industry

Web

Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details

September 2010 (Revised March 2013)
Case

Capital for Enterprise Limited (CfEL): Bridging the SME Early-Stage Finance Gap

By: Josh Lerner, Eli Talmor, Ananth Vyas Bhimavarapu and Thibaud Simphal

The CEO of the company set up to manage a British government effort to promote the venture capital industry considers the progress made to date, as well as how the program can be adjusted. View Details

Keywords: Entrepreneurship; Venture Capital; Financing and Loans; Business and Government Relations; Public Administration Industry; Public Administration Industry; United Kingdom

01 Dec 2012
News

Shareholders' Value?

What are shareholders good for? Maybe not as much as most people think. Basically, shareholders are supposed to provide three functions: money, information, and discipline. Let's examine each. Money. In theory, shareholders are supposed to be a source of capital for... View Details

Web

Site Credits | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details

14 Oct 2015
News

When People Pay Attention to Video Ads--and Why

Keywords: video advertising; consumer behavior; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

10 Oct 2014
News

The Go-To Company in Mobile Advertising

Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

01 Jun 2007
News

Uncorked

After graduating from HBS, Sue McClelland (HRPBA ’60) faced an unappealing job market. Back then, women were only truly welcomed as teachers, nurses, or secretaries, and “I didn’t want to do any of those,” McClelland told the Modesto Bee (January 14, 2007). So she... View Details

Keywords: sanitary napkins; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services

05 Dec 2005
Research & Ideas

VCs Survey Post-Bubble Opportunities

around a lot will be successful." Future Trends What about future trends, asked Sahlman. Many venture capitalists made money in enterprise software, until the space was saturated. Will venture capitalists have an impact in fields View Details

Keywords: by Julie Hanna; Financial Services

Web

Introduction - The Audience - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

Production The Worker The Audience Chapter Introduction Chapter Images Bibliography The Audience: Public Relations and the Archive The photographs not only supplement instruction secured from textbooks and... View Details

15 Feb 2017
Op-Ed

What Africa Can Teach the United States About Funding Infrastructure Projects

African nations, as in the United States, a key role of government is the funding, construction, and maintenance of the public infrastructure that benefits everyone. This obviously is not being accomplished to an adequate degree by... View Details

Keywords: by John Macomber; Construction

February 1999 (Revised October 2009)
Background Note

Debt v. Equity: Definitions and Consequences

By: Henry B. Reiling and Mark Pollard

Explores the location of the somewhat imprecise line between debt and equity. Identifies the primary business contexts that give rise to problems, the alternative tax consequences attending the debt versus equity determination, and the most prominent tests used to... View Details

Keywords: Borrowing and Debt; Equity; Interest Rates; Taxation; Business and Government Relations; Public Administration Industry

February 1996
Background Note

Note on the FDA Review Process for Medical Devices

Describes the FDA's classification scheme for the three classes of medical devices and the review processes. View Details

Keywords: Business and Government Relations; Public Administration Industry; Public Administration Industry; United States