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All HBS Web
(1,376)
- People (2)
- News (221)
- Research (1,009)
- Events (5)
- Multimedia (2)
- Faculty Publications (527)
- 01 Dec 2016
- News
Vive la Madeleine!
the pantheon of classic French treats. In the 1980s, the company employed nearly 400 workers and enjoyed a 40 percent market share. Subjected to a series of buyouts, the product line shifted to a more mass-market approach that led to a...
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- 18 Oct 2016
- Op-Ed
Why Business Should Invest in Community Health
more pressing crisis management activities. Local sales organizations, which are often tasked with local-level implementation of community health activities, prioritize product sales, supply, and View Details
- 24 Sep 2013
- First Look
First Look: September 24
investigate whether government green procurement policies stimulate private-sector demand for similar products and the supply of complementary inputs. Specifically, we measure the impact of municipal policies requiring governments to...
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Sean Silverthorne
- 18 Oct 2011
- First Look
First Look: October 18
Aid Afghanistan for Education and a for-profit company, Boumi, that manufactures and distributes products for the home such as curtains, cushion covers, tea cozies, coasters, bedclothes, and bathroom...
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Sean Silverthorne
- 06 Mar 2007
- First Look
First Look: March 6, 2007
distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as video...
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Martha Lagace
- 03 Jun 2008
- First Look
First Look: June 3, 2008
in the path-breaking work on authoritarian regimes. In this paper, we take a deeper look at political institutions in the two countries, demonstrating that profound differences between the polities directly impact distributional choices....
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Martha Lagace
- 18 Mar 2008
- First Look
First Look: March 18, 2008
Download the paper: http://www.hbs.edu/research/pdf/08-084.pdf Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis Authors:Alan D. MacCormack, John Rusnak, and Carliss Y. Baldwin...
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Martha Lagace
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
interview with HBS Working Knowledge's Martha Lagace, he discusses what companies should bear in mind going forward.Lagace: People often equate globalization with the idea that globally standardized products are displacing local ones. In...
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by Martha Lagace
- 06 May 2002
- What Do You Think?
What’s Driving the “New Marketing?”
so few eyebrows. Comments from readers of this column suggest that marketing has, in practice, moved beyond the product development, promotion, pricing, and distribution activities that defined the field...
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by James Heskett
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
customer intimacy but product innovation; the CEO will need to spend time with his chief scientists, medical opinion leaders, government regulators, and CEOs of the companies distributing pharmaceuticals,...
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by John Quelch
- June 2024 (Revised August 2024)
- Case
Revlon India’s Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard
By: Tatiana Sandino and Samuel Grad
Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the...
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Keywords:
Balanced Scorecard;
Restructuring;
Training;
Supply Chain;
Supply Chain Management;
Distribution;
E-commerce;
Strategy;
Business Model;
Business Plan;
Decision Making;
Decision Choices and Conditions;
Marketing Strategy;
Alignment;
Brands and Branding;
Negotiation;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
India
Sandino, Tatiana, and Samuel Grad. "Revlon India’s Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard." Harvard Business School Case 124-107, June 2024. (Revised August 2024.)
- 30 Oct 2007
- First Look
First Look: October 30, 2007
pre-specified limit. Mr. Sattaiah, managing director of the BASIX's bank, considers a revised insurance policy for the coming season, weighing the costs and potential risks of expanding the product against the potential benefits. Purchase...
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Sean Silverthorne
- 03 Jan 2017
- First Look
January 3, 2017
response to policies that maintain low interest rates, money funds change their product offerings by investing in riskier asset classes, are more likely to exit the market, and reduce the fees they charge their investors. The consequence...
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Carmen Nobel
- 21 Feb 2017
- First Look
First Look at New Research: February 21
this product find a market and how does it fit into the bank’s product portfolio? The case investigates how Deutsche Bank manufactures and distributes its structured retail...
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Carmen Nobel
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
processes of production and distribution. This was a massive innovation over the older model of a single owner who tried to oversee everything. Under managerial capitalism, ownership became dispersed, but control remained concentrated in...
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by Martha Lagace
- 23 Jun 2009
- First Look
First Look: June 23
technology, three core principles have emerged that work together to ensure that complementary, interconnected products coexist and compete. These core principles are particularly important when applied to platforms, which have played a...
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Martha Lagace
- 01 Oct 1996
- News
Leading In a New Era
have increased tremendously through the use of information technology," Harad notes. He points out that in the office products distribution business, order fulfillment (30,000 40,000 individual orders per...
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Nancy O. Perry
- 01 Jun 2013
- News
Collective Wisdom
software communities have shown that we can have a highly distributed model involving contributors from all over the world. Some people said this would never work. But open source often creates products that...
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- 01 Apr 1997
- News
Facing the Music
look at how the music industry functions. After years of consolidation, the business is now dominated by a handful of major distribution companies (often referred to simply as "the majors") that are responsible for some 80 percent of...
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Marguerite Rigoglioso
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social...
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by Sean Silverthorne