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Show Results For
-
All HBS Web
(6,362)
- People (36)
- News (2,331)
- Research (2,846)
- Events (15)
- Multimedia (63)
- Faculty Publications (1,275)
- 01 Dec 1996
- News
On Eve of Transition, Alumni Conference Set for Hong Kong
things to come in Hong Kong. "Hong Kong is bound to become more like China," concludes Yoffie. "The hope is that it will become closer to the Chinese market while retaining its modern infrastructure. Hong Kong will move deeper into the...
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Elaine Gottlieb
- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
Baker Foundation Professor, examines what business leaders can learn from Peloton’s journey in his case study, Peloton Interactive, Inc.: Creating the Immersive Connected-Fitness Category. The main takeaway: The company could have avoided some View Details
- 24 Sep 2014
- Op-Ed
Stop Thinking of Climate Change as a Religious or Political Issue
You sometimes hear people say things like, "I believe in global warming" or "I don't believe in climate change." It seems odd to approach climate change in this way, as though it were a question of belief, like religion. Most of the time when we confront uncertainty in...
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- 02 Oct 2008
- What Do You Think?
Workout vs. Bailout: Should Government Take Advantage of the Buffett Effect?
as soon as possible)—as reasons why "a Government bailout may not be perceived in the same way as a Buffett style investment." Henrique Abreu cited a lesson of the late Milton Friedman that "it is a different View Details
Keywords:
by Jim Heskett
- 23 Jun 2021
- Blog Post
How I Sourced My Internship Outside of the US: Abena Nyantekyi-Owusu
take chances and try new things as I refined my short- and long-term goals,” she said. With that mind, Nyantekyi-Owusu set foot in Boston ready to explore and take advantage of all HBS had to offer....
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- 17 Nov 2020
- Blog Post
Partners and Families Are an Integral Part of the MBA Experience
of the pandemic is having to commit to social events in advance due to limited availability. “You can’t just play things by ear. But it is the only way we are able to do anything because View Details
- 07 Jan 2002
- What Do You Think?
Did Consumer Behavior Tracking Come of Age on September 11?
Internet and credit or debit cards. The rapid accumulation of information in data warehouses, as reflected in the value of EMC stock (at least up to a year ago), was testimony...
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by James Heskett
- 04 Aug 2023
- Blog Post
Four Remarkable Stories of HBS MBA Students Tackling Climate Change
his company and its mission forward. “When I came to HBS I think that’s one thing I learned. How to lead an organization, lead a team, build organizational structure, understand organizational culture, and how all those intangible...
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- September 2010
- Teaching Note
The Challenges of Launching a Start-Up in China: Dorm99.com (TN)
Teaching Note for 307075.
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- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
before the U.S. House of Representatives Committee on the Judiciary Task Force on Competition Policy and Antitrust Laws, Edelman wrote that the deal could have an anticompetitive effect on Internet...
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- 20 Jul 2021
- Blog Post
Aisha Fatima Dozie is Igniting Confidence as the Founder of Bossy Cosmetics
news of her life,” and everything changed. From Burning Out to Being the Boss “By 2017, I was burnt out. I had all of these things that I’d worked really hard for, but I wasn't...
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- 08 Aug 2023
- Research & Ideas
The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?
employees. The term emerged in the early 2000s as computers, data storage, and the internet grew faster and more capable. In its most basic form, people analytics is defined as taking a “data-driven approach to address employee-related...
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by Ben Rand
- 21 Oct 2002
- Research & Ideas
The Parable of the Bungled Baggage And the Unhappy Customer
satisfy this customer at the very top end. So, I kept quizzing her about this and it was obvious that they'd done a lot of homework. They understood the value of this customer to them. After about twenty...
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by W. Earl Sasser
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Consumer Behavior;
Social Media;
E-commerce
- 25 May 2021
- Blog Post
Aisha Fatima Dozie is Igniting Confidence as the Founder of Bossy Cosmetics
news of her life,” and everything changed. From Burning Out to Being the Boss “By 2017, I was burnt out. I had all of these things that I’d worked really hard for, but I wasn't...
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- 09 Mar 2023
- Blog Post
Where Will You Be in 30 Years: Behind the Scenes of the 5 Big Life Decisions Documentary
individual story also included a “muddy middle” that often wasn’t discussed until a later interview. “As you get older, there’s a bit more humility in who you are and the disappointments and failures are a thing View Details
- Article
Moving from Engagement to a Real Marriage of Brand and Customer
Rayport, Jeffrey F. "Moving from Engagement to a Real Marriage of Brand and Customer." True (FleishmanHillard) (June 15, 2014).
- 24 Jul 2000
- Research & Ideas
Something Ventured, Something Gained: A European View of Venture Capital
Venture capital is a tale of two continents, HBS professor Josh Lerner (coauthor of the book The Venture Capital Cycle) explained in his opening remarks at a Global Alumni Conference panel titled...
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- 2018
- Working Paper
Executive Education in the Digital Matrix: The Disruption of the Supply Landscape
By: Mihnea Moldoveanu and Das Narayandas
Even as the demand for managerial skills continues to grow, executive education worldwide has entered a period of disruption caused by the digitalization of content, connectivity, and communication. The current offerings of many executive education program providers...
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Keywords:
Executive Education;
Internet and the Web;
Disruption;
Competency and Skills;
Leadership Development
Moldoveanu, Mihnea, and Das Narayandas. "Executive Education in the Digital Matrix: The Disruption of the Supply Landscape." Harvard Business School Working Paper, No. 18-097, March 2018. (Revised June 2018.)
Startup or Established Company? Which Is Best for You?
What are the tradeoffs between going to a startup versus joining a mature company? Having done both, several times, I get this question all the time. There are many things to consider and lots of “it depends” when it comes to where you are in your career, where...
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