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  • 01 Jun 2006
  • News

India Arrives

world’s fastest-growing free market democracy” read posters and banners all around the Swiss resort, while Indian success stories such as Infosys Technologies were the talk of movers and shakers at swank soirees. The spotlight continued... View Details
Keywords: Julia Hanna
  • 08 Apr 2014
  • First Look

First Look: April 8

examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are uniquely positioned to serve or appeal... View Details
Keywords: Sean Silverthorne
  • May 2010
  • Article

Bye Bye Bundles: The Unbundling of Music in Digital Channels

By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details
Keywords: Unbundling; Bundling; Digital Distribution; System-of-equations Modeling; Sales; Distribution Channels; Framework; Mathematical Methods; Revenue; Reputation; Internet and the Web; System; E-commerce; Information Industry; Music Industry
Related
  • October 2009
  • Article

Shaping Online Consumer Choice by Partitioning the Web

By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
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  • 01 Sep 2017
  • News

The Biggest Industry You’ve Never Heard Of

professional esports players and amateur gamers streaming video game play. By year’s end, market analyst Newzoo forecasts, the online global esports audience will reach 385 million people with revenues of nearly $700 million. But if all... View Details
Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • October 2011 (Revised September 2014)
  • Case

Music and the (Real) World: Thirty Years of MTV

By: Mukti Khaire and Eleanor Kenyon
The case is useful for teaching students the structure of creative industries - especially fashion - and the issues to consider when attempting disruptive innovation and entrepreneurship in these industries. View Details
Keywords: Industry Structures; Entrepreneurship; Disruptive Innovation; Internet and the Web; Networks
Related
  • May 2018 (Revised September 2018)
  • Case

BuzzFeed—What Future for Native Advertising and Branded Content?

By: Felix Oberholzer-Gee
Jonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook’s announcement that it would prioritize posts from friends over content from publishers. View Details
Keywords: Information Publishing; Internet and the Web; Digital Marketing; Problems and Challenges; Business Model; Strategy; Publishing Industry; Technology Industry; United States
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  • 11 Dec 2007
  • First Look

First Look: December 11, 2007

eight major North American and European financial services companies as well as an international internet survey in collaboration with journals and organizations. The present paper gives an overview of the initial findings of 61... View Details
Keywords: Martha Lagace
  • Web

IFC: Silicon Valley; Disrupting Silicon Valley with AI - Course Catalog

the Internet changed the landscape of the tech sector. Nearly every category incumbent across B2B and B2C was disrupted by Internet-first startups that dominate today’s “most valuable companies” list. Will history repeat itself as we... View Details
  • 01 Jan 2009
  • News

Jorge Paulo Lemann, A.B. 1961; Carlos A. Sicupira, OPM 9, 1984; Marcel H. Telles, OPM 10, 1985

national economy, bringing access to consumer goods, jobs, and global markets to Brazil. Having helped build Belgium-based Anheuser-Busch InBev into one of the world’s leading breweries, Lemann now divides his time between corporate... View Details
  • 05 May 2010
  • What Do You Think?

Is Denial Endemic to Management?

"denial is avoidable and leads to failure," such as Henry Ford's presumption that consumers would continue to want black autos in the face of evidence that they were becoming more interested in color; IBM's dogged pursuit of PC hardware while Intel usurped... View Details
Keywords: by Jim Heskett
  • January 2006 (Revised November 2007)
  • Compilation

Podcasting

By: Thomas R. Eisenmann and Kerry Herman
Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details
Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry
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  • February 2010
  • Teaching Note

Saffronart.com: Bidding for Success (TN)

By: Mukti Khaire
Teaching Note for [808027]. View Details
Keywords: Auctions; Arts; Innovation and Invention; Internet and the Web; Revenue; Competition; Market Entry and Exit; Risk and Uncertainty; Web Services Industry; Fine Arts Industry; India
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  • 12 Dec 2017
  • First Look

New Research and Ideas, December 12, 2017

battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable television and Internet services, and broadcast television and radio stations. Some critics contended the company had prospered... View Details
Keywords: Sean Silverthorne
  • 01 Oct 2001
  • News

New Economy Notables: Thomas S. Volpe

longer cyclical. The Internet is a big deal, but it's not world-changing. It's another improvement, like the PC was. I have never been more optimistic than I am today about the future of technology. Advice for current MBAs It is a... View Details
Keywords: Young, Susan; Finance
  • 02 Oct 2000
  • Research & Ideas

The Dubious Logic of Global Megamergers

Think of Maytag and Lloyd's Bank; both companies have prospered by focusing on their home markets of the United States and Great Britain, respectively. Telefónica de España, a midsize telecommunications company, has rejected the role of... View Details
Keywords: by Pankaj Ghemawat & Fariborz Ghadar
  • March 1998
  • Case

Launch

By: Jeffrey F. Rayport
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details
Keywords: Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Publishing Industry
Related
  • 01 Feb 2000
  • Research & Ideas

Keeping Track: Performance Measurement, Control & Strategy

Dávila, now on the faculty of Stanford Business School. Some thirty case studies are also available in a version of the book geared toward students as well as managers who want to tap more extensively into examples of best practice. Q: Business is booming for corporate... View Details
Keywords: Re: Robert Simons
  • 01 Feb 1997
  • News

OPM Celebrates 21st Anniversary at Gala Florida Reunion

a towing company in Alabama, a medical services business in Saudi Arabia, a publishing company in Greece, a drilling firm in Canada, and a New York-based broadcasting company, to name a few. Hayes's talk on the second day of the Reunion, "A Global Perspective on New... View Details
  • 05 Aug 2014
  • News

A Diversified Portfolio

extensive strategic and financial experience included consulting at McKinsey, investment banking at Salomon Brothers, and leading business development at several Internet and media companies. The pair started investigating and found a lot... View Details
Keywords: Constantine von Hoffman