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Show Results For
-
All HBS Web
(1,289)
- People (4)
- News (270)
- Research (843)
- Multimedia (3)
- Faculty Publications (514)
- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
book. With an easy-to-follow four-week program, this low cholesterol cookbook will help you lower cholesterol naturally, with food and exercise. This low cholesterol cookbook delivers comprehensive recipes and a proactive meal plan to...
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- 15 Mar 2016
- First Look
March 15, 2016
new products and businesses. The three-box framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring these different sets of behaviors and activities across all...
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- 22 May 2012
- First Look
First Look: May 22
office-but at what cost? In "Sleeping with Your Smartphone," Leslie Perlow reveals how you can disconnect and become more productive in the process. In fact, she shows that you can devote more time to your personal life and...
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Sean Silverthorne
- 29 Mar 2011
- First Look
First Look: March 29
http://www.hbs.edu/research/pdf/11-069.pdf Cases & Course MaterialsAccounting for the iPhone at Apple Inc. Francois Brochet, Krishna G. Palepu, and Lauren BarleyHarvard Business School Case 111-003 Apple initially recognized revenue associated with its iPhone...
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Sean Silverthorne
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
concept. Built with authentic interiors and fixtures imported from Japan, the restaurants featured a working chef at every table, flamboyantly preparing and grilling familiar American foods such as shrimp, beef, and chicken ("No...
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by Garry Emmons
- 01 Mar 2005
- News
Answering the Call
soon developed a chain of restaurants based on a novel concept. Built with authentic interiors and fixtures imported from Japan, the restaurants featured a working chef at every table, flamboyantly preparing and grilling familiar American View Details
- 01 Jun 2016
- News
Case Study: On the Table
logistics can be outsourced to a global company like DHL. Mexico has a cost advantage, so it can naturally be a production center. —Ali al Shihabi (MBA 1985) Consider researching how Indian furniture startups and View Details
- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,...
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Keywords:
Philanthropy;
Charitable Giving;
Charity;
Philanthropy and Charitable Giving;
Advertising;
Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
- Web
Energy & Environment Club’s Icelandic Adventure! - Blog - Business & Environment
Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production 2024...
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- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
base. As a result, they get cost savings, and we get sales.” Welcome to the new reality in U.S. manufacturing, where, more than ever, intense foreign competition is driving product and strategy innovations. Even those firms without direct...
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- 13 Jun 2017
- News
Finding Common Ground
devices were.” CollaborateUp specializes in bringing corporations, government agencies, nonprofits, and other organizations together to take on big, complex issues, such as endangered species trafficking, international food security, and...
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Keywords:
Ralph Ranalli
- 15 Nov 2020
- News
Global Outposts Expand HBS’s Intellectual Footprint
collection, a unique research and teaching resource that comprises more than 140 videos of HBS faculty interviewing business leaders from Africa, Asia, Latin America, and the Middle East. The five new videos feature South African business leaders in the banking (Cas...
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- 16 Oct 2013
- Op-Ed
Response to Readers: Combating Climate Change with Nuclear Power and Fracking
With more than 7,500 views and 180-plus tweets, I want to thank everyone for taking the time to read the original HBS Working Knowledge piece, The Case for Combating Climate Change with Nuclear Power and Fracking, and, in particular, for sharing your thoughts with one...
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- 05 Oct 2009
- Research & Ideas
The Vanguard Corporation
sense of purpose could use that to guide innovation. One of the exciting parts of SuperCorp and the rise of this company model is that it's actually a way to develop products and services faster, to get more innovation, and to showcase...
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by Sean Silverthorne
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Building;
Brand Positioning;
Competitive Positioning;
Advertising;
Marketing Communication;
Biography;
Brands and Branding;
Product Marketing;
Emerging Markets;
Network Effects;
Demand and Consumers;
Marketing Communications;
Cost vs Benefits;
Perspective;
Advertising Campaigns;
Marketing Strategy;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 01 Dec 2007
- News
The Wise Men
long careers, these legendary faculty members not only helped shape the School and personify it to generations of students and alumni, they were also eyewitnesses to its evolution. When they began their careers, after World War II and at about the midpoint of the 20th...
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Keywords:
Garry Emmons;Julia Hanna
- 03 Jun 2019
- Blog Post
9 Lessons from the Class of 2019
Robin Hood Army has been introduced into new countries including Indonesia, Nigeria, and Chile. Locally, he could be seen leading groups of students after section events to Harvard Square to deliver leftover food to homeless people in the...
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- 06 Sep 2004
- What Do You Think?
How Do We Prepare for a World Without Cheap Oil?
when he says that "An end to cheap oil would very well mean an end to cheap food worldwide. And with 6.5 billion people to feed, I am reminded of a somewhat frightening quote that I'll likely garble: "Throughout history, when...
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by James Heskett
- 01 Jun 2003
- News
Student Conferences, at a Glance
speakers: Maria Bartiromo, anchor, CNBC; Betsy D. Holden, president & CEO, Kraft Foods North America Bartiromo on gauging a company’s strengths: Watch the fundamentals. “Cash flow does not lie.” Scrutinize the management. “Governance is...
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- 24 Jul 2007
- First Look
First Look: July 24, 2007
a firm practicing by-product synergy is that quantities of the primary product and by-product are linked, with production of the primary product defining the upper bound of the...
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Keywords:
Martha Lagace