Publications

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July 2008 (Revised February 2009)
Case

(PRODUCT) RED (A)

By: Youngme E. Moon, Michael I. Norton and David Chen

Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details

Keywords: Investment Funds; Philanthropy and Charitable Giving; Brands and Branding; Marketing Strategy; Social Marketing; Social Enterprise; Africa

October 2007 (Revised March 2008)
Case

First National Bank's Golden Opportunity

By: Shawn A. Cole, Peter Tufano, Daniel Schneider and Daryl Collins

Executives at First National Bank in South Africa are considering whether to launch a potentially exciting, but rather unorthodox, new savings product. Instead of paying interest, this product gives depositors the chance to win large cash prizes each month. Michael... View Details

Keywords: Decision Choices and Conditions; Banks and Banking; Investment; Innovation and Invention; Product Launch; Demand and Consumers; Banking Industry; South Africa

August 2000 (Revised February 2001)
Background Note

Expense Recognition

By: Paul M. Healy and Preeti Choudhary

Recording expenses is not often clear-cut and can require considerable management judgment. This case discusses expense recognition in straightforward situations and then considers expense transactions that may be more complex to record. It uses examples that include... View Details

Keywords: Accounting; Cost; Financial Statements

24 Sep 2015
News

Global Teams That Work

28 May 2015
News

Breaking the Death Grip of Legacy Technologies

28 Jun 2013
News

How Money Actually Buys Happiness

14 Aug 2018
News

Mindless Tasks Can Train Your Mind

March 2010 (Revised April 2014)
Case

American Well: The Doctor Will E-See You Now

By: Elie Ofek and Ron Laufer

What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry

14 Oct 2014
First Look

First Look: October 14

Publications October 2014 Journal of International Economics The Global Agglomeration of Multinational Firms By: Alfaro, Laura, and Maggie Xiaoyang Chen Abstract—The explosion of multinational activities in recent decades is rapidly transforming the global landscape... View Details

Keywords: Sean Silverthorne

01 Jan 2014
News

Competing with Privacy

Program

Leadership for Senior Executives

eligible for the Certificate of Management Excellence. Learn More Key Benefits To lead in an uncertain world, you need to hone your "contextual intelligence" and understand the macro- and micro-level forces influencing your organization's... View Details

Program

The Business of Entertainment, Media, and Sports

long-term competitive advantage. Key Benefits Emphasizing the obstacles facing entertainment industry decision-makers, this program will help you develop and execute more effective business strategies. You will debate and analyze the... View Details

Keywords: Media & Entertainment; Media & Entertainment

March 2001
Case

Breakup of AT&T, The: Project "Grand Slam"

Focuses on AT&T's 2000 restructuring, in which the company broke itself into four units: business services, consumer services, broadband, and wireless. Examines the strategy of the company during this time: (1) to deliver information in any form (voice, video, data)... View Details

Keywords: Restructuring; Telecommunications Industry

September 1984 (Revised March 1993)
Background Note

Marketing Planning and Organization

By: Robert J. Dolan

Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that... View Details

Keywords: Marketing Strategy; Planning; Design