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All HBS Web
(3,958)
- Faculty Publications (1,298)
- August 2002
- Case
Siebel Systems: Anatomy of a Sale, Part 3
By: John A. Deighton and Das Narayandas
How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial...
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Keywords:
Sales;
Decision Choices and Conditions;
Competitive Strategy;
Customer Relationship Management;
Product Marketing;
Information Technology Industry
Deighton, John A., and Das Narayandas. "Siebel Systems: Anatomy of a Sale, Part 3." Harvard Business School Case 503-023, August 2002.
- August 2002 (Revised February 2005)
- Case
Gillette Company (A): Pressure for Change
By: Rosabeth M. Kanter and James Weber
After years of strong performance with market-dominating brands, Gillette's performance slips and a new CEO is selected from outside the company to lead a turnaround. This case describes the business and financial situation he inherited and asks what he should do...
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Keywords:
Business History;
Performance Consistency;
Product Positioning;
Selection and Staffing;
Change Management;
Leading Change;
Competitive Strategy;
Planning;
Retail Industry
Kanter, Rosabeth M., and James Weber. "Gillette Company (A): Pressure for Change." Harvard Business School Case 303-032, August 2002. (Revised February 2005.)
- August 2002 (Revised December 2002)
- Case
AOL Europe vs. Freeserve (A)
By: David B. Yoffie and Mary Kwak
AOL Europe must decide how to respond to Freeserve, a free Internet Service Provider (ISP) that has signed up 1.6 million British customers in its first six months. After becoming the leading ISP in the United States, AOL has formed a joint venture with Bertelsmann to...
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Keywords:
Competition;
Internet;
Web Services Industry;
Telecommunications Industry;
France;
Germany;
United Kingdom;
United States
Yoffie, David B., and Mary Kwak. "AOL Europe vs. Freeserve (A)." Harvard Business School Case 703-409, August 2002. (Revised December 2002.)
- July 2002 (Revised August 2002)
- Case
Nomura Securities, 2002
By: Tarun Khanna and David Lane
In 2002, Nomura, though long the market leader in Japan, lacked global presence and was beset at home by strengthened local competitors, Wall Street firms that were taking the best deals, outdated systems, controls, and staff skills. Was Nomura still a player to fear?...
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Khanna, Tarun, and David Lane. "Nomura Securities, 2002." Harvard Business School Case 703-402, July 2002. (Revised August 2002.)
- July 2002 (Revised September 2002)
- Case
Competition in Japanese Financial Markets, 2002 (Abridged)
By: Tarun Khanna
In early 2002, Japan, the world's largest economy, had been mired in a decade-long recession. A range of stimulus packages had failed to work their magic. The "Big Bang" financial deregulation reforms announced in 1998 had not quite produced the economic boom that the...
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Keywords:
Competition;
Financial Markets;
Global Strategy;
Financial Crisis;
Banks and Banking;
Banking Industry;
Japan
Khanna, Tarun. "Competition in Japanese Financial Markets, 2002 (Abridged)." Harvard Business School Case 703-407, July 2002. (Revised September 2002.)
- June 2002 (Revised July 2002)
- Case
NTT DoCoMo: Marketing i-mode
By: Youngme E. Moon
i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is...
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Keywords:
Price;
Marketing;
Marketing Channels;
Market Entry and Exit;
Market Participation;
Success;
Competition;
Internet and the Web;
Technology Adoption;
Mobile and Wireless Technology;
Telecommunications Industry;
Japan
Moon, Youngme E. "NTT DoCoMo: Marketing i-mode." Harvard Business School Case 502-031, June 2002. (Revised July 2002.)
- June 2002 (Revised October 2005)
- Case
Inside Intel Inside
By: Youngme E. Moon and Christina L. Darwall
In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"...
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Keywords:
Advertising Campaigns;
Growth and Development;
Brands and Branding;
Marketing Strategy;
Product Positioning;
Sales;
Expansion;
Competitive Advantage;
Semiconductor Industry;
Manufacturing Industry;
California
Moon, Youngme E., and Christina L. Darwall. "Inside Intel Inside." Harvard Business School Case 502-083, June 2002. (Revised October 2005.)
- May 2002 (Revised October 2002)
- Case
Telewest Communications plc
By: Lynda M. Applegate and Laure Mougeot Stroock
Created in 1992, Telewest has become the second largest broadband communication provider in the United Kingdom, offering telephone, cable television, and cable Internet services, as well as television and online content to the U.K. entertainment market. The first to...
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Keywords:
Entrepreneurship;
Technological Innovation;
Growth and Development Strategy;
Industry Structures;
Competition;
Competitive Strategy;
Expansion;
Telecommunications Industry;
Europe;
United Kingdom
Applegate, Lynda M., and Laure Mougeot Stroock. "Telewest Communications plc." Harvard Business School Case 802-011, May 2002. (Revised October 2002.)
- May 2002 (Revised October 2005)
- Case
Marketing Antidepressants: Prozac and Paxil
By: Youngme E. Moon and Kerry Herman
Describes the marketing of Prozac and Paxil, two of the best-selling mental health drugs in history. Set in 2001, several months before the expiration of Prozac's patent, Eli Lilly (Prozac's manufacturer) and GlaxoSmithKline (Paxil's manufacturer) must decide how to...
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Keywords:
Patents;
Product Positioning;
Competition;
Ethics;
Value;
Health Care and Treatment;
Brands and Branding;
Pharmaceutical Industry;
United States
Moon, Youngme E., and Kerry Herman. "Marketing Antidepressants: Prozac and Paxil." Harvard Business School Case 502-055, May 2002. (Revised October 2005.)
- April 2002 (Revised October 2003)
- Case
Pension Plan of Bethlehem Steel, 2001, The
By: Peter Tufano
Bethlehem Steel's 2001 bankruptcy filing inspires an employee's daughter to evaluate her father's pension plan, weeks after September 11's tragedies exacerbated a weakening U.S. economy and just months before her father planned to retire. Battered equity markets and...
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Tufano, Peter, Zvi Bodie, and Akiko M. Mitsui. "Pension Plan of Bethlehem Steel, 2001, The." Harvard Business School Case 202-088, April 2002. (Revised October 2003.)
- March 2002 (Revised October 2005)
- Case
Apple Computer 2002
By: David B. Yoffie and Yusi Wang
In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs...
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Keywords:
Growth and Development Strategy;
Leadership Style;
Information Technology;
Supply and Industry;
Competitive Advantage;
Computer Industry;
Retail Industry;
California
Yoffie, David B., and Yusi Wang. "Apple Computer 2002." Harvard Business School Case 702-469, March 2002. (Revised October 2005.)
- March 2002 (Revised May 2007)
- Case
Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)
By: V.G. Narayanan and Lisa Brem
The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point...
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Keywords:
Customers;
Customer Relationship Management;
Price;
Perspective;
Marketing;
Competitive Advantage;
Financial Services Industry;
Banking Industry;
Canada
Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)." Harvard Business School Case 102-072, March 2002. (Revised May 2007.)
- March 2002 (Revised January 2010)
- Case
BP and the Consolidation of the Oil Industry, 1998-2002
By: Forest L. Reinhardt, Ramon Casadesus-Masanell and David J Hanson
Examines the economics of the oil and gas industry with a focus on 1998 through 2001. Discusses the rationale behind using a growth in scale as a means to increase profitability and to gain competitive advantage. Also examines the classic strategic implications of...
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Keywords:
Non-Renewable Energy;
Growth and Development Strategy;
Industry Structures;
Competitive Advantage;
Consolidation;
Horizontal Integration;
Vertical Integration;
Energy Industry
Reinhardt, Forest L., Ramon Casadesus-Masanell, and David J Hanson. "BP and the Consolidation of the Oil Industry, 1998-2002." Harvard Business School Case 702-012, March 2002. (Revised January 2010.)
- February 2002
- Case
Strategy of the Firm Under Regulatory Review: The Case of Chilectra
By: Rafael M. Di Tella and Alexander Dyck
Discusses the largest electric distribution company in Chile and one of the five largest private Chilean companies. Introduces the exercise of operating control in order to improve the profitability of the investments, privatization, and international expansions.
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Keywords:
Corporate Governance;
Corporate Accountability;
Growth and Development Strategy;
Privatization;
Emerging Markets;
Competitive Strategy;
Expansion;
Global Strategy;
Governance Compliance;
Utilities Industry;
Chile
Di Tella, Rafael M., and Alexander Dyck. "Strategy of the Firm Under Regulatory Review: The Case of Chilectra." Harvard Business School Case 702-025, February 2002.
- February 2002 (Revised March 2002)
- Case
Customer Profitability and Customer Relationship Management at RBC Financial Group
By: V.G. Narayanan and Lisa Brem
The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point...
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Keywords:
Competitive Advantage;
Price;
Customer Relationship Management;
Marketing;
Customer Value and Value Chain;
Financial Services Industry;
Banking Industry;
Canada
Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.)
- February 2002 (Revised March 2003)
- Case
Casuarinas Educational Corporation
By: Michael J. Roberts, Howard H. Stevenson and Matthew C. Leib
Casuarinas has developed a very successful elementary, now secondary, school based on excellence in teaching, service, and multilingual education. Peru lacks similar high-quality post-secondary institutions. This case focuses on the potential entry of Casuarinas into...
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Keywords:
Forecasting and Prediction;
Higher Education;
Entrepreneurship;
Management;
Market Entry and Exit;
Planning;
Competitive Strategy;
Competitive Advantage;
Education Industry;
Peru
Roberts, Michael J., Howard H. Stevenson, and Matthew C. Leib. "Casuarinas Educational Corporation." Harvard Business School Case 802-083, February 2002. (Revised March 2003.)
- February 2002 (Revised December 2003)
- Case
H-E-B Own Brands
By: V. Kasturi Rangan and Marie Bell
H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts for 19% of H-E-B's sales and one that earns gross margins 50% higher than national brands. A leader in its markets,...
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Keywords:
Growth and Development;
Market Entry and Exit;
Supply Chain Management;
Private Ownership;
Sales;
Strategy;
Competitive Strategy
Rangan, V. Kasturi, and Marie Bell. "H-E-B Own Brands." Harvard Business School Case 502-053, February 2002. (Revised December 2003.)
- February 2002 (Revised September 2002)
- Case
Competition in Japanese Financial Markets, 2002
By: Tarun Khanna and Louis P. DiLorenzo, Jr
In early 2002, Japan, the world's largest economy, had been mired in a decade-long recession. A range of stimulus packages had failed to work their magic. The "Big Bang" financial deregulation reforms announced in 1998 had not quite produced the economic boom that the...
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Keywords:
Risk and Uncertainty;
Competition;
Investment Banking;
Financial Markets;
Globalization;
Financial Crisis;
Commercial Banking;
Banking Industry;
Japan
Khanna, Tarun, and Louis P. DiLorenzo, Jr. "Competition in Japanese Financial Markets, 2002." Harvard Business School Case 702-455, February 2002. (Revised September 2002.)
- February 2002 (Revised February 2006)
- Case
Volvo Trucks (A): Penetrating the U.S. Market
By: Michael E. Porter and Orjan Solvell
Volvo Trucks has worked on a global strategy for several decades. Beginning in the mid-1970s, the company decided to enter the largest market for trucks: the United States. Over time, the company has struggled to get a significant share of the U.S. market and at the...
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Keywords:
Market Entry and Exit;
Competitive Strategy;
Five Forces Framework;
Truck Transportation;
Global Strategy;
Globalized Markets and Industries;
Manufacturing Industry;
Retail Industry;
United States;
Europe
Porter, Michael E., and Orjan Solvell. "Volvo Trucks (A): Penetrating the U.S. Market." Harvard Business School Case 702-418, February 2002. (Revised February 2006.)
- February 2002 (Revised March 2004)
- Case
Volvo Trucks (B): Acquisition of RVI
By: Michael E. Porter and Orjan Solvell
Supplements the (A) case.
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Keywords:
Market Entry and Exit;
Competitive Strategy;
Five Forces Framework;
Truck Transportation;
Global Strategy;
Globalized Markets and Industries;
Manufacturing Industry;
Retail Industry;
United States;
Europe
Porter, Michael E., and Orjan Solvell. "Volvo Trucks (B): Acquisition of RVI." Harvard Business School Case 702-419, February 2002. (Revised March 2004.)