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All HBS Web
(3,514)
- People (17)
- News (849)
- Research (1,505)
- Events (15)
- Multimedia (33)
- Faculty Publications (569)
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- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Old Spice's Twitter campaign. In 2010, Procter & Gamble launched a campaign where Facebook and Twitter users were encouraged to send messages to Isaiah Mustafa, the strapping spokesman for Old Spice who markets the idea that if men...
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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an...
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- 06 Sep 2011
- Research & Ideas
The Power of Leadership Groups for Staying on Track
alike—have been uniformly positive. Many describe their experience as transformative. True North Groups have also been adopted by several other academic institutions. One MBA participant describes her True North Group as "one of my best experiences of my education. It...
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by Bill George
- 18 Dec 2012
- First Look
First Look: December 18
relationships when it instead primarily encourages newcomers to express their personal identities. In a field experiment carried out in a large business process outsourcing company, we found that initial socialization focused on personal...
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Carmen Nobel
- 08 Nov 2017
- Research & Ideas
Handgun Waiting Periods Prevent Hundreds of Homicides Each Year
This study may have been more difficult to conduct if the authors were reliant on government grant funding, as is the case in many public health and medical schools. “We’re encouraged to study problems we think are important to address,”...
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by Dina Gerdeman
- 02 Mar 2017
- What Do You Think?
Is China About to Overtake the US for World Trade Leadership?
current account trade deficit for the US followed, with the resulting funds invested by the Chinese government in US Treasury bonds instead of going into increased consumption by Chinese consumers. This depressed global interest rates and View Details
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by James Heskett
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
enhance privacy protection and encourage honest disclosure of sensitive information. Empirical findings on their success in doing so are, however, mixed. In nine experiments, we show that the noise introduced by RRTs can make respondents...
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Dina Gerdeman
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
indirect actions” The flip side of Walmart's policy of providing everyday low prices to its customers is its goal of securing everyday low costs for Walmart. The guideline given to Walmart buyers is to achieve low costs, a motto that its buyers are View Details
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
productivity gains and encourage collaboration and sharing on what Rifkin terms a "collaborative commons." As marginal costs approach zero, the driving forces of capitalism--profit and investment--are neutered. As a result, a...
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- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
sales. Knowing What Your Boss Earns Can Make You Work Harder Learning what your co-worker earns can make you less productive, but knowing your manager's paycheck can motivate you to work harder. The Surprising Benefits of OversharingIn a social media culture that View Details
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by Sean Silverthorne
- 26 May 2003
- Research & Ideas
Corporate Transparency Improves For Foreign Firms in U.S. Markets
interesting (and perhaps not surprising) that even companies that are not listed in the U.S. but have operations in the U.S. follow the U.S. disclosure-and-transparency model. Q: Were you able to arrive at a conclusion regarding whether it is transparency that View Details
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by Cynthia Churchwell
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
who they can convince to enter the business. So, the capability to make that complex tool-dependent product becomes accessible to everybody who has the money. Many such cases have been worsened by government subsidies designed to View Details
- 04 Nov 2014
- First Look
First Look: November 4
emotion regulation-mainly suppression and reappraisal-will encourage utilitarian choices in emotionally charged contexts and that this effect will be mediated by the decision maker's decreased deontological inclinations. In Study 1, we...
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Sean Silverthorne
- 10 Sep 2013
- First Look
First Look: September 10
particular, supportive incumbent industrial structures for input and output markets are strongly linked to higher establishment entry rates. We also find substantial evidence for the Chinitz effect where small local incumbent suppliers View Details
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Sean Silverthorne
- 06 Apr 2007
- What Do You Think?
Will Market Forces Stop Global Warming?
Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require...
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- 29 Jan 2013
- First Look
First Look: Jan. 29
describes a growing experimental literature that suggests how perceived ethics surrounding transactions with multiple partners can encourage misbehavior. It is noted that causing harm indirectly through another can protect harm doers....
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Sean Silverthorne
- 10 Oct 2017
- First Look
First Look at New Research and Ideas, October 10, 2017
economic―and from a variety of related perspectives, including debt and state finance, tariffs and tax policy, the encouragement and discouragement of trade, merchant communities and companies, smuggling and illicit trades, mercantile and...
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Sean Silverthorne
- 23 Dec 2014
- First Look
First Look: December 23
gap discourages research effort directed towards clean technologies. Carbon taxes and research subsidies may nonetheless encourage production and innovation in clean technologies, though the transition will typically be slow. We...
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Carmen Nobel
- 25 Jun 2014
- Lessons from the Classroom
FIELD Trip: Conquering the Gap Between Knowing and Doing
day." One month into the entrepreneurial project, teams are encouraged to take a tough look at the work they've done and the feedback they've received, to decide whether they are on the right track or need a radical course correction...
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- 21 Aug 2006
- Research & Ideas
How Europe Wrote the Rules of Global Finance
financial crises of 1997 and 1998. Today, the IMF is very cautious about encouraging countries to liberalize, and indeed generally IMF officials offer developing countries warnings about the serious risks involved. The OECD has retreated...
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by Ann Cullen