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All HBS Web
(3,587)
- People (1)
- News (940)
- Research (2,290)
- Events (7)
- Multimedia (37)
- Faculty Publications (1,237)
- 03 Oct 2013
- News
Study: Rankings Affect Student Applications
- 29 Mar 2015
- News
A look at nation’s vast wealth gap, in sharp relief
- 22 Aug 2014
- News
The fumbles in Ferguson
- 27 Sep 2017
- News
Uber Faces Potential London Ban
- 20 Nov 2011
- News
Occupy the Agenda
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Imagine the glee of marketers at the dawn of the Internet era—could anyone imagine a more sophisticated, precise way of reaching consumers? By tracking the purchasing habits of its prey, marketers could respond with targeted advertising...
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- 24 Jan 2012
- News
Free-Market Socialism
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
If Mad Men advertising hotshot Don Draper was operating on Madison Avenue today, he would find competition coming from more than just other ad firms. A recent study by Harvard Business School professor emeritus Alvin J. Silk and...
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- 09 Nov 2015
- News
The World's Most Influential Business Thinkers 2015
- 05 Mar 2018
- News
Our Newest Culture Warriors: Activist C.E.O.s
- 30 Apr 2015
- News
Business bookshelf: 'Strategy Rules' about Gates, Grove and Jobs
- 20 Jun 2018
- News
Here's what CEOs actually do all day
- 17 Jan 2013
- News
Reshoring manufacturing: Coming home
- March 1998 (Revised March 1999)
- Case
Dell Online
By: V. Kasturi Rangan and Marie Bell
Dell started online commerce for its PCs in 1996, and by 1997 had achieved a sales rate of $3 million a day. The case describes the internal process that led to these dramatic results and poses the question of how the firm should leverage this activity to meet Michael...
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Keywords:
Consumer Behavior;
Market Transactions;
Goals and Objectives;
Business Processes;
Distribution Channels;
Internet and the Web;
Information Infrastructure;
Competitive Advantage;
Computer Industry;
Retail Industry
Rangan, V. Kasturi, and Marie Bell. "Dell Online." Harvard Business School Case 598-116, March 1998. (Revised March 1999.)
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
years, curious to see if its ideas had stood the test of time. I was surprised by the book’s sober tone. It has a morning-after hangover vibe: “I guess last night was amazing, but I can’t remember it all; I must have blacked out. Now it...
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- 23 Sep 2011
- News