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Show Results For
-
All HBS Web
(12,351)
- People (20)
- News (1,650)
- Research (9,112)
- Events (24)
- Multimedia (52)
- Faculty Publications (7,521)
- 01 Dec 2011
- News
Inside MTV’s Global Fame
building a global business strategy to establish markets in countries such as Russia and China, which American business interests had largely ignored. Starting out, he crafted...
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- Web
Globalization - Faculty & Research
Freelancers ; Labor Markets ; Internet and the Web ; Digital Platforms ; Corporate Entrepreneurship ; Human Capital ; Change Management ; Globalized Firms View Details
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
technology is radically transforming the marketing function and the role of the marketing professional. The changes rippling through the View Details
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
trillion hedge fund industry to police itself with voluntary standards and codes. Codes of conduct and self-regulation programs are growing in popularity, but are these...
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Keywords:
by Martha Lagace
- May 2014
- Article
Right Up the Middle: How Israeli Firms Go Global
By: Jonathan Friedrich, Amit Noam and Elie Ofek
The article considers international business enterprises based in Israel and how they successfully expanded from their origins as small businesses. A common technique of those companies in which they focused on market entry in other countries whose markets were too...
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Friedrich, Jonathan, Amit Noam, and Elie Ofek. "Right Up the Middle: How Israeli Firms Go Global." Harvard Business Review 92, no. 5 (May 2014): 113–117.
- June 2002 (Revised July 2002)
- Case
NTT DoCoMo: Marketing i-mode
By: Youngme E. Moon
i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is...
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Keywords:
Price;
Marketing;
Marketing Channels;
Market Entry and Exit;
Market Participation;
Success;
Competition;
Internet and the Web;
Technology Adoption;
Mobile and Wireless Technology;
Telecommunications Industry;
Japan
Moon, Youngme E. "NTT DoCoMo: Marketing i-mode." Harvard Business School Case 502-031, June 2002. (Revised July 2002.)
- March 2002
- Case
2002 Global Coffee Summit: Searching for Solutions
By: Ray A. Goldberg and James M Beagle
Global coffee leaders gathered in 2002 to develop alternative market-based approaches that would ensure a sustainable supply of coffee and address the social and ecological issues confronted by a global depression in coffee prices.
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- September 2007 (Revised August 2008)
- Case
Suncor in the Oil Sands Industry
By: Forest L. Reinhardt and Nazli Uludere
Describes the economics, technology, and politics of the oil sands industry, focusing on one of the industry's leading firms. Oil sands deposits in Alberta represent a potentially vast reserve of hydrocarbons, but the extraction, refining, and transportation challenges...
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Keywords:
Economics;
Non-Renewable Energy;
Government and Politics;
Supply and Industry;
Natural Environment;
Competitive Strategy;
Environmental Sustainability;
Energy Industry;
Alberta
Reinhardt, Forest L., and Nazli Uludere. "Suncor in the Oil Sands Industry." Harvard Business School Case 708-023, September 2007. (Revised August 2008.)
- February 2008 (Revised June 2010)
- Case
Filling the Empty Quarter: Saudi Aramco and the World Oil Market
By: Noel Maurer
Maurer, Noel. "Filling the Empty Quarter: Saudi Aramco and the World Oil Market." Harvard Business School Case 708-048, February 2008. (Revised June 2010.)
- December 2006 (Revised August 2009)
- Case
Disney Consumer Products: Marketing Nutrition to Children
By: David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to...
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Keywords:
Age;
Nutrition;
Brands and Branding;
Corporate Social Responsibility and Impact;
Partners and Partnerships;
Social Issues;
Consumer Products Industry;
Consumer Products Industry
Bell, David E., and Laura Winig. "Disney Consumer Products: Marketing Nutrition to Children." Harvard Business School Case 507-006, December 2006. (Revised August 2009.)
- 12 PM – 1 PM EDT, 30 Sep 2014
- Webinars: Trending@HBS
Building a Global Brand: Why You Aren't Buying Venezuelan Chocolate
Building a Global Brand: Why you arent buying Venezuelan chocolate
The next wave of global challengers will be firms from emergent market countries like Brazil, China, and India. Who are these companies and what are the barriers they are trying to overcome?
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- 12 Oct 1999
- Research & Ideas
Porter’s Perspective: Competing in the Global Economy
articles, "Clusters and Competition: New Agendas for Companies, Governments, and Institutions" and "Competing Across Locations: Enhancing Competitive Advantage...
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Keywords:
Re: Michael E. Porter
- October 2010 (Revised January 2012)
- Case
Hony, CIFA, and Zoomlion: Creating Value and Strategic Choices in a Dynamic Market
By: Josh Lerner and Yiwen Jin
The private equity group Hony Capital considers what to do with their investment in Zoomlion, which has been successful to date. The question is whether to take their money off the table or to invest in their acquisition of a large Italian competitor.
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Keywords:
Private Equity;
Financial Strategy;
Investment;
Emerging Markets;
Financial Services Industry;
China
Lerner, Josh, and Yiwen Jin. "Hony, CIFA, and Zoomlion: Creating Value and Strategic Choices in a Dynamic Market." Harvard Business School Case 811-032, October 2010. (Revised January 2012.)
- March 1987 (Revised May 1988)
- Case
Inland Steel Co. Product Policy (A): Changing Markets and Technology
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (A): Changing Markets and Technology." Harvard Business School Case 587-134, March 1987. (Revised May 1988.)
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs...
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Keywords:
Brands and Branding;
Product Development;
Growth and Development;
Customer Value and Value Chain;
Digital Marketing;
Digital Strategy;
Segmentation;
Advertising;
Consumer Products Industry;
Consumer Products Industry;
United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
- November 2012
- Case
The Universalization of L'Oréal
By: Rajiv Lal and Carin-Isabel Knoop
In 2010, half of the world's cosmetics sales came from the so-called emerging markets for the first time; L'Oréal opened three new subsidiaries, in Egypt, Pakistan, and Kazakhstan; and the Paris, France-based cosmetics and personal care powerhouse declared its...
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Keywords:
Retailing;
Marketing;
Cosmetics Industry;
L'Oreal;
India;
R&D;
Globalization;
Product Development;
Research and Development;
Emerging Markets;
Retail Industry;
Latin America;
Asia;
Middle East
Lal, Rajiv, and Carin-Isabel Knoop. "The Universalization of L'Oréal." Harvard Business School Case 513-001, November 2012.
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
School, defines these multi-sided markets as platforms that serve two or more distinct groups of customers who value each other's participation. Examples: EBay provides markets for both buyers View Details
- May 2010 (Revised April 2012)
- Teaching Note
Global Knowledge Management at Danone (TN) (A), (B) and (C)
By: Amy C. Edmondson and Natalie Kindred
Teaching Note for 608107.
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- Research Summary
Buyers, Sellers, Manufacturers in China’s Emerging Market around 1900
Ever since the economic reforms in the post-Mao period China’s economy as an emerging market has attracted much interest. However, we tend to forget that China was already an emerging market at the turn of the 19th century, if not earlier. This... View Details
- 2017
- Working Paper
Lessons Unlearned? Corporate Debt in Emerging Markets
By: Laura Alfaro, Gonzalo Asis, Anusha Chari and Ugo Panizza
This paper documents a set of new stylized facts about leverage and financial fragility for emerging market firms following the Global Financial Crisis (GFC). Corporate debt vulnerability indicators during the Asian Financial Crisis (AFC) attributed to corporate...
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Keywords:
Corporate Debt;
Financial Fragility;
Firm-level Data;
Large Firms;
Emerging Markets;
Borrowing and Debt;
Corporate Finance;
Financial Condition
Alfaro, Laura, Gonzalo Asis, Anusha Chari, and Ugo Panizza. "Lessons Unlearned? Corporate Debt in Emerging Markets." Harvard Business School Working Paper, No. 17-097, May 2017. (Revised October 2017. NBER Working Paper Series, No. 23407, May 2017)