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Show Results For
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All HBS Web
(1,289)
- People (4)
- News (270)
- Research (843)
- Multimedia (3)
- Faculty Publications (514)
- 01 Apr 1998
- News
Microfinance's Big Payoff: Michael Chu and ACCION International
utilizes the one asset that exists in abundance in even the poorest and most fragile social sectors - people's self-initiative. It increases the productivity of the person engaged in economic activity, thereby creating new wealth, rather...
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- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential...
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Keywords:
Marketing;
Brand Management;
Brands;
Brand Building;
Brand Positioning;
Competitive Positioning;
Advertising;
Marketing Communication;
Biography;
Brands and Branding;
Product Marketing;
Emerging Markets;
Network Effects;
Demand and Consumers;
Marketing Communications;
Cost vs Benefits;
Perspective;
Advertising Campaigns;
Marketing Strategy;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 23 Feb 2011
- News
A Capitalist in China
last century: energy and infrastructure; agricultural commodities and food products; and natural resources, to name a few.” Kuhns is particularly bullish on China’s hydroelectric power potential. It’s a business he knows well. In 1984, as...
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- 23 Mar 2021
- Blog Post
A Lifelong Friendship: From Classmates in Cameroon to Roommates at HBS
from parents at the age of 10, waking up at 5am every day, ice cold showers, managing our time, money and food supplies over a semester with very little access to the outside world lots of fun! For seven years we built our friendship...
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- Web
Energy & Environment Club’s Icelandic Adventure! - Blog - Business & Environment
Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production 2024...
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- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
product upon entry, however only a few biosimilars have been approved in the U.S. since 2015, thereby largely preserving biologics from competition. We analyze European markets, which have had biosimilar competition since 2006. Using our...
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Keywords:
Sean Silverthorne
- 2017
- Book
Profits and Sustainability: A History of Green Entrepreneurship
By: Geoffrey Jones
This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who...
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Keywords:
Environmental Entrepreneurship;
Green Business;
Sustainability;
Entrepreneurship;
Ethics;
Business History;
Religion;
Environmental Sustainability;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Africa;
Asia;
Europe;
Latin America;
North and Central America;
Oceania
Jones, Geoffrey. Profits and Sustainability: A History of Green Entrepreneurship. New York: Oxford University Press, 2017.
- 01 Dec 2011
- News
At Your Service
what’s fueling the greens. Southwest Airlines would be red on food service. But Southwest doesn’t pay much attention to that, because getting better at food service would slow its turnaround time, which is a...
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Keywords:
Deborah Blagg;
customer service;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing;
Computer and Electronic Product Manufacturing
- 21 Feb 2005
- Research & Ideas
The VC Quandary: Too Much Money
stages is because smart people are looking at the same data. "You've got big companies that are addressing wide markets and there are gaps in the product portfolio," he said. "Engineers and View Details
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
that were more responsible and sustainable as well as how these strategies have faced constraints, trade-offs, and challenges of legitimacy. The industries covered range from sustainable finance and solar energy to organic food and wine,...
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Keywords:
Dina Gerdeman
- 06 Sep 2004
- What Do You Think?
How Do We Prepare for a World Without Cheap Oil?
Summing Up Is the end of cheap oil a challenge to the world? Yes. Will it affect our standard of living adversely? Not likely. At least that is the verdict of most of the large number of respondents to this month's column who rely on assumed human ingenuity combined...
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Keywords:
by James Heskett
- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
book. With an easy-to-follow four-week program, this low cholesterol cookbook will help you lower cholesterol naturally, with food and exercise. This low cholesterol cookbook delivers comprehensive recipes and a proactive meal plan to...
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- September 2023 (Revised January 2024)
- Case
AB InBev: Brewing Up Forecasts during COVID-19
By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud
In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev...
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Keywords:
Beer;
Forecasting;
COVID-19;
Decision;
Forecasting and Prediction;
Analytics and Data Science;
Crisis Management;
Decisions;
Financing and Loans;
Investment Return;
Resource Allocation;
Distribution;
Production;
Business Processes;
Strategic Planning;
Health Pandemics;
Digital Transformation;
Markets;
Food and Beverage Industry;
Belgium;
Europe;
Latin America;
North and Central America
Egan, Mark, C. Fritz Foley, Esel Cekin, and Emilie Billaud. "AB InBev: Brewing Up Forecasts during COVID-19." Harvard Business School Case 224-020, September 2023. (Revised January 2024.)
- 03 Jun 2015
- What Do You Think?
Is the Time Right for Self-Management?
Martin when a long-term strategic plan was put in place that called for the company to distribute its products through more than 100,000 locations of various kinds. The 25-fold increase in the number of distribution points called for more...
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- Web
Global - Global Activities 2020
of HBS faculty interviewing business leaders from Africa, Asia, Latin America, and the Middle East. The five new videos feature South African business leaders in banking (Cas Coovadia), retail (Shirley Zinn), food (Robbie Brozin),...
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- 21 Sep 2018
- News
HBS Association of Southern California Boosts Support for Startups
productive workshop.” Creighton Taylor (MBA 2014) pitched his pilot-stage company, Compass, to get guidance on investors, while Noemie Delfassy (MBA 2010) was there to refine her pitch to investors for her View Details
Keywords:
Margie Kelley
- 01 Mar 2010
- News
Eric Schiffer
sells something for $20 adds a penny cost, it’s meaningless. So we try to eliminate waste and increase productivity in every aspect, whether it’s compliance, shipping, handling, distribution, storage — we strive to find ways to deal with...
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- 18 Dec 2007
- First Look
First Look: December 18, 2007
software product over its entire lifetime, comprising six major "releases." In particular, we develop measures of modularity at the component level, and use these to predict patterns of evolution between successive versions of...
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Martha Lagace
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
engaging in a pre-eating ritual over a 5-day period helped participants reduce calorie intake (Experiment 1). Pairing a ritual with healthy eating behavior increased the likelihood of choosing healthy food in a subsequent decision...
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Keywords:
Sean Silverthorne
- 01 Jun 2016
- News
Up by the Roots
its wine, but inferior product from Canada and China had begun flooding the market, driving down retail prices from $50 a pound that year to $12 a pound by 2006. Instead of joining the family business, Hsu went to work for General Mills...
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Keywords:
Francis Storrs