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  • 21 Apr 2003
  • Research & Ideas

Will American Brands Be a Casualty of War?

overseas backlash against U.S. goods? A: Long before the Iraq conflict, the triumphal tone of America's global march set off a backlash. Brands such as McDonald's, Starbucks, and The Gap have become targets for protesters in many parts of the world. But so far... View Details
Keywords: by Sean Silverthorne
  • Web

Ignacio Lartirigoyen (MBA 2020) Talks Family Business, Bringing Children to HBS, and Agribusiness - MBA

Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged View Details
  • Portrait Project

Meka Millstone

I hope to act like a big yellow highlighter, helping others (and reminding myself) to focus on the important things in life: love, laughter, health, wealth (of all kinds), and happiness. As a business leader, I hope to help people feel View Details
  • 18 Apr 2022
  • News

Home Grown

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes With InMobi and now Glance, Naveen Tewari (MBA 2005) is at the forefront of a growing trend of global consumer technology companies created in Asia from the ground up. Growing... View Details
  • Summer 2018
  • Article

Why High-Tech Commoditization Is Accelerating

By: Willy C. Shih
Knowledge embedded within state-of-the-art production and design tools is a powerful force that is leveling the global technology playing field. It democratizes innovation and makes future competition more challenging. This paper describes the knowledge flows through... View Details
Keywords: Product Design; Product Commercialization; Product Development; Product Development Strategy; Production; Manufacturing Tools; Manufacturing; Manufacturing Industry; Engineering; Globalization; Goods and Commodities; Knowledge; Commercialization; Business Strategy; Corporate Strategy; Information Infrastructure; Technology Adoption; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North America; Asia
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  • 16 Jul 2018
  • Blog Post

3 Key Take-a-Ways From My Summer at Zalando

Plan. As we discussed in a wide range of cases during my first year at HBS, diversity is a key challenge for companies worldwide, especially those which are more tech-oriented. Although Zalando is in a good position compared to other tech... View Details
Keywords: Consumer Products / Retail
  • Career Coach

Aaron Mitchell

Aaron (HBS '11) has spent his career building expertise in Human Capital Management for Consumer Packaged Goods and Financial Services firms in the United States and Asia. He is currently the Head of Talent... View Details
  • Fast Answer

Black Business Leaders and Entrepreneurship

Filling the Gap: Underserved Markets in the Black Community  Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker librarian.   Research Task View Details
  • 21 Mar 2011
  • Research & Ideas

Are We Thinking Too Little, or Too Much?

While all good managers should be able to make snap decisions in high-pressure situations, they may miss out on good opportunities—and fall into ruts—when they make quick decisions strictly out of habit. Too... View Details
Keywords: by Carmen Nobel

    Victor Emanuel

    During World War II, Emanuel produced all types of military aircraft, including giant bombers, aircraft carriers, and cruisers. After the war, Emanuel led the conversion of AVCO from a producer of aircraft and heavy goods to a... View Details
    Keywords: Automotive & Aerospace
    • 01 Sep 2008
    • News

    Negative Ad Power

    that is out of bounds in the consumer marketplace. — John A. Quelch is senior associate dean at HBS and a marketing expert. Katherine E. Jocz is an HBS research associate. They are the authors of Greater Good: How View Details
    Keywords: John A. Quelch;Katherine E. Jocz; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
    • 17 Nov 2016
    • News

    Wired for Innovation

    exploring the feasibility of canopy tours of the rainforest. “I was interested in startups and had experience in Latin America, so it seemed like a good fit after HBS,” recalls Skelly. “We wound up building what was essentially a... View Details
    Keywords: Deborah Blagg; Electric Power Generation, Transmission, Distribution; Utilities
    • 06 Dec 2021
    • News

    Elevator Pitch: Power Sourced

    Illustration by Drue Wagner Illustration by Drue Wagner Chaku Foods Nikki Okrah (MBA 2021), CEO and Founder Concept: A snack-food company in Okrah’s native Ghana that is building farming supply chain infrastructure for other consumer... View Details
    Keywords: agriculture; Africa; food manufacturing; entrepreneurship; startup; Agriculture; Food Manufacturing; Manufacturing
    • 17 Nov 2015
    • News

    How to Prepare for Shark Tank

    take it in stride," Stolar said. "It’s just too amazing of a platform for a consumer good company to not make it happen." Read more about Stolar and Barbera’s experience, plus their four tips for future... View Details
    Keywords: Chemical Manufacturing; Manufacturing
    • 01 Dec 2015
    • News

    Case Study: Bionic Banking

    hope of digging into Wall Street’s high profit margins. Current robo-advisors focus on passive “buy-and-hold” strategies, selecting a handful of low-cost exchange traded funds (ETFs), investing the funds according to a standard portfolio model, and facilitating... View Details
    • 12 May 2015
    • Blog Post

    A Summer Internship in General Management

    experiences. I was invited to interview during the January interview period and received my offer at the end of the week. What surprised you the most about your internship? I was truly surprised by the nature of the general manager role. At General Mills, and at many... View Details
    • 01 Jun 2023
    • News

    Spray Canon

    ago, there was much more good art available than there were collectors. Now, for some of the young artists I show, we get more than 100 emails for each available painting. So it’s completely skewed.” But art dealers also have to protect... View Details
    Keywords: Dan Morrell; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
    • 11 Jun 2001
    • Research & Ideas

    E-Commerce Unplugged

    behavior. Good examples of such companies are leaders in the consumer packaged-goods industry such as Coca-Cola, PepsiCo, Procter & Gamble and Kraft Foods—or retail organizations such as Wal-Mart and... View Details
    Keywords: by Nitin Nohria & Marty Leestma

      Eric Boutin

      AI. Prior to dRx, Eric was Founder and CEO of Evolve, an AI-powered consumer tech company, which was acquired by HubSpot (NYSE: HUBS). He was Founder and CEO of Good Start Genetics, a reproductive health and... View Details
      Keywords: Healthcare
      • 16 Feb 2004
      • Research & Ideas

      Marketing Wine to the World

      industry. Buyer power appears to be higher in the Old World. Consumers are more sophisticated and somewhat more price sensitive in the Old World than in the New World. More sales occur through supermarkets and other off-premise locations... View Details
      Keywords: by Manda Salls; Consumer Products; Consumer Products; Consumer Products