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Show Results For
- All HBS Web
(1,889)
- People (13)
- News (446)
- Research (949)
- Events (7)
- Multimedia (6)
- Faculty Publications (428)
- 01 Sep 2018
- News
The True Value of a Tweet
Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to revenues? Here, Associate... View Details
Keywords: Jen McFarland Flint
- Profile
Jackie Burgos
leaders who make a difference. I met a number of alums who all spoke highly of the HBS experience; their stories sold me right away.” With HBS in the back of her mind, she explored a number of career opportunities that would expand her... View Details
- Web
Commercial Videotaping & Photography | About
rpassias@hbs.edu , Director of Digital Media & Marketing Projects. Harvard Business School reserves the right to refuse to grant permission for any reason, including the... View Details
- Profile
Kaki Ettinger
fascinated by the rapidly growing power of digital tools, and since then have remained committed to a career in technology and media. But for me, the "what" was easier than the "how" - I knew where I wanted to make an... View Details
- 20 Jul 2015
- Blog Post
My Journey to Working with At Night Management / PRMD Music
working in the iTunes group. For many years, it was the most important digital release platform in the music industry. Yet we were disconnected from the creative part of the industry, far away from the people pushing the boundaries... View Details
Keywords: Entertainment / Media / Sports
- February 2019
- Case
Halliday's OASIS
By: Scott Duke Kominers and Nicole Tempest Keller
Wade Watts has won control of the OASIS – a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform’s potentially negative externalities. View Details
Keywords: Managing Markets; Corporate Responsibility; Virtual Reality; Digital Platforms; Management; Corporate Social Responsibility and Impact; Social Media; United States
Kominers, Scott Duke, and Nicole Tempest Keller. "Halliday's OASIS." Harvard Business School Case 819-106, February 2019.
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
technology-driven efforts to sway their votes, and from as far away as Russia, according to US government claims. Social media in general and Facebook specifically were the primary weapons of choice. It worked so well that spending by US... View Details
Keywords: by George Riedel
- 01 Dec 2014
- News
Forecasting ’15
Then we networked that digital information together. And now we can analyze that information in new and powerful ways. That’s really going to be the big payoff from the feeding of the electronic health records process. Because View Details
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
have to jump to a new job right away. I decided this was the opportunity to go all in on food." Finding the right recipe for success In 2016, Cynthia founded Confetti Kitchen, an online View Details
- 01 Dec 2016
- News
The Future of Books
living in an HBS case study over the last 15 years, as the book industry has been transforming itself into a more digital industry. As recently as five years ago, some of the crystal ball folks said, “Oh, physical books are going to go... View Details
- March 2016
- Supplement
Advertising Experiments at RestaurantGrades
By: Weijia Dai, Hyunjin Kim and Michael Luca
This exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The... View Details
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
to be a successful media executive and leader in the digital media space, and her unique perspective and experiences will be valuable in building The Blaze as a vibrant,... View Details
- August 2009 (Revised January 2012)
- Case
Pandora: Royalties Kill the Web Radio Star? (A)
By: Robert C. Pozen and Alex Curtis Rosenfeld
Joe Kennedy, president and CEO of Pandora, one of the largest and most popular web (Internet) radio broadcasters, had just received bad news. The Copyright Royalty Board (CRB) had announced its decision to increase the royalties required to be paid by the web radio... View Details
Keywords: Profit; Governing Rules, Regulations, and Reforms; Copyright; Laws and Statutes; Rights; Internet and the Web; Media and Broadcasting Industry
Pozen, Robert C., and Alex Curtis Rosenfeld. "Pandora: Royalties Kill the Web Radio Star? (A)." Harvard Business School Case 310-026, August 2009. (Revised January 2012.)
- 01 Dec 2006
- News
Faculty Books
Invisible Engines by David S. Evans, Andrei Hagiu, and Richard Schmalensee (MIT Press) Assistant Professor Hagiu and his coauthors offer detailed studies of the personal computer, video-game console, PDA, smart mobile phone, and digital... View Details
- 01 Mar 2017
- News
Swimming with the Stream
shifting in the streaming era. The Remix Before release Old Model: Find the right label New model: Find the right platform If you’re an independent artist, music distribution platforms like TuneCore and CD... View Details
Keywords: Dan Morrell
- 28 May 2019
- News
Case Study: Building the Base
Illustration by Edmon de Haro Illustration by Edmon de Haro The idea for the Portland, Oregon–based digital media startup News Bling was born out of the late-night hours of November 8, 2016, when Nupur Patel... View Details
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
content themselves with thinking that even if there isn't an immediate payoff for doing the right thing, then at least the goodwill they build up with the public will provide a buffer to offset negative publicity when something goes... View Details
- Web
Accessibility | About
and expands coverage to include all digital content, including internal-facing sites. The policy was established to promote equal access to information technology and digital content and to improve the user... View Details
- 15 Apr 2021
- News
Bringing Light to the Fight
outcomes. Public interest in the illness could also drive funding toward breast cancer research. Breast Cancer Foundation NZ launched a media campaign to spotlight the disease, and Smyth’s mother gave her daughter permission to talk about... View Details
- October 2020 (Revised April 2022)
- Case
When Institutions Fail: HIV/AIDS in the 1980s
By: Tom Nicholas and Christian Godwin
During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting... View Details
Keywords: Ethics; Policy; Government and Politics; Health Pandemics; History; Rights; Media; Organizations; Business and Community Relations; Religion; Social Psychology; Identity; Prejudice and Bias; Social Issues; Public Opinion; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; United States
Nicholas, Tom, and Christian Godwin. "When Institutions Fail: HIV/AIDS in the 1980s." Harvard Business School Case 821-002, October 2020. (Revised April 2022.)