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14 Oct 2014
News

A legacy of social and environmental respect

Akshay Kumar Parija (AMP 172, 2007) was already a successful international banker when he arrived at HBS in 2006. Today, however, he credits the AMP with helping him develop his courage and creativity—two character traits that set his life on a new course to preserve... View Details

31 Aug 2020
What Do You Think?

Why Don’t More Organizations Understand the Power of Diversity and Inclusion?

“many of our existing leaders have not had the experience of not being included in their companies’ cultures because of factors related to their... View Details

Keywords: by James Heskett

07 Aug 2017
Blog Post

A Summer Internship with the City of Boston

nonprofits, cultural institutions, and like-minded corporations. My clients included cause-related NGOs like Freedom to Marry and Al Gore’s Climate Reality Project, the American Museum of Natural History,... View Details

2022
Book

Empires of Ideas: Creating the Modern University from Germany to America to China

By: William C. Kirby

The modern university was born in Germany. In the twentieth century, the United States leapfrogged Germany to become the global leader in higher education. Will China challenge its position in the twenty-first?
Today American institutions dominate nearly every... View Details

Keywords: University; Higher Education; History; United States; Germany; China

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22 Jan 2007
Working Paper Summaries

“Don’ts" and "Do’s”: Insights from Experience in Mitigating Risks of Western Investors in Post-Communist Countries

Keywords: by Charalambos A. Vlachoutsicos & Paul R. Lawrence

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

Speaker's Box, Journal of Advertising Research

“Speaker’s Box” invites academics and practitioners to identify potential areas of research affecting marketing and advertising. Its intention is to bridge the gap between the length... View Details

24 Nov 2008
Research & Ideas

Harvard Business School Discusses Future of the MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details

Keywords: by Roger Thompson & HBS Bulletin; Education

2018
Article

Cracking the Organizational Challenge of Pursuing Joint Social and Financial Goals: Social Enterprise as a Laboratory to Understand Hybrid Organizing

By: Julie Battilana

While in recent decades the social and business sectors have evolved on fairly separate tracks, today companies are increasingly expected to generate social value in addition to profit. As a result, they also increasingly face the distinct challenge of pursuing social... View Details

Keywords: Hybrid Organizations; Hybrid Organizing; Multiple Goals; Social Enterprise; Goals and Objectives; Organizational Design; Organizational Culture

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August 2020
Article

A History of Prescription Drug Monitoring Programs in the United States: Political Appeal and Public Health Efficacy

By: A Jay Holmgren, Alyssa Botelho and Allan M Brandt

Prescription drug monitoring programs (PDMPs) have become a widely embraced policy to address the US opioid crisis. Despite mixed scientific evidence on their effectiveness at improving health and reducing overdose deaths, 49 states and Washington, DC have adopted... View Details

Keywords: Health Disorders; Information Technology; Programs; Technology Adoption; History; Government and Politics; Policy; United States

Citation

Bibliography - The Art of American Advertising

Columbia: University of Missouri Press, 1987. Laird, Pamela Walker. Advertising Progress: American Business and the Rise of Consumer Marketing . Baltimore: John Hopkins University Press, 1998. Lears,... View Details

The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

exhibition then traveled to Chicago, another metropolis where the worlds of executives, advertisers, designers, photographers, and patrons of high culture merged. The NAAI show... View Details

2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking

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09 Sep 2015
Research & Ideas

Leadership Lessons of the Great Recession: Options for Economic Downturns

that had left the company in a compromised state. Over the next six years, Cote worked to turn Honeywell around through implementing a series of improvements in the company’s operating systems, forming a single View Details

Keywords: by Sandra Sucher & Susan Winterberg; Aerospace; Electronics

December 2016
Article

Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details

Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts

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26 Jan 2024
Blog Post

Career Advice from the Guests of the HBS Climate Rising Podcast

be impacted by the effects of climate change, so it is critical to have people in many areas who want to find solutions and drive forward the climate agenda. Every role will need to take climate action and every organization will need... View Details

06 Jan 2022
News

How Corporate America Has Changed After the Capitol Attack

01 Dec 2009
News

Broad Range of Interests Among Nine New Faculty

years, that’s an enormous technological transition. So the questions of how firms can organize themselves to do it, and what kinds of governance mechanisms will support and encourage them to do that, seem to... View Details

Keywords: Margie Kelley

15 Dec 2008
Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

integrity? A: The more effective large companies have recognized that preserving the social icon's distinctive culture and business approach is essential to preserving its key success factors. Consequently, they retain a large degree... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage

Scrapbooks & Collectibles- The Art of American Advertising

, May 1885 28 By the 1880s, the popularity of the coveted, mass-produced trade cards and souvenir materials inspired a mania for collecting. “In a culture not yet saturated with manufactured images,”... View Details

17 Mar 2017
News

Schwarzman on Blackstone and the Value of an MBA

market leader with $330 billion dollars in assets under management. Along the way, he has emerged as a patron of education, best known for launching the Schwarzman Scholars, an academic and cultural... View Details

Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises