Publications

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01 Mar 2018
News

Realizing The Potential Of One Harvard

Collaboration Leads to New Programs for Business and Education Two new programs developed and led by HBS faculty in collaboration with colleagues from across Harvard University—one in business analytics and another in school... View Details

Robert H. Sorensen

Sorensen led Perkin-Elmer to become one of the premier diversified technology companies in the United States. It developed the first commercial super minicomputer in 1979. During his CEO tenure, sales and earnings more than tripled and Perkin-Elmer grew to become the... View Details

Keywords: Computers & Electronics

Article

Some Uses of Happiness Data in Economics

By: Rafael Di Tella and Robert MacCulloch

Keywords: Happiness; Analytics and Data Science; Economics

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Profile

Kayode Ogunro

employer. How has HBS prepared you for your new job? My job will require a substantial amount of travel to Europe and Africa and more hands on management of deals and projects than I would face with a typical investment firm. My HBS experience has definitely helped me... View Details

Keywords: Investment Management / Hedge Fund; Venture Capital / Private Equity; Financial Services; Energy / Extractive Minerals; Manufacturing

22 Sep 2015
News

Promoting a Healthy Policy Agenda

different factors to be considered. And so bringing a very objective and analytical approach to that, I think, is important and helpful.” (Published September 2015) View Details

01 Mar 2010
News

The Meaning of Ramadi

Campbell (MBA '07) Courtesy Donovan Campbell One day in April 2007, my phone started ringing during a customer analytics class at HBS. I kept hitting silence, but the phone kept ringing. Thirteen calls and one very annoyed professor... View Details

Keywords: Donovan Campbell; National Security and International Affairs; Government

Fast Answer

HBS Course: Real Estate Private Equity - Research Resources

LSEG Workspace
PE data includes investments, portfolio company and firm profiles, exits and fundraising information. Moody’s Analytics CRE Search millions of real estate data points that cover every commercially... View Details

January 2021
Article

Using Models to Persuade

By: Joshua Schwartzstein and Adi Sunderam

We present a framework where "model persuaders" influence receivers’ beliefs by proposing models that organize past data to make predictions. Receivers are assumed to find models more compelling when they better explain the data, fixing receivers’ prior beliefs. Model... View Details

Keywords: Model Persuasion; Analytics and Data Science; Forecasting and Prediction; Mathematical Methods; Framework

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Profile

Ann DeWitt

respects. The other was the HBS network. "It's very different from the scientific network I'm already a part of," Ann says. "HBS would allow me to extend my science network into the business community." Seeing the whole The pre-MBA View Details

2021
Chapter

Building Small Business Utopia: How Artificial Intelligence and Big Data Can Increase Small Business Success

By: Karen G. Mills and Annie Dang

Small business lending has remained unchanged for decades, laden with frictions and barriers that prevent many small businesses from accessing the capital they need to succeed. Financial technology, or “fintech,” promises to change this trajectory. In 2010, new fintech... View Details

Keywords: Big Data; Fintech; Artificial Intelligence; Small Business; Financing and Loans; Capital; Success; AI and Machine Learning; Analytics and Data Science

September 2020 (Revised February 2024)
Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

March 2015 (Revised June 2015)
Case

Medalogix

By: Richard G. Hamermesh and Matthew G. Preble

This case examines an exciting new approach to health care that will help care providers identify when hospice services are the appropriate type of care for patients. The company, Medalogix, already has a product on the market that uses a proprietary algorithm to... View Details

Keywords: Health Care; Health Care Entrepreneurship; Health Care Services; Implementing Strategy; Dissemination; Innovation; Market Selection; Health; Health Care and Treatment; Analytics and Data Science; Marketing Strategy; Innovation and Management; Innovation Strategy; Health Industry; United States

Educators

entrepreneurs and business leaders from across emerging markets, was a goldmine. It allowed me to explore questions on emerging market business issues from the eyes of those on the ground. CEM also provided me fruitful ground to experiment with View Details

08 May 2019
News

Fellowships Enable Students to Broaden Their Impact

the data analytics team, he brought to the nonprofit his solid background in behavioral economics from Emory University and his financial acumen from his trading days. Agarwal’s goal was to use data and technology to help make the schools... View Details

Keywords: Educational Support Services; Educational Services

March 27, 2017
Article

How the Water Industry Learned to Embrace Data

By: Frank V. Cespedes and Amir Peleg

Most current talk about “big data” seems to assume the disintermediation or replacement of physical assets by digital technologies. But a bigger and more impactful trend is the use of online tools to improve physical asset utilization in many traditional off-line... View Details

Keywords: Information Technology; Analytics and Data Science; Organizational Change and Adaptation; Utilities Industry

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February 2017 (Revised April 2018)
Case

Shopkick: The Power of Shopper Data

By: John Deighton, Allison Ciechanover and Mike Horia Todorescu

Keywords: Big Data; Mobile App; Marketing; Mobile and Wireless Technology; Analytics and Data Science

Educators

Article

Gathering Data for Archival, Field, Survey, and Experimental Accounting Research

By: Robert Bloomfield, Mark W. Nelson and Eugene F. Soltes

In the published proceedings of the ﬁrst Journal of Accounting Research Conference, Vatter (1966) lamented that “Gathering direct and original facts is a tedious and difﬁcult task, and it is not surprising that such work is avoided.” For the 50th JAR Conference,... View Details

Keywords: Archival; Data; Experiment; Empirical Methods; Field Study; Analytics and Data Science; Surveys; Financial Reporting