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Show Results For
- All HBS Web
(1,981)
- People (3)
- News (597)
- Research (1,041)
- Events (7)
- Multimedia (5)
- Faculty Publications (386)
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall Product failures create managerial challenges for... View Details
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
spending. Real estate costs are high. The taxation and legislation system is complex and difficult to navigate. Vijay Jain said he left a "cushy" job in investment banking to take advantage of the huge potential promised by India's retail industry. In 2002 he... View Details
- 22 Dec 2015
- First Look
December 22, 2015
co-creation of markets and value, multinationals without firm-specific advantages, and born-global firms. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50242 November 13, 2015 Harvard Business Review If CEOs Care About... View Details
Keywords: Carmen Nobel
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says... View Details
- 04 Feb 2016
- News
From Super Bowl to STEM Bowl
families. Led by Santa Clara University professor Juan Montermoso (DBA 1977), a member of the Community Partners team, SCU business students developed plans to engage area technology firms as partners or sponsors as well as create a View Details
- 01 Feb 2002
- News
Burger Art
Talk about thinking outside the box! Since time immemorial, Americans have slapped and shaken ketchup bottles at their peril, hoping the red stuff would mostly wind up on their burgers and not in their laps. Well, that's all so yesterday,... View Details
- 29 Mar 2017
- Research & Ideas
The Story of Why Humans Are So Careless With Their Phones
Silvia Bellezza is an assistant professor of marketing at Columbia Business School. Joshua M. Ackerman is an assistant professor of psychology at University of Michigan. Francesca Gino is the Tandon Family Professor of Business... View Details
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
'86). She is global marketing director at Baxter Healthcare. She recalled that while living in the United Kingdom, her children started a lemonade stand but few potential customers even gave it a second glance. In the U.S., she said, you... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
should not be separated. In their session, "Managing the Brand-Product Continuum in Global Markets," David Arnold, a former professor at Harvard Business School and author of the forthcoming book The Mirage of Global Markets: How Globalizing Companies Can... View Details
- 17 Mar 2015
- First Look
First Look: March 17
allows bank depositors to remain "sleepy": they do not have to pay attention to transient fluctuations in the market value of bank assets. In contrast, shadow banks create money-like claims by giving their investors an early... View Details
Keywords: Sean Silverthorne
- 01 Jun 2006
- News
The Baby Business
families. By viewing this widespread activity through the lens and logic of markets — and daring to define it in terms of supply, demand, and property rights — Spar aims to bring realism and thoughtful public-policy debate to a subject... View Details
- 14 Nov 2006
- First Look
First Look: November 14, 2006
Business School Case 707-012 Clearwater was trying to market value-added products in a traditionally commodities based industry while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater... View Details
Keywords: Sean Silverthorne
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the... View Details
- 01 Dec 2017
- News
2017 in Real Estate: A Local Business Goes Global
increasing geopolitical risks. This was a year of uncertainty: There was a new American president inaugurated; big election cycles in France, Germany, and Italy; and the question of Brexit. You would expect all those things to slow the... View Details
Keywords: Real Estate
- 27 Oct 2014
- Research & Ideas
The Coffee Economy That Bloomed Out of Nowhere
another 30 years," says Lurtz, the Harvard-Newcomen Fellow at Harvard Business School. "How do you build these institutions that you need for market agriculture in a place where maybe there are laws on the books, but there's not much... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
Keywords: by James E. Aisner
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
attract desirable customers. "On the face of it, price coherence seems good for consumers because they get a benefit for choosing the intermediary, and they pay no additional fee," says Benjamin G. Edelman, an associate professor at Harvard Business School in the... View Details
- 01 Dec 2009
- News
Taking the Plunge
high-end, traditional model toilets it introduced to the U.S. market in 1989, the Washlet, as the bidet-toilet is known, has been a much tougher sell. In “TOTO: The Bottom Line,” HBS associate professor Mary Tripsas considers barriers to... View Details
- 01 Jun 1999
- News
A Random Sampling of HBS Graduates in the News
who spend a lot of time in their cars. Recently, Chen and Searle began market tests for *CD ("Star CD"), their new cellular-phone service that identifies songs and artists for listeners who call wanting to know more about the music... View Details
Keywords: Nancy O. Perry
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details