viral marketing - Publications - Faculty & Research

07 Dec 2016
HBS Case

Why Millennials Flock to Fintech for Personal Investing

into an underserved market by allowing clients to invest as little as $5,000. Wealthfront doesn’t even charge a fee for assets of less than $10,000—and even after that charges a 0.25 percent fee, as opposed to fees of 2 to 3 percent by... View Details

Keywords: by Michael Blanding; Financial Services

14 Apr 2021
News

The First Five Years: Mike Gandy Auzenne (MBA 2016)

due to my relationship with Austin. The hardest part is feeling like I am being impactful enough given I work long hours in my current job [director of marketing analytics at Inspire Brands] and am not able to commit as much time as I... View Details

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

their wares on e-commerce platforms, marketing through social media channels, and finding new ways to reach customers. In this environment, Americans should remember to shop small and support their local businesses, many of which are... View Details

Keywords: by Danielle Kost; Retail

13 Mar 2019
News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

it was an incredible example of the power of marketing, regardless of whether you have a better product.” Wiegele: “Since I design our ads and run our marketing, I’m always thinking about the ‘Dumb Ways to Die’ case and the Science of View Details

06 Mar 2012
First Look

First Look: March 6

U.S. corporations, which enjoy ready access to the deepest capital markets in the world. Venture capital, for example, and the public equity markets that support it, has channeled money to innovative ideas... View Details

Keywords: Sean Silverthorne

20 Aug 2014
News

With No Time to Lose

recent viral #icebucketchallenge campaign. But in this case, everyone who did the challenge also made a donation. “I can easily count more than 20 HBS people who have been actively building and serving on various roles as volunteers,”... View Details

Keywords: Margie Kelley

26 May 2022
News

Bidding Up

morning on October 12, 2020, a home security system captured a moment that would go viral on social media. [knocking] Bob Wilson: Paul? JH: Bob Wilson and his wife Mary had walked across the street to his colleague Paul Milgrom’s house to... View Details

02 Feb 2016
First Look

February 2, 2016

close association between the characteristics of actors’ environment and the processes of network formation among actors. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50445 Accounting Data, Market Values, and the Cross... View Details

Keywords: Sean Silverthorne

01 Dec 2015
News

Golden State of Mind

pedigree, becoming a VC wasn’t the original plan. Instead, Tim Draper wanted to be an entrepreneur. He had some good ideas, he says, which ran the gamut from digitizing music (back in the early 1980s) to a new global stock market to... View Details

Keywords: Julia Hanna

01 Sep 2018
News

September 2018 Alumni and Faculty Books

entrepreneurial powerhouse. Carolyn’s mix of pep talk and tough love got Tyra to where she is today, and here they pay it forward to empower readers. Whether they’re writing about watching Tyra’s most imperfect moment go viral or how... View Details

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

treat non-hospitalized patients with COVID-19. Dapansutrile aims to selectively target the immune system’s intense inflammatory response to the SARS-CoV-2 viral infection that can lead to a “cytokine storm.” As such, it is well positioned... View Details

Publications