testing - Publications - Faculty & Research

29 Nov 2016
News

Donald Trump’s ‘truths’ often fail the test

13 May 2015
Blog Post

Former Engineer Gives Consulting a Test Drive

The majority of HBS students choose to do an internship in between their first and second years. Some students choose to continue down paths they pursued prior to business school, while others use the summer to try out new function areas or industries. Nneka Ezeigwe... View Details

16 Jan 2024
Video

Hypothesis Testing in Business: Null vs. Alternative

16 Mar 2020
News

Moderna Announces Start of Coronavirus Vaccine Testing

National Customer Orientation: An Empirical Test across 112 Countries

Customer orientation is a central tenet of marketing. However, less is known about how customer orientation varies across countries and time. Mintz, Currim, and Deshpandé (Eur. J. Mark., 56: 1014–1041, 2022) propose a country-level construct, national customer... View Details

05 Jul 2006
Working Paper Summaries

Empirical Tests of Information Aggregation

Keywords: by Pai-Ling Yin; Technology; Web Services

February 1977 (Revised January 1982)
Case

Bay Area Test Instruments, Inc.

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15 Sep 2008
News

Teaching To The New Test

Response

Kiva as a Test of Our 'Societal Creativity'

Response to "Kiva and the Birth of Person-to-Person Microfinance" by Matt Flannery (Innovations case discussion) View Details

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Article

Organization Transformation as Punctuated Equilibrium: An Empirical Test

By: Michael Tushman and E. Romanelli

Keywords: Organizations; Transformation; Information

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January 1984 (Revised January 1989)
Teaching Note

Teradyne, Inc.--1979: Semiconductor Test Division (A), Teaching Note

By: Benson P. Shapiro

Teaching Note for (9-581-023). View Details

Keywords: Semiconductor Industry

Citation

Research suggests that well-run boards take the process of self-evaluation quite seriously, often using a combination of director surveys and personal interviews to assess the functioning and effectiveness of the board, its committees, and its individual members.... View Details

24 Feb 2016
Research & Ideas

Why It's Best to Take Tests Early in the Day

Here’s a tip for parents of school-aged children. If your kids must take a standardized test, it’s best to do so either first thing in the morning or right after recess. On average, students perform best on tests at the start of the... View Details

Keywords: by Carmen Nobel; Education

2019
Article

Time Series Experiments and Causal Estimands: Exact Randomization Tests and Trading

By: Iavor I Bojinov and Neil Shephard

We define causal estimands for experiments on single time series, extending the potential outcome framework to dealing with temporal data. Our approach allows the estimation of a broad class of these estimands and exact randomization based p-values for testing causal... View Details

Keywords: Causality; Nonparametric; Potential Outcomes; Trading Costs; Mathematical Methods

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June 23, 2021
Article

Research: When A/B Testing Doesn't Tell You the Whole Story

By: Eva Ascarza

When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While... View Details

Keywords: Customer Retention; Churn; Targeting; Market Research; Marketing; Investment Return; Customers; Retention; Research

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Article

Money is No Object: Testing The Endowment Effect in Exchange Goods

By: Dan Svirsky

We present a new experimental design to test whether the endowment effect exists for exchange goods, like money. We compare three groups to a baseline: one endowed with money, one endowed with chocolate coins, and one endowed with chocolate coins described as "tokens."... View Details

Keywords: Perception; Valuation; Goods and Commodities; Attitudes

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2021
Working Paper

Pandemic Schooling Mode and Student Test Scores: Evidence from U.S. States

By: Clare Halloran, Rebecca Jack, James C. Okun and Emily Oster

We estimate the impact of district-level schooling mode (in-person versus hybrid or distance learning) on test scores. We combine Spring 2021 state standardized test score data with comprehensive data on schooling in the 2020-21 school year across 12 states. We find... View Details

Keywords: COVID-19 Pandemic; In-person Schooling; Distance Learning; Outcomes Measurement; Health Pandemics; Education; Performance Evaluation

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