social trends - Publications - Faculty & Research

07 Apr 2023
Research & Ideas

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

allegations Because social media posts can affect short-term demand for specific coins or tokens, securing promotion by influencers is big business that has ensnared some big names. In February 2021, Lindsay Lohan tweeted to her more than... View Details

Keywords: by Kristen Senz

20 Dec 2018
Research & Ideas

Most Popular Stories and Research Papers of 2018

and social posts in 2018. Tell us in the comment section below what you thought were the most interesting business trends of the year and what you expect in 2019. Kids of Working Moms Grow into Happy Adults... View Details

Keywords: by Sean Silverthorne

22 Apr 2024
Research & Ideas

When Does Impact Investing Make the Biggest Impact?

The idea of supporting social change has propelled impact investing assets to more than $1 trillion. But what if those funds aren’t as impactful as investors expect? Recent Harvard Business School research indicates that while impact... View Details

Keywords: by Rachel Layne

09 Apr 2007
Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

particularly interested in certified process standards. For example, ISO 14001 is focused on environmental management, and ISO 9000 on quality management. Social Accountability (SA) 8000 focuses on labor management. (ISO is the... View Details

Keywords: by Martha Lagace

February 2020 (Revised January 2024)
Case

Wellthy: The Economics of Caring

By: Brian L. Trelstad and Joseph B. Fuller

In 2014, Lindsay Jurist-Rosner (MBA ’09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her... View Details

Keywords: B2B Vs. B2C; Future Of Work; Health; Social Entrepreneurship; Growth and Development Strategy; Health Industry; United States

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Research Summary

The Exercise and Development of Leadership

My research in this stream contributes to three recent trends in leadership scholarship. The first is the resurgence of a perspective less preoccupied with leaders' impact on organizational performance and more with their function as sources and symbols of the... View Details

21 May 2014
Working Paper Summaries

The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research

Keywords: by George Serafeim

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

the high cost of replacing iPod batteries (since corrected). The newsgroups, discussion boards, and blogs may contain the seeds of ideas and notions about cutting-edge behaviors suggestive of everything from future business opportunities to View Details

Keywords: by James Heskett

03 May 2004
Research & Ideas

Business History around the World

class system, or an alleged "anti-industrial" bias of its social elite, or the post-1945 flirtation with socialism and extensive state intervention. We maintain that comparisons which use the... View Details

Keywords: by Cynthia Churchwell

03 Mar 2010
What Do You Think?

To What Degree Does “Identity” Affect Economic Performance?

the commitment and loyalty of employees who perceive themselves as the most disposable of corporate assets ." What will it take to turn around negative trends in "identity"? Ajay Kumar Gupta suggests that "creation of... View Details

Keywords: by Jim Heskett

17 Jun 2014
First Look

First Look: June 17

Publications August 2013 California Management Review What Impact? A Framework for Measuring the Scale & Scope of Social Performance By: Ebrahim, Alnoor, and V. Kasturi Rangan Abstract—Organizations with View Details

Keywords: Sean Silverthorne

July 2022
Teaching Plan

Wellthy: The Economics of Caring

By: Brian Trelstad

Teaching Plan for HBS Case No. 320-028. In 2014, Lindsay Jurist-Rosner (MBA ’09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a... View Details

Keywords: B2B Vs. B2C; Future Of Work; Health; Social Entrepreneurship; Growth and Development Strategy; Health Care and Treatment; Recruitment; Corporate Social Responsibility and Impact; Health Industry; United States

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March 2018
Article

How Context Affects Choice

By: Raphael Thomadsen, Robert P. Rooderkerk, On Amir, Neeraj Arora, Bryan Bollinger, Karsten Hansen, Leslie John, Wendy Liu, Aner Sela, Vishal Singh, K. Sudhir and Wendy Wood

Due to its origins in the literature on judgment and decision-making, context effects in marketing are construed exclusively in terms of how choices deviate from utility maximization principles as a function of how choices are presented (e.g., framing, sequence,... View Details

Keywords: Decision Making; Decision Choices and Conditions; Situation or Environment; Consumer Behavior

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March 2023
Article

Giving-by-proxy Triggers Subsequent Charitable Behavior

By: Samantha Kassirer, Jillian J. Jordan and Maryam Kouchaki

How can we foster habits of charitable giving? Here, we investigate the potential power of giving-by-proxy experiences, drawing inspiration from a growing trend in marketing and corporate social responsibility contexts in which organizations make charitable... View Details

Keywords: Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving; Behavior

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12 Dec 2006
First Look

First Look: December 12, 2006

Set Harvard Business School Exercise 807-036 Purchase this exercise: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807036 PublicationsDisruptive Innovation for Social Change Authors:Clayton M. Christensen, Heiner... View Details

Keywords: Martha Lagace

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

On Facebook and a myriad of other social media platforms, you can find out who your friends are dating, see pictures of their last vacation, and even know what they had for lunch yesterday. It is now becoming more unusual when someone... View Details

Keywords: by Michael Blanding

2023
Working Paper

Words Can Hurt: How Political Communication Can Change the Pace of an Epidemic

By: Jessica Gagete-Miranda, Lucas Argentieri Mariani and Paula Rettl

While elite-cue effects on public opinion are well-documented, questions remain as to when and why voters use elite cues to inform their opinions and behaviors. Using experimental and observational data from Brazil during the COVID-19 pandemic, we study how leader... View Details

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February 2024
Article

Pricing Power in Advertising Markets: Theory and Evidence

By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu

Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more... View Details

Keywords: Television Entertainment; Advertising; Residency; Social Media; Price; Media; Age

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