Filter Results
:
(163)
Show Results For
-
All HBS Web
(643)
- News (163)
- Research (171)
- Multimedia (3)
- Faculty Publications (86)
Show Results For
-
All HBS Web
(643)
- News (163)
- Research (171)
- Multimedia (3)
- Faculty Publications (86)
Sort by
- 01 Mar 2004
- News
Ron Shaich’s Café Society
advertising last year, and yet we received Brandweek’s Marketer of the Year award. I’m proud of that. We put our efforts into fueling word of mouth rather than into television and print advertising. We think the best way to advertise is...
View Details
- 01 Apr 1999
- News
A Vibrant Brand
12-to 24-year-olds, the magazine does not accept advertising from cigarette and alcohol manufacturers. Hip hop is known for its profanity, and Blaze uses a creative smudge technique to avoid printing any offensive words. "It would be...
View Details
Keywords:
Susan Young
- 01 Dec 2008
- News
What Went Wrong?
September 22 to talk about what was going on, what could be done, and where things were headed. Given the historic nature of the financial crisis, we decided to print excerpts from the panels. HBS Dean Jay Light spoke at all three...
View Details
- 01 Oct 2002
- News
The Class of 1977
her recent appointment as director of the prestigious Univer-sity of Chicago Press. She has leveraged a Mellon Foundation grant to set up a digital printing facility and BiblioVault electronic repository that will enhance access to the...
View Details
Keywords:
Desmond Wong
- 01 Dec 2015
- News
Alumni and Faculty Books for December 2015
fan base that spans generations. She tells powerful stories and provides practical examples on how to develop extraordinary talent able to build and stimulate a company’s culture. Bloody Royal Prints by Reba White Williams (MBA 1970)...
View Details
- 25 Sep 2008
- News
Been There, Seen That
ran a Bulletin article (PDF, 4mb) a few months after that, in April 1988, in which we printed highlights from a roundtable conversation of HBS professors discussing that October crash. Twenty years later, it is still instructive, and...
View Details
- 01 Jun 2012
- News
Made in the USA
machinery by cannibalizing parts from a printing press a previous tenant had left behind. “I’d come in every morning at 5 and start cutting and tacking up pieces of metal,” he recalls. “The next day I’d have a welder here to put them...
View Details
- 01 Oct 1998
- News
A Marketable Skill
assertive." As an undergraduate at Northwestern, she discovered an aptitude for design while working in the college print shop. Following that path to New York's Pratt Institute, she earned a master's degree in package design. "At Pratt...
View Details
Keywords:
Deborah Blagg
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
Long defined almost exclusively in terms of print and broadcast outlets, mass media as an industry has been undergoing a major transformation - and that means big changes for the advertising industry, too. The Internet, for example, which...
View Details
Keywords:
Peter K. Jacobs
- 13 Apr 2022
- News
New School
that creates research-based print and online instructional and assessment tools for US students and teachers, quickly gathered his executive team. “I want you to be prepared to run this company 100 percent remotely, and I want you to...
View Details
- 01 Dec 2015
- News
How Do I Get Your Job?
got to do a lot of stuff on that project and literally brought the print with me for my first trip to Sundance in 1997. That was a real aha moment, because I realized I had always wanted to affect the cultural conversation through the...
View Details
- 01 Dec 2016
- News
The Future of Books
commercial publishers. If you were one of those people with a crystal ball, what would you predict for the future of book publishing? MA: I see the demand for books, both in print and in digital formats, remaining strong and stable. So...
View Details
- 01 Mar 2013
- News
Bringing It Back Home
printed out all the case studies," says David Jernigan, executive director of KIPP Metro Atlanta, a charter school network. "I decided to do all the work before I arrived so I could spend my time really digging in and networking." While...
View Details
- 01 Mar 2016
- News
The People’s Pods
podcasts that capture the advertising disproportionately while all the others are taking pennies and nickels here and there? JA: I am actually very bullish on the future of this. Advertisers used to put a lot of money into print. When Google came along, suddenly all...
View Details
Keywords:
Dan Morrell
- 01 Dec 1999
- News
A Class Act
eloquence (and glibness, satire, whimsy, and good humor, to name but a few characteristics), but their loquaciousness combines with an ever-increasing roster of alumni (49 new correspondents added in 1999 alone) to create an ongoing challenge for the Bulletin: to keep...
View Details
Keywords:
Nancy O. Perry
- 01 Dec 2002
- News
What You Know Depends on Where You Go
market often lacks one or more core infrastructure elements, such as a supply of trained business professionals, liquid stock exchanges, predictable contract enforcement, or quality service providers for auxiliary needs like printing and...
View Details
- 01 Jun 1997
- News
Of Myth and Merlin: T.A. (Tom) Barron's Literary Odyssey
"because I printed it at my school, where they charged me every time I used their equipment." After graduating from Princeton, Barron won a Rhodes Scholarship to Oxford, where he studied philosophy, politics, and economics. But outside...
View Details
Keywords:
Thomas Frick
- 11 May 2011
- News
In a Good Place
of Milwaukee (her father worked at the Miller brewery), Gehrke attended Northwestern University, where she was introduced to poster design while working in a print shop. From there she went to the Pratt Institute for a master’s degree in...
View Details
- 01 Dec 1999
- News
The Way You See It
computer Television came in second, and its drawbacks too were duly noted, along with its enormous power and influence. "Television was revolutionary in its impact on information dissemination, culture, and politics; the product with most impact on the consumer since...
View Details
- 01 Sep 2008
- News
Balanced Equation
homepage is Google News, which scans 3,400 news sources for key topics that I follow. I also get online and print versions of the major newspapers. What talent do you wish you had? Humor. What are you most proud of? In business, finding...
View Details